品牌战略规划师 Brand Strategist and Executor
广州橙创品牌管理有限公司
- 公司规模：50-150人
- 公司性质：外资（欧美）
- 公司行业：公关/市场推广/会展
职位信息
- 发布日期：2019-09-04
- 工作地点：广州-海珠区
- 招聘人数：1人
- 工作经验：3-4年经验
- 学历要求：本科
- 职位月薪：0.8-1万/月
- 职位类别：产品/品牌经理 市场企划经理/主管
职位描述
Jr./Sr. Brand Strategist and Executor
Junior / Senior Brand Strategist
Role and Responsibilities:
Summary
The Junior Brand Strategist will work on general Brand Development, Brand Strategy, Brand Creation and Brand Research for selected clients.This work can cover sales channels, marketing mix, in house branding and other Branding and Marketing work. The position must develop a deep understanding of the consumer and the brands target markets.
Duties
The responsibilities of a Junior Brand Strategistmay include creating brand strategies such as positioning, scheduling, and researching the selling platforms. The Brand Strategist can alsobe in charge of building strong customer relationships, developing and executing servicepricing and assisting with developing client promotions, as well as analysing trends in Branding and Marketing. Junior Brand Strategists also provide forecasts for branded products; create, contribute, and present sales presentations; and collaborate with the sales and marketing teams to ensure brand or product requirements are achieved. They also assist in the development of a branded marketing plan; analyse the market and the competition to support the clients in setting a new product pricing.
You are required to be fluent in English, and be able to analyse data and relevant market statistics and create a logic and basic reports of revenues, P&L and other basic company finance information to create a clear overview of business cases and strategic viability of proposed concepts.
Knowledge and Skills Requirements
A Junior Brand Strategist is expected to come up with innovative ideas that would set our clients brands or products apart from the competition. Thus, this position requires the ability to think outside of the box. They should also have good project management, problem solving, and decision making skills; good oral and verbal communication skills, presenting skills and negotiation skills. Brand development managers should also have the ability to network and work well under pressure.
You should also master MS Office, Adobe software and be able to visualise abstract ideas into graphics or presentations.
Additional Duties
? One Day per work week is reserved for translation work on two international Branding books. This work is headed by our Chairman, but work must directly be reported to CEO.
? Oversee and Implement an in house online project management system (Monday.com)
? Oversee and implement in-house branding and strategies
Checklist
? Hands-on, practical and self-thinker
? Familiar with Design Thinking
? Able to create unique and new ideas written in quality stories, excellent presentations, videos or other visual means.
? Understanding multiple industries and assistin planning and performing data collection activities (surveys, site observations, space utilization studies, visioning, etc.)
? Resourceful in finding data online and offline
? Network of information sources
? Able to handle numbers and statistics for strategy
? Analytical skills and familiar with business consultancy models as Porter 5 forces model, Kapferer Brand Prism, etc. and able to MAP cluster of competitors, design styles, pricing models, industry trends in order to find new opportunities for clients.
? Able to grasp new technological developments
? Visualise abstract ideas: Synthesize data findings and information into high quality visualizations and work with consulting team to understand design implications for client reports
? Develop powerful ways to express rewarding user experiences
? Gateway role between Chinese and Western data
? Understand business needs and requirements of clients
? Able to translate western concepts into Chinese organisations
? Assist in graphically designing presentations, marketing packages and proposals
? Skills in facilitating brainstorms with practical deliverables
? Writing proposals and planning with measurable outcome
? Understanding reporting structures
? Good listener and able to take notes of key meetings and translate these into actionable plans with objectives and key results
? Define consumers groups and consumer style groups for consumer segmentation.
? Able to work over multiple skills, from Business consultancy to creative execution
? Familiar with brand and identity design, product design, graphic and communication design, digital media, video productions, retail design, Visual merchandising, Integrated marketing communication.
? Able to produce content for digital and web
? Able to write concise positioning statements and brand stories
? Familiar or native in digital marketing and footprint optimization
? Understanding of Ecommerce and conversion optimization
? Able to learn new theories relevant for clients and the job in extreme short time and master this into the projects.
公司介绍
Brands without good design have no meaning, authenticity, quality, positioning, and lack communication. These brands end up as discount labels.
「品牌离不开设计」
如果没有设计，品牌将不具备任何意义，
而品质保障、品牌定位或传播策略等话题更是无从谈起。
缺乏设计价值的商品品牌，最终将沦为折扣促销的商品标签。
We design global brands by creating emotion, engagement, consistency, and expression; we align our clients to the right sales channels.
「以设计成就品牌」
Orange Branding（中荷橙）在设计品牌的过程中：
－赋予品牌特定的情感
－加强品牌与消费者的互动
－保持品牌的一致性
－为品牌创建独有的表达方式
We have successfully launched Chinese brands in Europe, USA and China. Vice versa, we also introduced European brands into China.
「匹配和连接合适的销售渠道」
至今，已成功助力中国品牌实现在全球的市场落地工作，覆盖欧洲、美国和中国等市场。
反之，也成功为欧洲品牌进入中国市场提供解决方案咨询和指导工作。
We are unique; Orange Branding integrates brand building with design execution services.
「团队独到之处」
整合“品牌战略”与“设计执行”，提供一体化服务。
Orange Branding was founded in 1999 in Amsterdam and we have had a permanent presence in China since 2005.
Our experts are experienced professionals in brand building and marketing strategy, design management (retail, packaging, product, digital, communication), investment & business strategy.
Orange Branding（中荷橙），源自荷兰的品牌战略与设计机构。
1999年成立于荷兰阿姆斯特丹，自2005年起长驻中国。
资深专家团队从业经验丰富，覆盖的专业领域包括：
－品牌战略
－营销策略
－设计管理（零售设计、包装设计、产品设计、数字化设计及传播设计）
－品牌并购投资与商业战略
WEBSITE: www.orange-branding.com
CONTACT
联系我们
info@orange-branding.com / becky@orange-branding.com
- end -
「品牌离不开设计」
如果没有设计，品牌将不具备任何意义，
而品质保障、品牌定位或传播策略等话题更是无从谈起。
缺乏设计价值的商品品牌，最终将沦为折扣促销的商品标签。
We design global brands by creating emotion, engagement, consistency, and expression; we align our clients to the right sales channels.
「以设计成就品牌」
Orange Branding（中荷橙）在设计品牌的过程中：
－赋予品牌特定的情感
－加强品牌与消费者的互动
－保持品牌的一致性
－为品牌创建独有的表达方式
We have successfully launched Chinese brands in Europe, USA and China. Vice versa, we also introduced European brands into China.
「匹配和连接合适的销售渠道」
至今，已成功助力中国品牌实现在全球的市场落地工作，覆盖欧洲、美国和中国等市场。
反之，也成功为欧洲品牌进入中国市场提供解决方案咨询和指导工作。
We are unique; Orange Branding integrates brand building with design execution services.
「团队独到之处」
整合“品牌战略”与“设计执行”，提供一体化服务。
Orange Branding was founded in 1999 in Amsterdam and we have had a permanent presence in China since 2005.
Our experts are experienced professionals in brand building and marketing strategy, design management (retail, packaging, product, digital, communication), investment & business strategy.
Orange Branding（中荷橙），源自荷兰的品牌战略与设计机构。
1999年成立于荷兰阿姆斯特丹，自2005年起长驻中国。
资深专家团队从业经验丰富，覆盖的专业领域包括：
－品牌战略
－营销策略
－设计管理（零售设计、包装设计、产品设计、数字化设计及传播设计）
－品牌并购投资与商业战略
WEBSITE: www.orange-branding.com
CONTACT
联系我们
info@orange-branding.com / becky@orange-branding.com
- end -
联系方式
- Email：info@orange-branding.com
- 公司地址：地址：span广交会大厦（凤浦中路679号琶洲威斯汀酒店）