宁波招聘

In the role as  Online Content Specialist, you are responsible for executing high quality and relevant content on IKEA digital channels in order to improve search engine relevance, strengthen the IKEA brand, as well as increase online visits, engagement and conversions.

 

Responsibilities:

• Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to Marketing and E-commerce plans/outputs in order to deliver to the common objectives and goals and secure consistency of content and messaging across channels
• Manage content localization process: adjust global material for local adaptation in order to secure local relevance
• Continuously optimize the content, editorial process and efficiency, and contribute to the development with insights, recommendations and solutions in the area of content. 
• Based on commercial and identified additional local needs, create new content when necessary and lead content adaptation.
• Work closely on a daily basis with range, merchandising, SEO (Search Engine Optimisation) and digital performance functions to secure cross-functional alignment in the wider E-commerce team.
• Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital
• Manage digital assets and publish locally relevant content on IKEA digital channels
• Be responsible for reviewing content assets, identify improvements, create pages and publish in digital channels
• Continuously work with and organize digital content assets based on received plans
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture) 
• Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA

 

Requirements:

• You have ability to understand the role of Commercial as an integrated part of the IKEA business. In addition, you have strong creative writing and editing skills as well as strong digital content creation skills. 
• On top of this, you have ability to deliver within scope of tasks and perform with quality and speed as well as ability to follow up on work done and capture learnings to improve.

  

About IKEA We are a values-driven company with a passion for life at home. Every product we create is our idea for making home a better place. At the IKEA Group, we have 366 IKEA stores in 47 countries.
About GBO & Regional Hub Asia Global Business Operation (“GBO”) is an integrated partner with Countries and Group Functions in Finance, P&C, Procurement and Digital to transform, operate and continuously improve our ways of working; GBO Regional Hub Asia locates in Shanghai, providing finance and HR services to Ingka Asia countries, some finance services cover the region of North America and Europe. We deliver, expand and improve our services to ensure operational target realization and Service Level Agreement (SLA) fulfilment with a continuous improvement mindset.