PR & Communications Manager
皇家加勒比游轮船务(中国)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:酒店/旅游
职位信息
- 发布日期:2016-12-15
- 工作地点:上海
- 招聘人数:1人
- 职位月薪:20000-30000/月
- 职位类别:公关经理
职位描述
职位描述:
POSITION SUMMARY:
The PR & Communications Manager is responsible for consumer and trade communications strategies for all major cruise brands and corporate image. Facilitate the successful execution of PR campaigns while effectively managing costs & expenses.
________________________________________
ESSENTIAL DUTIES AND RESPONSIBILITIES:
? Develop and execute annual PR plan for cruise brands such as Royal Caribbean International & Celebrity Cruises, as well as the corporate image building
? Lead PR activities for product sales campaign, including developing plan, messages, release, Q&A and driving publicity for seasonal cruise products
? Respond to incoming inquiries from media
? Write and edit press releases to high standard consistent with company/brand messaging and editorial guidelines
? Handle outgoing media placements, with short-lead newspapers, long-lead magazines, trade publications and broadcast media
? Design and manage press conference, media gathering, etc.
? Develop media activity reports on a regular basis
? Work with trade and government associations to leverage non-media public relations channels
? Organize press briefings, media training, media interview for executives
? Maintain and update the PR function on company website
? Event management for corporate seminars
职位要求:
Experience / Knowledge & Skills
? Minimum 5 years of experience in MNC organization, preferably some experience in reputable PR agency
? Experience in tourism or hospitality industry is a plus
? Proven track record of effective written, verbal & presentation communications skills to pitch and place consumer-oriented stories in targeted China media
? Experience in managing multi-media platform to generate publicity, including i-WOM
? Event management experience
QUALIFICATIONS:
? Bachelor degree or above from top journalism or communications program at reputable university
? Extraordinary attention-to-detail and ability to juggle multiple responsibilities and shifting priorities
? Innovative & creative with can-do attitude
? Willing to travel
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POSITION SUMMARY:
The PR & Communications Manager is responsible for consumer and trade communications strategies for all major cruise brands and corporate image. Facilitate the successful execution of PR campaigns while effectively managing costs & expenses.
________________________________________
ESSENTIAL DUTIES AND RESPONSIBILITIES:
? Develop and execute annual PR plan for cruise brands such as Royal Caribbean International & Celebrity Cruises, as well as the corporate image building
? Lead PR activities for product sales campaign, including developing plan, messages, release, Q&A and driving publicity for seasonal cruise products
? Respond to incoming inquiries from media
? Write and edit press releases to high standard consistent with company/brand messaging and editorial guidelines
? Handle outgoing media placements, with short-lead newspapers, long-lead magazines, trade publications and broadcast media
? Design and manage press conference, media gathering, etc.
? Develop media activity reports on a regular basis
? Work with trade and government associations to leverage non-media public relations channels
? Organize press briefings, media training, media interview for executives
? Maintain and update the PR function on company website
? Event management for corporate seminars
职位要求:
Experience / Knowledge & Skills
? Minimum 5 years of experience in MNC organization, preferably some experience in reputable PR agency
? Experience in tourism or hospitality industry is a plus
? Proven track record of effective written, verbal & presentation communications skills to pitch and place consumer-oriented stories in targeted China media
? Experience in managing multi-media platform to generate publicity, including i-WOM
? Event management experience
QUALIFICATIONS:
? Bachelor degree or above from top journalism or communications program at reputable university
? Extraordinary attention-to-detail and ability to juggle multiple responsibilities and shifting priorities
? Innovative & creative with can-do attitude
? Willing to travel
职能类别: 公关经理
公司介绍
关于皇家加勒比国际游轮
皇家加勒比国际游轮是全球***的游轮品牌,在超过50年的时间里始终致力于将创新注入海上旅行。皇家加勒比旗下各系列游轮皆融和全新科技及超凡设施,是游轮船只建造的杰出代表,专为勇于探索的宾客们而打造。 皇家加勒比力求为宾客提供极具创新性的度假体验,其丰富航线涵盖了6大洲、72个国家、超过260个目的地。其中,“完美岛屿度假系列” 自推出后便备受瞩目,该系列首座私属岛屿将为位于巴哈马的“可可岛完美假期”。
作为在中国发展迅猛的游轮公司,自2009年开启***条中国上海母港航线,皇家加勒比一直以来致力于引领游轮产业的发展,率先在中国市场部署和经营世界级游轮,先后引进两艘吨位大、船龄新、设施先进的游轮——“海洋航行者号”及“海洋水手号”,引领中国游轮行业进入“大船时代”。皇家加勒比于2015-2016年陆续将全新制造、科技含量极高的游轮“海洋量子号”“海洋赞礼号”引入中国,将中国游轮市场推入“新船时代”。2017年,皇家加勒比正在设计和建造“超量子系列”游轮,该游轮将于2019年下水和部署中国市场。超量子系列凝聚皇家加勒比多年在亚洲市场通过产品优化实践积累的经验和知识,对游轮新船设计与建造的国际水准发起了又一次冲击,将成为中国游轮市场发展新的里程碑。
皇家加勒比国际游轮是全球***的游轮品牌,在超过50年的时间里始终致力于将创新注入海上旅行。皇家加勒比旗下各系列游轮皆融和全新科技及超凡设施,是游轮船只建造的杰出代表,专为勇于探索的宾客们而打造。 皇家加勒比力求为宾客提供极具创新性的度假体验,其丰富航线涵盖了6大洲、72个国家、超过260个目的地。其中,“完美岛屿度假系列” 自推出后便备受瞩目,该系列首座私属岛屿将为位于巴哈马的“可可岛完美假期”。
作为在中国发展迅猛的游轮公司,自2009年开启***条中国上海母港航线,皇家加勒比一直以来致力于引领游轮产业的发展,率先在中国市场部署和经营世界级游轮,先后引进两艘吨位大、船龄新、设施先进的游轮——“海洋航行者号”及“海洋水手号”,引领中国游轮行业进入“大船时代”。皇家加勒比于2015-2016年陆续将全新制造、科技含量极高的游轮“海洋量子号”“海洋赞礼号”引入中国,将中国游轮市场推入“新船时代”。2017年,皇家加勒比正在设计和建造“超量子系列”游轮,该游轮将于2019年下水和部署中国市场。超量子系列凝聚皇家加勒比多年在亚洲市场通过产品优化实践积累的经验和知识,对游轮新船设计与建造的国际水准发起了又一次冲击,将成为中国游轮市场发展新的里程碑。
联系方式
- 公司地址:东大名路358号国际港务大厦15楼(12号线国际客运中心站) (邮编:200080)