青岛招聘

Overview of Role


We have created a new opportunity for an experienced Database Analyst who can provide deep insight into database technology. The role shall mange key client engagements across social and digital marketing channels and is to be based onsite with our key client in Beijing which is a Global Automotive brand.

You will identify key insights that drive better targeting and deliver sales. From your onsite location, you will manage client expectations and promote the planning, analysis & research functions to clients. You will work with our account teams in the development of data driven communications programmes and will manage key data strategy issues involving quality, consistency and growth across customer and prospecting databases.
You will provide support to an in-house team specialising in site optimisation, search optimisation, and social media analysis. Your responsibility will be to review, interpret, and draw conclusions from the range of digital data available and to use the range of web analysis tools available to process data and present insightful conclusions and recommendations.
You will champion the client business requirements in the data arena especially the new data capture processes.


Relevant Experience

Candidates must have a strong understanding of classical analytical techniques - offline and online. A firm understanding of customer relationship management and marketing is imperative. You will have data analysis experience either client side or agency side and Automotive Industry experience is an advantage.
You should have:

· Bachelor's Degree (or equivalent) in Mathematics, Statistics, Marketing, Economics, Computer Science, Information technology or Human-Computer Interaction or related discipline
· Good level of experience in a marketing or business analytics setting
· Experience with at least one of the major web analytics packages
· Knowledge and experience in social marketing
· Expertise in one or more social media monitoring tools, for example Radian 6, Buzz Logic, Market Sentinel, Trupulse, Onalytica.
· Expertise with one or more of Omniture, Hitbox (Incl Visual Sciences), Hitwise, Webtrends, Coremetrics, Google Analytics, Sophus
· Knowledge of Excel and MS office tools

Essential Language Skills Required: Mandarin and English (Fluent Written and Spoken)

Please send CV applications with cover letter in English explaining why you feel you are suitable for this position to: rebecca.cooper@draftfcb.com

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