济南招聘

职位描述：
IKEA Jinan Store is the No.24 in China. Jinan is the capital of Shandong province in Eastern China. The area of present-day Jinan has played an important role in the history of the region from the earliest beginnings of civilization and has evolved into a major national administrative, economic, and transportation hub. The city has held sub-provincial administrative status since 1994. Jinan is often referred to as the "Spring City" for its well-known 72 artesian springs inside urban area.

ABOUT THE JOB Positive public relations are deeply influenced by relationship with media in China. Good media relationship is built on understanding, communication, trust and useful information exchanging. An experienced and knowledgeable local PR specialist will help store build positive image around brand and range by active, creative relationship building. This person will contribute to national PR strategy and investment plan to the local market to secure best ROI.
Mandate
Local PR is a crucial member in LM function and proactively create good relationship with local media and Key Opinion Leaders (KOL), stimulating strong interest and rich knowledge of IKEA brand and range.
 
YOUR ASSIGNMENT Your tasks will include
Establish close relationship with local media and KOL
 
?Update and prioritize local media and KOL list frequently, have deep understanding of key influencers in local press and online environment
?Keep close contact with and feed the interest for home furnishing to local media and KOL via frequent visit, news launch or special range experience, greetings, business lunch, social activities etc
 
Secure good exposure of IKEA brand in local market
 
?Execute national PR action locally well with deep understanding and relevant local insight analysis
?Secure good and strong brand image related to event from both visual and copy perspective
 
Bridge the inside (store & SO PR) and outside (society)
 
?Sharing latest national and local news of IKEA with local media and KOL. Make the outmost of global PR material and national approach, including social- and environmental issues. Take especially good care of core business as stated in Business plan and create messages around quality, low price, design function and sustainability.
?Sharing latest trend and news around life style, home furnishing, social & environment in the organization
 
Create PR possibility for local store with good combination of IKEA long term priority and local market situation
 
?Always stay in contact with what is going on locally on blogs, talk of the town and local press
?Catch good opportunity, create news around living with children, storage and small space living
 
Close co-operation with local IKEA FAMILY to create synergy in local marketing communication
 
?Creatively attract FAMILY members attention to PR event to create bigger noise on local media and web environment
?Involve key influencers among local FAMILY members into PR event
 
Contact person of interview by media for customers complains (for stores who only have PR specialist)
 
?Connect with CR or other function to identify the real issue and response to journalists in a proper way.
?be able to work with SO social media team to monitor and manage the proper response to online user and draw indication to store if needed.
 
Good understanding HF and life at home of local PR partner
 
?Always invite local PR partner to experience news and key range and stimulate their interest in life at home prior to going externally
 
YOUR PROFILE Your knowledge, skills and experience include:
Knowledge
 
?A strong understanding of the IKEA Concept
?An ambassador of the IKEA Values
?Marketing the IKEA Way
?Corp and Commercial PR guidelines
?Rich knowledge about IKEA range, with focus on LSB and IKEA long term priorities
?Rich local market knowledge
Motivation
 
?IKEA vision & business idea
?Strong interest in home furnishing and improving life at home and love to share externally
?Energy on building strong IKEA brand in local market
?Working with people and active communication
?Continuous improvement
Capability
 
?Able to influence people with strong local market insight and IKEA way of marketing communication
?Able to build up close relationships with local media & KOL
?Ability to lead PR activities, from event to interview
?Have highly effective and creative written and verbal communication skills.
?Able to lead and coach local PR agency 举报 分享

公司介绍
IKEA宜家于1943年由创始人英格瓦 坎普拉德(Ingvar Kamprad)在瑞典创立。历经半个多世纪的发展，如今它已在全球拥有300多家商场。自1998年至今，宜家家居在上海、北京、广州、成都、深圳、南京、大连、沈阳、天津、无锡、宁波、重庆、武汉、杭州、西安、苏州、佛山建立了21家商场。3家商场正在筹备，分别位于济南、哈尔滨、和南通，宜家济南商场将是宜家在中国的第24家商场。宜家为那些脚踏实地、诚实正直的人们提供发展机会，不仅是职业的发展，还有个人能力的发展。由此，我们将矢志不渝地共同创造更美好的日常生活，为我们的顾客，也为我们自己。
IKEA is a home furnishing company with Swedish origins founded in 1943 by Ingvar Kamprad. IKEA has over 300 stores worldwide, and 21 stores in china. IKEA Jinan store is the 24th store in China. IKEA to give down-to-earth, straightforward people the possibility to grow, both as individuals and in their professional roles, so that together we are strongly committed to creating a better everyday life for ourselves and our customers.