上海招聘

职位描述：
Reporting into the Brand Marketing Manager, you will support the team in local brand awareness projects and its liaison with with media both in the China and HK markets.
Our new luxury office space, which serves as the hub for our business in the Greater China region, is set in the heart of Shanghai. We offer brilliant benefits: free fruit, free breakfasts, wine time on Fridays and, most importantly, the chance to work with an inspirational and high performing team.

What You’ll Do:

- Securing widespread product-placement opportunities through pro-active media relations
- Enhancing existing media relationships while forging new ones with key media and bloggers
- Identifying key PR opportunities in publications in the China and HK markets and enhancing key elements of the press office (eg. Opp folders, contact databases) in order to achieve higher coverage in these markets
- Proactively and effectively identifying news-worthy brand and product stories from knowledge of luxury fashion and what makes a great story
- Working collaboratively across different functions within the business including; digital marketing, editorial, social media, partnership and VIP teams.
- Writing and distributing press releases, e-blasts and key news/trends alerts for HK market
- Supporting the day-to-day running of the department preparing monthly PR reports and monitoring media for press coverage daily
- Managing our media databases and maintaining our press books, and communicating key successes to wider business
- Supporting the co-ordination of press events and experiences
- Supporting the co-ordination of all other brand marketing functions such as VIP events, brand campaign, brand partnership, editorials, and celebrity endorsement and collaboration projects
 
Who You Are:

- 3-4 years’ solid experience working in a press office, ideally with exposure to fashion/e-commerce environment (agency or in-house)
- Solid understanding of commercial PR with key contacts across consumer media and understanding of the landscape of e-commerce luxury fashion industry.
- Good knowledge of both the China and HK media and fashion bloggers and a good base of key contacts
- Profound understanding of the luxury fashion industry and disruptive e-commerce landscape
- Extremely well-organised and efficient, with good common sense and initiative
- Impeccable communication skills for both internal and external liaison liaise with press and business partners
- Ability to work under pressure in a fast-paced environment
- Ability to think globally and creatively
- Great writing skills and attention to details
- Hardworking with a hunger to learn and achieve
- Fluent in spoken English, Cantonese and Mandarin

Who We Are
 
We have rapidly grown into a truly global company since our launch in 2008 and we’re continuing to grow. Our family now includes over 400 independent fashion boutiques across Europe, North and South America and Asia; we demonstrate our ‘Think Global’ value in everything we do.
 We are a global team of over 1,200 people and have offices based in London, New York, LA, Porto, Lisbon, Guimaraes, Sao Paulo, Shanghai, Moscow, Hong Kong & Tokyo.
We are a company with an entrepreneurial spirit and innovative culture. We are positive, passionate and live our values: Be human, Be brilliant, Todos Juntos, Be Revolutionary, Think Global and Amaze Customers day to day. 举报 分享

Farfetch Limited 是一个立足于时尚奢侈品行业的全球领先科技平台，旨在将品牌、买手与时尚爱好者紧密连结起来。 2007 年，出于对时尚的热爱，José Neves 先生创立 Farfetch，并于次年将其发布上线。作为一个全球时尚电商平台，我们与来自 50 多个国家的 1200 多个人气品牌、买手店以及商场紧密合作，精选优质时尚单品，送至 190 多个国家的顾客手中。让全球时尚爱好者足不出户，即可选购海量奢品，尽享一站式购物体验。

此外，Farfetch 还通过 Farfetch Platform Solutions 服务为企业客户提供电商和技术解决方案；旗下的伦敦时装精品零售商 Browns 和美国潮牌寄售交易平台 Stadium Goods 为消费者提供更多时尚奢侈品购物选择；New Guards 平台则助力孵化多个全球时尚品牌。Farfetch 还积极投入到创新研发当中，不仅推出增强零售项目 —— Store of the Future 未来商店，还为时尚奢侈品行业研发核心技术、策划商业方案和提供服务。