广州 [切换城市] 广州招聘广州市场/营销招聘广州市场分析/调研人员招聘

Senior Planner 资深策划

盛世长城国际广告有限公司广州分公司(Saatchi & Saatchi X)

  • 公司规模:500-1000人
  • 公司性质:合资(欧美)
  • 公司行业:广告

职位信息

  • 发布日期:2012-08-14
  • 工作地点:广州-天河区
  • 招聘人数:若干
  • 工作经验:五年以上
  • 学历要求:本科
  • 语言要求:英语熟练
    普通话熟练
  • 职位类别:文案/策划  市场分析/调研人员

职位描述

Responsibility:


A hybrid role of responsibilities between SSX Insights Analyst and Account Planner:

    • Develop and present project proposals, independently conducting shopper research and insights analysis for client teams
    • Analyze data from surveys and qualitative research methodologies, industry trends/competitive landscape and develop these data into reports and brainstorming session for client teams
    • Lead the OIIC process to ensure creative challenge is in line with business strategies and brand equities
    • Facilitate brainstorming sessions, Dreamstate? concept labs
    • Develop and present annual and event customer marketing campaign plans
    • Identify appropriate marketing tools and budgets to reach client objectives
    • Effectively communicate project deliverables across the team and resolve issues to ensure deadlines are met
    • Manage multiple projects and timelines effectively
    • Identify research opportunities for client projects when necessary
    • Identify key insights and deliver into actionable plans
    • Work collaboratively with account management to lead strategy development
    • Assist in training teammates of the shopper insight knowledge and SSX proprietary shopper tools

.

Requirements:


  • Curious, investigative and a quick learner. Seeking a person with agile mind in adapting creative thinking & visions into tangible strategies. Sharp, analytical person who thinks logically and sees through human insights. Able to debate and argue convincingly and diplomatically as Strategic Planner as much as bring people together to facilitate more and more ideas. Natural Salesman with good presentation skills and very proficient in presenting ideas and strategies.
  • 5 years + required in 'Planning' or 'Consultancy' field. Less preferred field is via 'Research' only but a mix is ok. Most preferred is Advertising + other discipline planning/consultant combination to be considered fit for Shopper Marketing. With or without Masters Degree. Don't want a person from Media Planning or fresh graduates with no experience. Portfolio must be balanced with multinational/local brands.
  • Potential prospect should have a fair mix of these keywords in the resume: business analyst, new business development, research co-ordination, shopper marketing, shopper insights, channel marketing, brand consultant, brand positioning, brand extension strategy, market entry analyst, industry & trend reporter, group facilitation, brand planning and customer planning, through-the-line communications (rather than below-the-line only) etc.,. Must understand marketing communications beyond Advertising. Promotion and Channel Planning knowledge is a must . MBA is a plus but not necessary. Real job experiences count more.
  • Logic, good with using words, eloquent speaker, convincing and persuasive in expressing ideas. Must be as good with numbers and analysis as they are with words. Has the ability to get to the 'human truth' in each product category. Able to decipher researches and analyze the human truth behind the numbers and able to independently co-ordinate and brief research suppliers to get the best methodology and results. Knows how to spot trends. Well-presented and must have skills in PowerPoint and Flash animation. Adobe Photoshop program is a plus. Diverse background of interest is a must. I don't want a nerd who has no outside interests.
  • Must be fluent and in Mandarin as we expect him/her to work with very local clients, English fluency is a must. Cantonese and other languages are a plus.

公司介绍

Saatchi & Saatchi X is part of the Saatchi & Saatchi Group with a large network of 16 offices in 6 countries across Asia Pacific and over 350 professionals.

At Saatchi & Saatchi X our focus is 100% Shopper Marketing, our dream is to be revered as the hothouse for world changing brand experiences that create sustainable growth for our Clients.

We work closely with Saatchi & Saatchi to develop store back integrated campaigns for our clients that deliver outstanding results.

These clients include P&G, LG, Diageo, Coca Cola, OPPO etc.

We're also part of Publicis the 3 largest world marketing and communications company.

As a member of Saatchi & Saatchi X you will have the opportunity to work with smart people in the industry, some of the world's top brands and be involved in creating breakthrough ideas, strategies and creative which improve shoppers’ lives.

We're looking for talented individuals with experience in below the line marketing services (in particular Shopper, Retail, Activation, Digital and Loyalty marketing) who are driven, passionate, innovative, curious, results orientated and who believe 'nothing is impossible'.

If you think you have what it takes, please send us your CV via email.


Saatchi & Saatchi X 隶属国际4As盛世长城广告集团旗下,业务遍及全球6个国家,并开设16间办事处以服务全球最顶尖的世界500强客户群,汇聚超过350位世界专业人士而成的国际团队,在中国正在寻找具备同样愿景的专业伙伴加入。

作为一间百分百专注在购物者市场营销的国际机构,Saatchi & Saatchi X 以开拓前瞻性及创意性的购物者体验为己任,在不断变化的品牌体验上,为全球的客户创造无数成功案例。

Saatchi & Saatchi X与盛世长城国际广告公司的紧密合作,为客户在传统的广告策略上,整合出提高效益的全新品牌营销体验。

我们的重点客户包括宝洁、LG,Diageo、可口可乐、OPPO 等知名品牌

我们更是世界三大市场及传媒机构——阳师集团的成员。

作为Saatchi & Saatchi X的一员,你将有机会与世界500强公司的精英客户紧密合作,与公司全球的专业伙伴互通交流,建构前所未有的创意及策略以改变世界上的购物者生活。

我们在寻找优秀的线下专业人才,假若你在购物者体验、终端设计、互动营销、互联网应用或会员管理的领域富有经验,对工作充满激情、具备无限求知欲、满脑子奇思异想、动力十足,并相信“没有不可能的事”,我们热切期待你把简历发给我们。

联系方式

  • 公司地址:体育西路高盛大厦2-5楼
  • 邮政编码:510620
  • 联系人:Ms. HUANG