Marketing Manager, Asia
伟达(中国)公共关系顾问有限公司上海分公司
- 公司规模:少于50人
- 公司性质:外资(欧美)
- 公司行业:公关/市场推广/会展
职位信息
- 发布日期:2012-08-23
- 工作地点:上海-徐汇区
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:市场/营销/拓展经理
职位描述
ROLE:
As Marketing Manager in Asia, the candidate needs to work effectively as a key part of the Asia regional team to contribute towards the success of Hill+Knowlton Strategies regional growth, from the planning stages through to delivery, implementation and evaluation. The candidate will help to raise the profile of H+K Strategies and improve the brand's visibility to the company's key stakeholders. The candidate's overall aim is to: proactively lead on marketing efforts and support new business development across the Asia network, where appropriate.
SPECIFIC RESPONSIBILITIES:
People
- To be responsible for fostering positive relationships within the agency across Asia as well as GMs, country managers and with third parties
- Be seen as a professional, value add member of Marketing and Business Development and demonstrate the value add of involving business development in new business opportunities that require multi-market input
- To build strong working relationships within the team and global network
- Able to collaborate, manage and delegate effectively within the team & Asia network
Consulting
- Opportunity Identification and Creation
- Proactively manage network relationships
- Effective and efficient management of all incoming new business opportunities direct, via website, new business number/website, network, etc
- Management of broker relationships within Asia including building relationships across teams within the network, ensuring office profiles are up to date and managing all incoming opportunities
- Website
o To have oversight of the Asia website, working closely with the global team and Asia regional markets to ensure that content is maintained and kept updated
o To have oversight of H+K Strategies' social media platforms including Facebook, Twitter and Weibo, working with the Asia regional markets on relevant content such as videos, postings and thought leadership articles
o Work effectively with the regional team to ensure regular update of all online content where relevant
- Assets and Resources
- Ensure credentials, case studies, bios, sector/service-specific credentials are kept updated and uploaded on iCreds and Noodles where appropriate
- Visibility
- Support with drafting and distributing news releases on client wins, award wins, appointments/promotions, new services and offerings, and monitoring for coverage
- Build positive relationships with trade and other tier-one media
- Provide support to in country teams for award entry submissions where needed
Commercial
- To read relevant press on a daily basis to develop a good understanding of the marketplace and issues relating to our clients and sectors
- To provide key support on the strategic regional and specific office new business drives where appropriate
Shanghai
· To update New Business Report
· To contribute regional publication article
· To identify and coordinate Shanghai office marketing outreach program/speaking opportunity, EMBA master class, etc.
公司介绍
Hill & Knowlton (www.hillandknowlton.com) is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York and has 81 offices in 43 countries as well as an extensive associate network. H&K is part of WPP (NASDAQ:WPPGY), one of the world's largest communications services group.
伟达公关(www.hillandknowlton.com)作为一家行业领先的国际公关咨询公司,为本土客户、跨国公司及全球客户提供服务。伟达总部位于纽约,在43个国家拥有81个办事机构,拥有完备的全球协作体系。伟达的母公司WPP(NASDAQ股票代码:WPPGY)是全球知名的传播集团。
联系方式
- 公司网站:http://www.hillandknowlton.com
- 公司地址:长乐路989号世纪商贸广场3701A
- 邮政编码:200031
- 传真:(021)54075700