南通招聘

Job Description 职位描述

POSITION 职位: Marketing Manager, Beverage
DEPARTMENT 部门: Marketing & Business Development

JOB PURPOSE 设置本岗位的目的
Lead beverage segment plan development and execution to ensure quality

POSITION REPORTS TO: 直接主管
BD and Marketing Director, China

DIRECT REPORTS: 下属
n/a

MAIN RESPONSIBILITIES AND DUTIES 主要工作职责

Understand consumer needs through CU, sensory and other subscribed marketing data as well as intelligence; familiar with food marketing trends
Work with sales to ensure quality execution of reactive projects
Lead regional promotion roll-out in China and ensure it brings good business return
Be able to plan local pro-active promotions based on China consumer trend under the guidance of marketing head
Understand consumer understanding functions and be able to propose for necessary CU resources

(*CU – Consumer Understanding)

JOB RELATIONSHIP 联系部门
Who you must deal with in your routine work 在日常工作中必须联系的部门

Sales
Regional Consumer Understanding (CU) team
Technical team (including sensory, beverage creation, beverage application, opportunity management, analysis etc)
Regional Beverage Business Unit team (Product manager & Category Marketing Manager)

QUALICATION AND EXPERIENCE 资质与经验

Holder of bachelor’s degree or above, preferably in business administration or marketing
5-8 years marketing experience in related categories, especially in Savory or Food Service segments
Be familiar with brand analysis, consumer research tools, consumer insights and have critical case experience in these areas
Have innovation and new product development experience
Strong powerpoint and presentation skills
Strong communication & project drive skills

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