上海招聘

职位描述：
- Responsibility to develop Food Service communication to target customer through multi-channel with focus on digitalization. Build digital and target communication strategy, planning, implement communication, develop relevant message and content in line with company strategy
- Leverage all kind of digital media channels, target media such as trade magazine, association to maximize exposure of METRO Food Service brand and USP to targeted audience, driving brand performance from awareness to conversion to sales and advocacy.
- Deep dive to the big data gained from digital media exposure to analyze the channels performance ( CPC, CPV and ROI, etc.) to understand the effectiveness and efficiency of each channels for digital campaign optimization.
- Explore creative and new communication approach to maximize reach to target customer
- Responsible to develop FSD Apps, wechat, email communication to interact and engage customer
- Enhance MCC CN online (web and mobile site)’s customer’s experience
- Formulating the annual media and communication strategy plan in line with marketing plan & promotion plan
- Setting up the right processes and timelines for media campaign with all the stakeholders involved
- Co-ordinate with brand content team to ensure the media materials to be delivered to media vendor on time
- Setting up the measureable KPI and right benchmark for each media campaign, e.g. Effective reach, clicks, etc.
- Monitor / track the media performance in real-time via 3rd party tool and manage the media agency to optimize the media buying strategy timely
- Deep dive into the big data gained from digital media campaign and evaluate the media effectiveness and efficiency
- Analyze customer media behaviour, for relevant content to select target media to commucicate such as
- -Own media (Online- wechat, website, email)
- -Paid media (Online- such as SEM, banner, online TV, KOL, news feed, public account; offline: PR, billboard (tbd), booklet, trade magazine, delivery trucks)
- -Association
- Organize customer event, customer’s visit METRO such as for kindergarten/education canteen customer) and customer panel
- Prepare and attend activity held by association and event organization
- Complete the bi-weekly / monthly / quarterly report and present to top management timely
- Monitor earned voice of METRO and key competitors in social environment
- Support to manage marketing budget

Requirements:
- University degree, preferably in Economics, FSD / Horeca Business Management , Marketing or related subjects
- Excellent communication and presentation skills
- Must be fluent in English (both written and spoken)
- Good at Microsoft programs, especially excel and PPT.
- Data analysis, reporting skills.
- Minimum 5 years of Digital Marketing, Sales and / or Customer Management experience , preferably in HoReCa / FSD trading channel
- Knowledge in the Dry / Fresh / Ultra Fresh product categories, promotion
- Self-disciplined with ability to work independently and under stress
- Target and result driven
- Intrinsic motivation for customer care
- Strong analytical, conceptual and organisational skills
- Has an “out of the box” way of thinking (open for change, innovative)
- Energetic and driven with a real hands on approach to the job 举报 分享

世界500强麦德龙集团作为全球自助式批发业务的领导者，于1995年来到中国，与锦江国际（集团）有限公司合作，建立了锦江麦德龙现购自运有限公司。1996年，麦德龙在上海开设了它在中国的***家现购自运批发商场，给中国带来了全新的商对商批发理念和业务模式。迄今，麦德龙在中国的59个城市开设了95家商场，拥有超过11,000名员工和逾800万客户， 2017/2018财年销售额达27亿欧元。

麦德龙的现购自运（Cash & Carry）是现代商业领域最为成功的业态之一，公司在其五十多年的成功发展中，一直坚持为专业客户提供量身定制的高质量产品组合。麦德龙服务于专业顾客，而一般超市卖场则满足家庭所需。它的专业客户包括酒店、餐馆、中小型零售商、食堂、企事业单位等；其产品系列以品种多样、高品质和高性价比而著称。麦德龙现购自运作为德国麦德龙集团旗下***的销售分支，2010年销售额约达310亿欧元，目前在全球30个国家拥有706家商场和逾10万名员工。

作为一家具有高度社会责任感的公司，麦德龙坚持将自身的发展与社会共同进步联系在一起——中国麦德龙严格遵守当地法律法规，每年自觉向政府缴纳大量税收，支持全国基础设施的建设，尤其是对中国食品安全制度的完善做出了卓越贡献。每到一处，麦德龙都为当地带来大量就业机会和先进的管理理念，进一步提升了当地供应商，尤其是中小型企业的质量水平。同时，麦德龙还将更多中国企业纳入其全球配销体系，帮助他们将产品推向国外。