宁波招聘

In the role as Customer Engagement & Loyalty Analyst, you are responsible for providing customer analytics and insights for defining offerings to attract, retain and engage customers, increasing overall lifetime value.

 

Responsibilities

• Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
• Drive statistical analysis and data modelling to create insight led local offerings for engagement opportunities across multiple customer groups 
• Drive performance analysis and optimization of local offerings/local Family benefits, rewards and engagement across multiple customer groups
• Collaborate with central CRM Hub on data/analytics and performance of all customer engagement activities, and deriving local insights
• Support Marketing Performance Leader with Customer Engagement Performance analysis as well as conclusions that can be drawn from it to identify improvement areas
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact 
• Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals 
• Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA

 

Requirements:

• You have ability to understand the role of Commercial as an integrated part of the IKEA business. 
• You have strong interpersonal skills with the ability to build trustful relationships. 
• Furthermore, you have ability to perform analysis, draw conclusions from customer data and communicate effectively as well as to deliver within scope of tasks and perform with quality and speed as well as to follow up on work done and capture learnings to improve.

About IKEA We are a values-driven company with a passion for life at home. Every product we create is our idea for making home a better place. At the IKEA Group, we have 366 IKEA stores in 47 countries.
About GBO & Regional Hub Asia Global Business Operation (“GBO”) is an integrated partner with Countries and Group Functions in Finance, P&C, Procurement and Digital to transform, operate and continuously improve our ways of working; GBO Regional Hub Asia locates in Shanghai, providing finance and HR services to Ingka Asia countries, some finance services cover the region of North America and Europe. We deliver, expand and improve our services to ensure operational target realization and Service Level Agreement (SLA) fulfilment with a continuous improvement mindset.