青岛招聘

职位描述：
Purpose:
To bring the IKEA offer to the market in order to realise our vision; to create a better everyday life at home and to contribute to the effective achievement of our objectives by putting the consumers customer in focus. To enhance the IKEA brand in our quest to be seen as the leader for life at home, and to attract new and returning visitors to our stores in order to gain sustainable sales growth. With deep understanding of the local people’s everyday life at home and home furnishing competence, the city market manager (CMM) will promote our offer using relevant and effective communication. This position will contribute to the national marketing strategy and investment plan to the local market to secure best ROI as well as coordinate the city stores and marketing resources in one market to cooperate towards one shared common commercial calendar and one external communication plan to secure a common IKEA brand position on the market.
Main Responsibilities and Duties:
1,You take ownership for the knowledge of city MMA and different PMAs; demographics, economy, competitors, consumers' lifeat home and shopping behaviours. I ensure we use these insights to create a city Market strategy and marketing action plan, that strengthens our position on the local market, secures existing customers, expands customer base and builds long-term sales growth and profitability. I also give strategic and tactical input to store business plan.
2,Working with the store steering groups to create the local market strategy by using the market insights to identify the business potentials on the market and based on that, including the national priorities; create a commercial/ communication calendar for the market in order to achieve our goals and KPIs.
3,Taking the national marketing communication plan, media strategy and the store business plan to develop a local store marketing action plan, aimed at optimising the business opportunities within the city, the MMA and the different PMAs.
4,Through my own actions, I help create a store environment where the IKEA culture is strong and where the diversity of our customers and co-worker is valued.
5,You ensure the store marketing plan supports the achievement of the agreed goals for DL stores, secure local marketing budget controlling and use in the optimal way.
The IKEA Group is a world leader in the home furnishing business. We are a values-driven company with a passion for life at home. Our vision is to create a better everyday life for the many people. IKEA retail operations over 300 IKEA stores in 28 countries. By the end of 2016, there are 24 IKEA stores, 3 IKEA centres and 2 pick-up points in 18 cities of China. 举报 分享

宜家介绍
宜家家居(IKEA)于1943年由其创始人英格瓦·坎普拉德先生(Ingvar Kamprad)在瑞典创立。目前已发展成为全球大家具及家居用品零售商。
宜家在欧洲，美洲以及亚太地区的40多个国家中有超过300多家门店。在宜家眼里，中国是全球具潜力的零售市场。在过去的15年里，宜家已经在上海，北京、广州、成都、深圳、南京、大连、沈阳、天津、无锡、宁波、重庆、武汉、杭州、西安、苏州先后设立了 20家零售商场。

宜家一贯以“为大众创造更美好的日常生活，提供种类繁多、美观实用，老百姓买得起的家居用品”为自己的经营理念。
我们的人才理念：我们为那些脚踏实地而诚恳忠实的人提供发展的机会，既是在专业素质方面，同时也是在他们的个人品质方面，以此，我们将矢志不渝第创造更美好的生活，为我们的顾客，也为我们自己。

优秀的企业文化和充分开放的职业发展平台成为宜家吸引和挽留员工的最大亮点。也许宜家不适合每一个人，但或许正是你梦想的地方！