青岛招聘

职位描述：
岗位职责:

? Be fully responsible for the creativity, planning and alignment of E-commerce customer.
? Responsible for Ecommerce account budget planning, spending and execution. Ensure spending within budget and drive effective ROI.
? Implement the E-commerce eCRM acquisition and retention marketing scheme, to maximize return and loyalty
? As a gatekeeper for brand image design and promotion page design. Optimize & standardize MJN brand image in Ecommerce account.
? Understand customers and develop a proper marketing strategy to improve MJN brand image & exposure as well as POS data.
? Develop creative activities with MJN business purpose of new user acquisition and consumer retention enhancement.
? Ecommerce media investment prioritize and effectiveness.
? Perform in-depth analysis of channel conversion, selling and ROI to make recommendations and implement strategies for improvement.
? Work closely with digital marketing team and brand marketing for traffic building and SNS program to drive sales in ecommerce platform.
? Develop a Master Calendar and annual budget. Actualize and reforecast the Budget monthly. Support account team well execute plan.
? Analysis promotion result to find improvement area and catch new opportunities.

任职资格:

? Bachelor's degree in marketing preferred.
? 5 years sales and marketing working experience, brand marketing, digital or ecommerce experienced preferred.
? Prior experience includes collaborating with ecommerce professionals as well as working with cross-functional teams
? Strong creative, analytical, strategic thinking and problem solving skills
? Customer focused with a strong awareness of the brand and target customer.
? Be familiar with working in a high pressure environment.
? Brand building & Digital experience.

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关于美赞臣中国
美赞臣创立于1905年，自创立起始终坚持以科学为本进行产品研发和创新，为全球婴幼儿提供科学营养。
1993年，美赞臣正式进入中国，在广州经济技术开发区设立占地面积约六万平方米的生产基地。美赞臣在中国市场拥有蓝臻、铂睿、安儿宝、全跃、亲舒、早产儿出院后配方、无乳糖配方等消费者熟悉的婴幼儿配方产品，每天守护宝宝健康成长，受到广大中国消费者的欢迎和喜爱。
2011年，投资额超过一亿元人民币在广州成立“美赞臣中国婴幼儿营养研发中心”，进一步推动中国与全球婴幼儿营养科学的交流合作和创新发展。
2021年9月9日，春华资本集团完成了对利洁时旗下大中华区（包括内地及港台地区）婴幼儿配方奶粉和儿童营养品业务92%股权的收购。美赞臣在中国的发展迎来全新的起点，成为本土持有、本地化管理、服务本土、独立运营的业务集团，开启以产研一体的全球资源全方位服务中国消费者新篇章。