杭州招聘

WHO YOU ARE

- Able to influence people with strong local market insight and IKEA way of marketing communication

- Able to build up close relationships with local media & KOL

- Ability to lead PR activities, from event to interview

- Have highly effective and creative written and verbal communication skills.

- Able to lead and coach local PR agency

YOUR RESPONSIBILITIES

Establish close relationship with local media and KOL

- Update and prioritize local media and KOL list frequently, have deep understanding of key influencers in local press and online environment

- Keep close contact with and feed the interest for home furnishing to local media and KOL via frequent visit, news launch or special range experience, greetings, business lunch, social activities etc.

Secure good exposure of IKEA brand in local market

- Execute national PR action locally well with deep understanding and relevant local insight analysis

- Secure good and strong brand image related to event from both visual and copy perspective

Bridge the inside (store & SO PR) and outside (society)

- Sharing latest national and local news of IKEA with local media and KOL. Make the outmost of global PR material and national approach, including social- and environmental issues. Take especially good care of core business as stated in Business plan and create messages around quality, low price, design

function and sustainability.

- Sharing latest trend and news around life style, home furnishing, social & environment in the organization

Create PR possibility for local store with good combination of IKEA long term priority and local market situation

- Always stay in contact with what is going on locally on blogs, talk of the town and local press

- Catch good opportunity, create news around living with children, storage and small space living

Close co-operation with local IKEA FAMILY to create synergy in local marketing communication

- Creatively attract FAMILY members attention to PR event to create bigger noise on local media and web environment

- Involve key influencers among local FAMILY members into PR event

宜家家居是来自瑞典的全球知名家居零售商， 宜家的愿景是为大众创造更美好的日常生活。从经典耐用的毕利书架，到美味可口的植物蛋白素肉丸，我们致力通过每一件产品和服务，为人们的生活带来积极影响，也正因如此，我们不断挑战自我，发掘更多可能。
我们有着许多雄心勃勃的目标，例如在市中心开设更多宜家商场，提供更经济实惠的产品，以及仅使用可再生和回收材料。这些目标的实现，离不开一群满怀热情的员工。宜家的每位员工都是推动我们实现目标的一份力量，每一个岗位都值得重视。
我们拥抱开放和尊重差异，并且坚信和而不同的价值。我们不仅仅安于现状，我们对一切新鲜事物保持好奇。因此，如果你不拘一格，敢于创新，你就是我们要寻找的理想人才。在这里，你可以享受犯错的乐趣，在工作的过程中学习和成长。
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