青岛招聘

Planning Manager 

Core Purpose of the Job
In this role, you will have full responsibility for day to day activities on the client(s) assigned. You are the overall in charge of handling the daily operational work in alignment with the collaborative resource. You will manage full media service including integrated media strategy proposal on both traditional and digital media activities, media intelligence updates and post evaluation reports. 

3 best things about the job:

1.  Most media agencies separate their divisions very clearly, if you are in digital you would not be involved in the offline team planning process. Not here! MediaCom is all about integration, you will be learning about other media constantly, and be contributing to campaigns that cover every media channels.
2.  You will receive direct coaching from agency’s senior members and training across all communication disciplines.

1. You will be fully involved in the marketing communication process through working closely with client’s media and marketing communications team.

KPI Metrics

·         Client satisfaction

·         New business contribution

·         People management

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Position of the role

This role reports to the AD/BD/GM . This planning manager needs to take care of junior team members in the team providing training to them as well as the quality control. This manager also should provide positive influence to engage junior team members.

Responsibilities of the role:

·         Partner with planning team and external media partners to drive integrated solutions.

·         Provide regular reporting and optimization reports to continually enhance client’s programs.

·         Overseeing the quality of work that gets delivered to the client.

·         Talent development by managing the junior team members and be responsible for their delivery & quality of work.

·         Client liaison and relationship development.

Tasks & Measurements

In three months:

·         Understood and take ownership of this client’s communication activities.

·         Built a good relationship with the key decision makers on client side.

·         Understood MediaCom’s value proposition “The Content and Connection Agency” to the importance of the digital approach

·         Measurement:

• Quickly be familiar with assigned clients and products.
• Assure 100% accuracy of work delivered by team (including monthly competitor analysis, target audience analysis, media consumption behavior, vendor management etc.)
• Can accurately understand client’s brief and accurately debrief to internal special units to assure effective and quality work to clients.
• >

In 6 months:

·         Taken control of the day to day management of the client’s media planning communication activities.

·         Anticipated what is needed to stay on track to secure, grow and solidifying client relations, and to take action appropriately.

·         Provided training for the junior level in the planning team as well as to the integrated planning team

·         Except daily routines, support necessary pitch needs.

·         Measurement:

• Positively influence and engage junior team members
• Consistently assure 100% accuracy of team work including campaign management, daily report quality etc.
• Take the leading role in campaign, can guide the campaign direction with strategic thinking.

In 12 months:

·         Led and completed annual review/planning proposal for the client assigned.

·         Led and implemented new initiatives for the client assigned.

·         Measurement:

• Can independently and efficiently communicate with client
• Be independently responsible for the whole campaign from brief, proposal deliver to campaign execution.
• With the supervision of AD, assist AD to contribute to new business.

 

What you will need:

• Solid 4 years and more experience working in full media within an agency.
• Good understanding of all media channels, both traditional and digital.
• Demonstrate sharp, strategic & critical thinking and effective problem solving skills.
• Consistently exhibit natural curiosity and dynamism.
• Effectively work collaboratively.
• Innate ability to respectfully challenge the status quo.
• Excellent communication skills and experience working across large media budgets.
• Business proficiency in English and Chinese.

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

关于群邑

群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina

About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

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