Trade Marketing Manager-East regional
皇家加勒比游轮船务(中国)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:酒店/旅游
职位信息
- 发布日期:2017-02-24
- 工作地点:上海
- 招聘人数:1人
- 职位月薪:2.5-3万/月
- 职位类别:市场/营销/拓展经理 市场企划经理/主管
职位描述
职位描述:
To lead east region to plan regional marketing strategies and marketing activities for trade/consumer communication
? DEPLOY BRAND CAMPAIGN IN EAST REGION
? DEPLOY TACTICAL PROMOTION/TACTICAL MEDIA TO DRIVE SELL OUT ACCORDING TO REGIONAL SALES PERFORMANCE
? PLAN AND DEPLOY TRADE ROADSHOW AND SEMINARS TO DRIVE SELL IN
? PLAN AND DEPLOY TRAVEL SHOP DISPLAY
? REGIONAL POSM MANAGEMENT
? COOP WITH KTA AND OTA MKT TO MAXIMIZE RCI BRAND ACTIVITIES COMMUNICATION
? REGIONAL MEDIA COOP FOR BRAND CAMPAIGN, THEME CRUISES, DESTINATION MKT ETC.
? MONITORING COMPETITOR MKT ACTIVITIES IN REGIONAL LEVEL
This job has accountability for east regional budget planning and supervision
? Bachelors degree above, 3-5 years’ solid experience in related Marketing Function (Brand, Product, Trade MKT). Travel category, FMCG, experience is a plus.
? With at least 1 years Trade Marketing Experience
? With at least 1 years team management experience
? With at least 1 years budget management
? With proven successful record in leading regional marketing team to grow business
? Good Strategic thinking and planning
? Good presentation and communication skill
? Strong collaboration attitude and conflict management skill
? Drive for result by good project & time management skill & good problem solving skill
? Strong in people leadership by understand people motivation and give clear guideline and guidance
? Sensible to business data and good at translating data to business implication
? Good understanding of trade and consumer needs, and can translate the needs into planning
? Clearly identify Priorities for team
? Fluent in both oral and written English
? Willing to work under pressure
? Self motivator and has “Can do” spirit
? Agile and Fast learner, can easily adapt to business environment change
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To lead east region to plan regional marketing strategies and marketing activities for trade/consumer communication
? DEPLOY BRAND CAMPAIGN IN EAST REGION
? DEPLOY TACTICAL PROMOTION/TACTICAL MEDIA TO DRIVE SELL OUT ACCORDING TO REGIONAL SALES PERFORMANCE
? PLAN AND DEPLOY TRADE ROADSHOW AND SEMINARS TO DRIVE SELL IN
? PLAN AND DEPLOY TRAVEL SHOP DISPLAY
? REGIONAL POSM MANAGEMENT
? COOP WITH KTA AND OTA MKT TO MAXIMIZE RCI BRAND ACTIVITIES COMMUNICATION
? REGIONAL MEDIA COOP FOR BRAND CAMPAIGN, THEME CRUISES, DESTINATION MKT ETC.
? MONITORING COMPETITOR MKT ACTIVITIES IN REGIONAL LEVEL
This job has accountability for east regional budget planning and supervision
? Bachelors degree above, 3-5 years’ solid experience in related Marketing Function (Brand, Product, Trade MKT). Travel category, FMCG, experience is a plus.
? With at least 1 years Trade Marketing Experience
? With at least 1 years team management experience
? With at least 1 years budget management
? With proven successful record in leading regional marketing team to grow business
? Good Strategic thinking and planning
? Good presentation and communication skill
? Strong collaboration attitude and conflict management skill
? Drive for result by good project & time management skill & good problem solving skill
? Strong in people leadership by understand people motivation and give clear guideline and guidance
? Sensible to business data and good at translating data to business implication
? Good understanding of trade and consumer needs, and can translate the needs into planning
? Clearly identify Priorities for team
? Fluent in both oral and written English
? Willing to work under pressure
? Self motivator and has “Can do” spirit
? Agile and Fast learner, can easily adapt to business environment change
职能类别: 市场/营销/拓展经理 市场企划经理/主管
公司介绍
关于皇家加勒比国际游轮
皇家加勒比国际游轮是全球***的游轮品牌,在超过50年的时间里始终致力于将创新注入海上旅行。皇家加勒比旗下各系列游轮皆融和全新科技及超凡设施,是游轮船只建造的杰出代表,专为勇于探索的宾客们而打造。 皇家加勒比力求为宾客提供极具创新性的度假体验,其丰富航线涵盖了6大洲、72个国家、超过260个目的地。其中,“完美岛屿度假系列” 自推出后便备受瞩目,该系列首座私属岛屿将为位于巴哈马的“可可岛完美假期”。
作为在中国发展迅猛的游轮公司,自2009年开启***条中国上海母港航线,皇家加勒比一直以来致力于引领游轮产业的发展,率先在中国市场部署和经营世界级游轮,先后引进两艘吨位大、船龄新、设施先进的游轮——“海洋航行者号”及“海洋水手号”,引领中国游轮行业进入“大船时代”。皇家加勒比于2015-2016年陆续将全新制造、科技含量极高的游轮“海洋量子号”“海洋赞礼号”引入中国,将中国游轮市场推入“新船时代”。2017年,皇家加勒比正在设计和建造“超量子系列”游轮,该游轮将于2019年下水和部署中国市场。超量子系列凝聚皇家加勒比多年在亚洲市场通过产品优化实践积累的经验和知识,对游轮新船设计与建造的国际水准发起了又一次冲击,将成为中国游轮市场发展新的里程碑。
皇家加勒比国际游轮是全球***的游轮品牌,在超过50年的时间里始终致力于将创新注入海上旅行。皇家加勒比旗下各系列游轮皆融和全新科技及超凡设施,是游轮船只建造的杰出代表,专为勇于探索的宾客们而打造。 皇家加勒比力求为宾客提供极具创新性的度假体验,其丰富航线涵盖了6大洲、72个国家、超过260个目的地。其中,“完美岛屿度假系列” 自推出后便备受瞩目,该系列首座私属岛屿将为位于巴哈马的“可可岛完美假期”。
作为在中国发展迅猛的游轮公司,自2009年开启***条中国上海母港航线,皇家加勒比一直以来致力于引领游轮产业的发展,率先在中国市场部署和经营世界级游轮,先后引进两艘吨位大、船龄新、设施先进的游轮——“海洋航行者号”及“海洋水手号”,引领中国游轮行业进入“大船时代”。皇家加勒比于2015-2016年陆续将全新制造、科技含量极高的游轮“海洋量子号”“海洋赞礼号”引入中国,将中国游轮市场推入“新船时代”。2017年,皇家加勒比正在设计和建造“超量子系列”游轮,该游轮将于2019年下水和部署中国市场。超量子系列凝聚皇家加勒比多年在亚洲市场通过产品优化实践积累的经验和知识,对游轮新船设计与建造的国际水准发起了又一次冲击,将成为中国游轮市场发展新的里程碑。
联系方式
- 公司地址:东大名路358号国际港务大厦15楼(12号线国际客运中心站) (邮编:200080)