Marketing Director
南京优加明企业咨询有限公司
- 公司规模:少于50人
- 公司性质:民营公司
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2012-11-14
- 工作地点:南京-白下区
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
普通话熟练 - 职位类别:市场/营销/拓展总监 销售总监
职位描述
osition: Marketing Director
Professional family: Sales & Marketing
Location: Shanghai city
Responsibilities
? Lead the Marketing division, developing marketing strategy to increase market share.
? Analyze, evaluate evolution trends both of market and competitors, define the competitive positioning of Commercial Vehicles regarding the commercial aspects (product offer, pricing policy, customer strategy, etc.);
? Carry out analyses and market research and ensure the availability of data and processing pertaining to registrations, JV and competitors market shares and the forecast and final trend of demand;
? Organize and manage the media tests, field tests for customers, clinic tests, launches of IVECO vehicles/new products worldwide
? Supporting special initiatives such as participation in events;
? Define budgets and strategic guidelines of the advertising & promotion activities for the Commercial Vehicles
? Responsible for product brand and image management, advertising strategy and media management
? Ensure the accuracy of data released in PRP system in terms of product specifications and configurations;
? Analyze the export markets and fulfill the targets for export business Export
? Monitor and manage the team, support them in their daily work and be responsible of succession planning, coaching, organizational development (structure & process) and people development (in co-ordination with HR )
Requirements
? University degree in economics, marketing, business management, or equivalent
? At least 6-8 years management experiences in automotive multinational companies
? Proven track records in market analysis, broad knowledge and understanding of truck market and good sense of business and operations
? Strategic thinker with confidence and speed in execution and strong planning skills
? Well-developed interpersonal skills with the ability to build trust and confidence, enabling him to influence and drive multi-disciplinary teams
? Chinese Mandarin and fluent English required
Location: Shanghaicity
Professional family: Sales & Marketing
Location: Shanghai city
Responsibilities
? Lead the Marketing division, developing marketing strategy to increase market share.
? Analyze, evaluate evolution trends both of market and competitors, define the competitive positioning of Commercial Vehicles regarding the commercial aspects (product offer, pricing policy, customer strategy, etc.);
? Carry out analyses and market research and ensure the availability of data and processing pertaining to registrations, JV and competitors market shares and the forecast and final trend of demand;
? Organize and manage the media tests, field tests for customers, clinic tests, launches of IVECO vehicles/new products worldwide
? Supporting special initiatives such as participation in events;
? Define budgets and strategic guidelines of the advertising & promotion activities for the Commercial Vehicles
? Responsible for product brand and image management, advertising strategy and media management
? Ensure the accuracy of data released in PRP system in terms of product specifications and configurations;
? Analyze the export markets and fulfill the targets for export business Export
? Monitor and manage the team, support them in their daily work and be responsible of succession planning, coaching, organizational development (structure & process) and people development (in co-ordination with HR )
Requirements
? University degree in economics, marketing, business management, or equivalent
? At least 6-8 years management experiences in automotive multinational companies
? Proven track records in market analysis, broad knowledge and understanding of truck market and good sense of business and operations
? Strategic thinker with confidence and speed in execution and strong planning skills
? Well-developed interpersonal skills with the ability to build trust and confidence, enabling him to influence and drive multi-disciplinary teams
? Chinese Mandarin and fluent English required
Location: Shanghaicity
公司介绍
我们的宗旨是为江苏及华东地区的企业提供企业管理咨询,信息咨询及人才的派遣服务。
我们的团队是一群具有10年以上资历的行业精英,他们来自企业的管理团队,在企业内部的管理、市场、销售、人力资源,财务、生产、质量、供应链等相关领域有着丰富的经验。凭借他们敏锐的眼光、对行业的专攻和丰富的经验,为现代企业的发展添砖加瓦。
我们的团队是一群具有10年以上资历的行业精英,他们来自企业的管理团队,在企业内部的管理、市场、销售、人力资源,财务、生产、质量、供应链等相关领域有着丰富的经验。凭借他们敏锐的眼光、对行业的专攻和丰富的经验,为现代企业的发展添砖加瓦。
联系方式
- 公司地址:南京
- 邮政编码:210002
- 联系人:Helen
- 传真:(025)
- 电话:(025)84452026