广州招聘

Key Responsibilities

1.  Be capable to manage an account of any size, type or complexity and is responsible for day to day management of a client account.

2.  Be responsible for overseeing the specialists on their accounts.

3.  Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.

4.  Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.

5.  Identify and report on key performance indicators, and opportunities for improvement on a regular basis.

6.  Integrate strategies and recommendations into other active marketing channels such as Email Marketing and Social Media.

7.  Research and manage affiliate and online advertising programs.

8.  Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

 

The Successful Applicant

1.   3-5 years search experience

2.   Excellent track record in dealing with clients and multiple internal stakeholders

3.   Proven track record of managing large search campaigns

4.   Client presentation skills

5.   Outstanding written and oral communications Chinese and English skills

6.   Expert in responding to statistical data

7.   Ability to provide insight into campaigns and processes of the business

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