上海招聘

职位描述：
Background: why do we need this role?

The Dulwich network currently provides for over 7,200 students in eight cities and five countries. The first British independent school to open in China, there are already four Colleges in China, in Beijing, Suzhou and two campuses in the Jinqiao and Minhang districts of Shanghai, plus Seoul, Singapore and Yangon. There are also two International High Schools in Suzhou and Zhuhai. Our network will continue to grow both in and outside of China.

Given our exciting expansion plans, we are looking for a digital marketing manager, with good experience of the Chinese digital market and international social media, to join the team as the network continues to grow. This will be a global role, supporting the group online platforms, SEO and social media, with an emphasis on Chinese social media and media. Reporting the the Head of Marketing, China, there will also be a requirement to create Chinese content and build a Chinese media network It is a fast paced role that will challenge and require hard work, but it gives the opportunity to join the DCI group and help shape the future of our China market.

Job description: what will you do?

- Work with the Head of Marketing, China and content manager to create, write and publish content relevant to the Chinese audience (parents, staff, media and educators).
- Content may include websites, social media, press releases, presentations, video, internal and external publications for China and the Group
- Manage and maintain specified social media channels and China centric websites
- Develop media relations with key Chinese media
- Work closely with the school marketing teams to support digital marketing development, including the International High School websites.
- Work with Head of Marketing, China, to develop and manage the global / China SEO and social media strategy.
- Manage the group website/portal
- Support in China brand strategy development and guidelines.
- Work with designers to develop collaterals and toolkits for our China schools
- Some involvement in China events execution and promotion of these events
- Build relationships with our Chinese schools – some travel may be required

Skills and experience: what are you like?

- Native Mandarin speaker, with fluent English
- 3-5 years of marketing experience in China, ideally in digital/social/PR
- Familiarity with Chinese digital landscapes – baidu, wechat, websites a must
- Excellent written Chinese, with a good eye for detail
- Strong execution and able to multi-task a range of different projects at the same time
- Positive attitude, team player – everyone helps out in this team
- Sound judgment and people skills - able to work well cross-functionally and cross-culturally
- Design training and experience in education or media would be a plus 举报 分享

Dulwich College International (DCI) started operations in China in 2003, with the establishment of Dulwich College in Shanghai, a co-educational, academic institution offering education to the expatriate community, with the same educational philosophy of Dulwich College in London. Following the success of Shanghai, DCI has established Dulwich Colleges in Beijing, Suzhou, and Seoul. These Colleges are among the leading international schools in each city with a strong reputation for quality education. In December 2011 it was announced that Dulwich College International will open its fifth Dulwich College International school in Singapore in August 2014.

Along with expanding the Dulwich College international schools, DCI has opened Dulwich College International High School Programmes in Zhuhai, Guangdong Province, located next to Macau; and in Suzhou, Jiangsu Province. The High School Programmes are aimed at providing the Dulwich concept of education to local Chinese students wishing to study at universities overseas. The success of these Colleges and Programmes has established DCI as a leading provider of international school education in Asia.

All of our colleges and programmes are focussed on providing a balanced education centred on academic challenge and excellence, competitive sports, strength in the visual and performing arts, and a sense of responsibility towards the community.

Today DCI, together with Dulwich College in London, is in partnership to expand the Dulwich network around the world, with a specific focus toward the major global financial and cultural capitals.

www.indulwich.com