三亚招聘

Department: Sales & Marketing

Reports To: Director of Sales & Marketing, China

Assistant Director of Public Relations (Corp. Office)

Responsibility Level: Department Head

Based: Shanghai, China

WHAT WE BELIEVE AND HOW WE CHOOSE TO BEHAVE

At Anantara we always behave in the following way…

· We have pride in the work we do, how we present ourselves, and how we communicate with our guests and our colleagues.

· We use our initiative and always find the best way to solve a problem for a guest or a colleague.

· We work as a team with colleagues across all departments to deliver the highest quality of service on all occasions.

· We always think of new ways to surprise and delight our guests.

· We treat guests and colleagues with dignity and respect. Everyone is important.

· We hold ourselves to the highest standards of honesty and integrity.

· We are proud to represent our hotel and our country to guests from all over the world.

At Anantara, we are proud to represent our resort and our country to guests from all over the world. We treat our guests and our colleagues with respect, and work hard together to deliver the highest quality of service to all.

Why this job exists

To drive and enhance public relations activities for Anantara Hotels, Resorts & Spas, achieving PR exposure, managing media relations and growing and developing a loyal media base on behalf of the group throughout China.

This role is concerned with creating and maintaining a high profile and positive image for Anantara in China and ensuring customer preference for the brand by effectively communicating to media and industry partners.

THE SCOPE OF THE ROLE

The scope of this role includes the following:

· Primary focus: Anantara Hotels, Resorts and Spas (Chinese based properties and Anantara spas, international properties and Anantara brand image)

· Secondary focus: MHG multi-brand coordination and development of brand Public Relations activities.

Responsibilities

• Develop and execute an overarching communications strategy for Anantara Hotels, Resorts & Spas (China and international).
• Establish and manage and annual budget to ensure brand awareness in China.
• Development promotional campaigns (awareness, teaser campaigns) and material that build awareness for the brand, and help grow existing customers across key markets (domestic and outbound)
• Write interesting and effective press releases; prepare information for media kits and brochures in Chinese.
• Develop and maintain the company's corporate image and identity.
• Manage special events such as sponsorship, launch parties introducing new properties, or other activities the firm supports in order to gain public attention through the media without advertising directly.
• Assign, supervise and review the activities of Public Relations or Marketing Associates based on properties throughout China.
• Establish and maintain effective working relationships with local media.
• Maintain strong presence in social media via Weibo and other means throughout China.
• Maintain accurate analysis and tracking on PR campaign performance, business results and associated action planning
• Conduct market research on competitor hotel brands within the industry that is seen as relevant and delivering competitive advantage to the brand, in that the research is valued and eagerly awaited by the corporate and operational leadership teams.
• Oversee the execution of branded collateral – recommend new collateral and updates to existing collateral as appropriate
• Photography – identify and evaluate all photographers. Negotiate fees and agree project scope. Supervision of on resort photography when required
• Provide support for website design and content management
• Work with in-house team members and outside strategic partners to develop, implement and manage external marketing and partnership marketing opportunities to broaden exposure of the brand.

Requirements

• Excellent communication and presentation skills
• Excellent writing and editing skills
• Solutions-oriented self-starter with the desire to grow
• Strong organizational skills, attention to detail, and the ability to manage complex projects across a variety of functions
• Ability to work effectively in a fast-paced environment and handle multiple projects with changing priorities
• Experience in developing and executing corporate PR campaigns programs
• Solid expertise in creating and implementing media outreach and response strategies for both offline and online media

HOW YOU CAN SUCCEED IN THIS ROLE

Within Anantara, the top-performing people who do this job always demonstrate the following attitude:

· Collaboration

o They ensure that they fully understand the business strategy and positioning of both the Anantara brand in China and worldwide and that they are able to effectively articulate this strategy and positioning.

• They maintain up-to-date knowledge on all Anantara products, service and experience offerings, and the products and services or new developments of key competitors, and an awareness of industry trends.
• They approach social media activities from a strategic perspective, understanding the relative priority and importance of different activities, and direct efforts accordingly.

o They always project a professional image to maintain the reputation of the brand

o They have the ability to plan and prioritise work in order to achieve targets and deadlines

o They have a proven ability to negotiate to achieve a desired outcome.

o They have a proven ability to communicate effectively using both written and spoken English and Chinese

· Working with Others:

• They always try to anticipate and exceed the needs of customers and colleagues
• They use their own initiative and good judgement to solve problems in a calm and efficient way

• They enjoy working with others to achieve common goals. They volunteer as required to ensure the success of the team
• They act with personal professionalism and integrity at all times

· Taking Responsibility:

• They always conduct business honestly and fairly. They keep sensitive information confidential.
• They can prioritise their workload effectively and be organised and structured at work
• They manage their time and pay attention to detail. They know their jobs and are able to work without close supervision.
• They display a positive attitude, even under pressure.

· Delivering Results:

• They are committed to meeting and exceeding all performance standards
• They constantly look to develop their own professional skills and abilities
• They perform job tasks in line with established policies and procedures
• They always try to provide a top-quality experience to all our guests.

Brand Summary

Anantara Vacation Club (AVC) is an exciting multi-destination Shared Ownership Club launched in the Asia Pacific region. It is developed by Minor International PCL, one of the largest hospitality and leisure companies in the region. Minor is listed on the Thailand Stock Exchange and has over 25,000 employees.

Currently, AVC Club Resorts are located in some of the most desirable locations in the world including Phuket, Koh Samui, Bangkok, Bali, and Queenstown New Zealand. AVC is continuously expanding into new destinations across Asia Pacific and the rest of the world.