上海招聘

职位描述：
请注意：应聘者需将英文Cover letter 和中英文版个人简历发送至： karen.chau@cninvestorist.com.

该职位负责执行推广并支持我们所有的市场活动，旨在不断扩大Investorist在中国的客户群。
 
该职位的责任在于提升公司品牌知名度、实施各项市场活动发掘潜在客户，引导前期销售，并通过各类在线数字营销活动提升我们的用户的参与度。该职位还将通过各类社交营销增进与我们客户之间的互动。
 
该职位将直接在我们亚太及中国区总经理的领导下开展工作，并向位于澳大利亚总部的全球市场营销部报告。
 
该职位将规划、部署并执行中国市场的数字营销方案，旨在为公司发掘潜在客户，为销售部门提供引导性销售，并增强现有用户的忠诚度和活跃度。该职位是全球市场部门的重要环节，负责实施有效的数码营销推广活动，包括媒体的筛选、内容生成和执行创意等。
 
该职位是我们中国团队的重要部分，与团队密切合作，同时与我们的美国和英国分部市场一起协作，共同向澳洲总部汇报。
 
岗位职责:
?提升我们的品牌认知度，提升我们平台的使用和用户参与度。
?针对Investorist中国区战略制定可行的数字营销计划（在全球市场营销部和亚太中国总经理的领导下）
?执行中国区的潜在客户发掘及引导性销售战略，注重执行销绩，注重汇报与反馈并不断改进。
?规划、执行并评估各项数字营销的效果
?为中国区的市场推广活动提供各项协调及支持。
执行社交媒体营销，扩大我们的在线客户群及其互动性。
?与我们的合作伙伴、战略伙伴之间建立良好关系，确保各项活动的有效性与品牌的连贯性。
 
 
符合条件:
? 具备市场营销及传媒相关学历，并具备数字市场营销经验
? 在数码营销、发掘客户引导性销售和设计媒体领域具备五年以上工作经验
? 对互联网市场推广的深刻理解，熟知百度营销及分析，掌握如何分析市场／用户的参与度
?出色的中文和英文沟通技能及书面表达能力
?具备推广并维护一个产品品牌的经验
? 过往成功的自主、独立实施市场活动的经历和经验
? 具备培育、维护客户资源和关系的能力，与公司内外部客户均保持积极正面的合作关系。
? 具备同时操作一系列活动，并能明确任务优先及侧重点的能力。
? 具备完全独立自发发现问题解决问题的内里，并能在规定时间内完成既定任务。
? 出色的实际操作和组织能力
? 对市场活动事无巨细的工作态度
? 具备良好的MS办公软件及特定数码营销软件和常见营销媒体的熟练操作和深度了解。
 
需展现如下能力:
 
在线营销和发掘潜在客户的前导性销售
? 配合全球市场营销部的战略，制定并执行年度数字营销方案
? 制定并贯彻执行活动规划，完成既定目标，确保所有市场活动的连贯性、完整性和可评估性
? 在亚太中国区总经理的领导下，与合作营销机构保持密切沟通，提供必要的市场支持
? 在线推广战略的制定、执行与评估
? 对设计方案的描述和内部沟通
? 对活动效果的评估
? 良好的工作报告习惯
? 品牌的连贯性与维护
? 符合公司产品内容的营销文案撰写
? 对营销活动的分析报告和未来活动的改进建议
 
 
在线社群维护
? 执行在线营销活动，协调公司各合作方确保活动的高效性和成效。擅长使用各种通讯沟通手段有效地支持公司客户群并维护该群体的活跃性
? 汇编有吸引力的内容，并通过网络媒体进行传播，激发我们在线社群的讨论和活跃度，并扩大我们品牌和内容的传播
? 根据公司即将制定的策略把握引导我们在线用户群体的内容
? 运营公司的微信公众号并进一步扩大其覆盖面和影响
? 定情向市场和销售部分反馈线上营销的运营情况并不断结合最新市场动态更新手段与内容
? 建立明确的考核标准，评估这些线上媒体的运营情况和成长；分析、评估并报告，不断改进有效的推广手段
? 监控各类新的在线工具和应用，并建议相应的采用
 
品牌推广
? 提升品牌并确保所有沟通、会议和活动均符合公司品牌指引
? 与公司各方密切合作，确保品牌在各类传播渠道的连贯性与一致性
? 严格执行公司品牌指引
? 关注品牌每个细节
 
市场研究／情报
? 对主要市场保持敏锐的关注，掌握了解其市场地域类特点，并发掘新市场和机会
? 对竞争对手的活动保持实时关注
? 注重工作质量并能持续改进

POSITION TITLE: Digital Marketing Manager - China
 
PURPOSE OF THE POSITION:
This position is responsible for executing marketing campaigns and provide marketing support for our events to grow Investorist’s client base in China.
 
The Digital Marketing Coordinator is responsible for increasing brand awareness, implementing Lead Generation campaigns and driving overall User Engagement via automated marketing campaigns, social selling techniques and managing engagement and interactivity with our audience.
 
This role works directly with our General Manager - Asia and Shanghai team but also reports into our Global Digital Marketing team based in an Australia as a key deliverable is to implement our global marketing strategies but localise these specifically for the China market and then report back on successes and ways we can improve.
 
The Digital Marketing Coordinator will plan, schedule, implement and execute digital initiatives for the China market with the aim of driving leads and building engagement with our existing audience. They will be an integral member of the Global Marketing team with responsibility for building effective digital campaigns, including media selection and scheduling, campaign messaging and creative execution.
 
It is expected the role will work closely with other team members both in our China office but also reporting back to our Head Office and sharing with our US & UK teams as well.
 
PURPOSE OF THE POSITION:
· To raise brand awareness, increase our overall platform usage and audience engagement in China
· Develop a fully digital tactical plan for China that delivers on the overall Investorist China strategy (as developed by the Global Digital Marketing Director and General Manager Asia)
· Implement the online Lead Generation strategy for China, coordinating with stakeholders across the company to ensure its effectiveness and report on results so it can be continuously optimised
· To plan, implement and evaluate digital campaigns
· Coordinate and support China based events and exhibitions for our global members
Manage and execute our social media presence and channels for our Chinese audience to drive engagement with our platform
· To develop and foster positive relationships with suppliers and internal stakeholders to ensure efficient, effective delivery of campaigns in a timely and brand-consistent manner
 
 
SELECTION CRITERIA:
· Tertiary qualifications in a communications or marketing discipline with demonstrated specific digital marketing experience
· Minimum five years practical experience in the areas of digital marketing, lead generation and social media
· Strong understanding of Internet marketing metrics and reporting including Baidu Analytics and content marketing/user engagement metrics
· Outstanding written and verbal communication skills – both Mandarin and English
· Demonstrated experience in maintaining brand standards
· A proven track record in a role that demanded self-motivation, service-orientation, marketing and business development skills
· An ability to develop, nurture and manage positive working relationships and deliver excellent client service with both internal and external clients
· A demonstrated ability to project manage a range of projects and effectively prioritise competing demands
· Self-motivated with proven ability to problem solve and meet deadlines with minimal supervision
· Excellent process-oriented organisational skills
· Exceptional accuracy and attention to detail
· Excellent Microsoft office experience and specific digital marketing software and platforms including: WeChat, Baidu, Email Marketing Platforms, Web Analytics
 
COMPETENCY:
 
Online Campaigns & Lead Generation
· In consultation with the Global Digital Marketing Team, develop and implement the annual online tactical plan
· Develop and maintain campaign schedules to ensure all activity is strategic, integrated, targeted and measurable against clear campaign objectives
· With the General Manager Asia, manage the day-to-day relationship with any external digital agencies or marketing support suppliers
· Online campaign strategy development, implementation and evaluation,
· Develop creative briefs for the internal design team
· Campaign spend performance
· Regular reporting on activity
· Brand consistent tactical executions
· Copywriting for internally produced campaign initiatives
· Report on advertising activity and make recommendations for future initiatives
 
 
Online Community Management
· Implement the online community strategy, coordinating with stakeholders across the company to ensure its effectiveness and providing superior quality of customer service and support to our community with the help of various communication tools
· Compile or generate compelling editorial content and manage a schedule of content for the site communities to engage with, and lead them into contributing their own high quality content across the entire online space
· Moderate all User Generated Content according to the Moderation policy (to be developed)
· Manage communities located in social networking sites including the official Investorist WeChat channel
· Regularly feedback insights gained from community monitoring into the Marketing and Sales teams to help them evolve their strategies in a timely fashion
· Develop effective benchmarks for measuring the growth of the community, and analyse, review, and report on effectiveness of new initiatives
· Monitor trends in online community tools, trends and applications and report on required changes
 
 
Branding
· Champion brand and ensure adherence to brand guidelines in all communication initiatives, meetings and events
· Work with stakeholders to ensure compliance with brand across all mediums and communication channels
· Adherence to brand guidelines
· Attention to detail
 
Market Research/ Intelligence
· Maintain an up-to-date knowledge of key markets and relevant demographics, and identify new or emerging market opportunities.
· Maintain an up-to-date knowledge of competitor activity.
· Staff should demonstrate an understanding of the principles of quality assurance and continuous improvement.

All applicants please send your cover letter and CV both in English and in Chinese to Karen.chau@cninvestorist.com 举报 分享

瀛万斯网络科技（上海）有限公司诚聘