南通招聘

职位描述：
ABOUT THE JOB Retaining existing customer only costs 1/5 of gaining a new customer. The big task for IKEA FAMILY is to recruit, retain and develop existing customers so that we drive business growth in a cost efficient way. So IKEA FAMILY is the great local tool for the store to generate quality visitation and sell more of the total IKEA range. The IKEA FAMILY Manager will maximize contribution of this loyalty program to support the store to achieve its goals. This person will also contribute to national FAMILY strategy and investment plan to secure best ROI.
Mandate
IKEA FAMILY Manager is a crucial member in Marketing function. To recruit, retain and develop the existing customers in the market. To influence the store steering group and commercial group, collaboration, generate buy-in to maximize the contribution of FAMILY in the market. To strengthen FAMILY internal communication among co-workers and across the store.

YOUR ASSIGNMENT Your tasks will include
Recruit members and identify members
? Convert as many visitors as possible to be members by communicating member benefits in the FAMILY shop and around the store on each store touch point and engage the whole store to maximize recruitment
? collaborate with commercial team to identify right FAMILY offers to recruit and identify more members

Build rich knowledge about members
? Constantly gain customer insight through MDB (marketing database), member panel and other integrated research resources
? React on analysis result and share to the store and management team

Deliver relevant communication to activate members and drive traffic
? Based on customer insight from database and store commercial calendar to formulate local FAMILY communication plan, develop segmentations to increase relevancy.
? Secure quality execution.

Measurement and tracking
? Continuously improve and optimize campaign planning by implementing measurement and tracking tools
? Follow up on ROI for all campaigns and share the learning to the store

Budget planning and controlling
? Forecast FAMILY communication budget and have the sense of integration of PR, web and research to maximize use of LM budget
? Safeguard the central investment in local market

Internal communication and influencing
? Influence the store SSG and commercial group, collaboration, generate buy-in to maximize the contribution of FAMILY to support IKEA positioning and growth in the market.
? Strengthen internal communication among co-workers to increase understanding of IKEA FAMILY and profile FAMILY as the great local tool to support IKEA positioning and growth.
YOUR PROFILE Your knowledge, skills and experience include:
Knowledge
? A strong understanding of the IKEA Concept
? An ambassador of the IKEA Values
? Marketing the IKEA Way,
? Management & Leadership
? Rich local market knowledge and customer insight
? Knowledge of relationship marketing & marketing database (MDB)
Motivation
? IKEA vision and business/HR idea
? Passion for improving life at home and Learning!
? Passion for retail industry
? Energy on building strong IKEA brand in local market
? Working with people and influence the organization, collaboration, generate buy-in and support the IKEA positioning and growth in the local market
? Drive traffic to local store

Capability
? Able to think strategically and formulate local action plan
? Able to influence people, collaboration, generate buy-in
? Able to form strong working relationships with all levels of management in the store
? Have highly effective and creative written and verbal communication skills.
? Secure good brand identify in communicating with members
? Able to analyse from MDB and formulate the conclusion 举报 分享

IKEA宜家家居 是来自瑞典的全球最大的家具和家居用品零售商，在全球43个国家和地区，拥有155,000名员工。在宜家，我们尊重彼此 及彼此之间的差异，对所有贡献者虚怀以待。因此，无论在哪个国家工作，都意味着您将成为激励人心、轻松有趣、快节奏中的一部分。

宜家南通商场是中国第22家商场，长江以北的第一家商场。南通作为我国首批沿海开放城市之一，素有：教育之乡、北上海、宜居城市之称。

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