广州招聘

POSITION SUMMARY:

The Digital Communications and Marketing Manager is responsible for the development and implementation of electronic/digital communication strategies that expand local, national and international engagement with the AISG brand. The Digital Communications and Marketing Manager works in close collaboration with the Director of Communications and Marketing, the Director of Admissions, school leadership and faculty, to promote AISG leading up to and beyond AISG’s 40th anniversary season. 

SUPERVISED, EVALUATED BY & REPORTS TO:

Director of Communications and Marketing

SKILLS/QUALIFICATIONS:

·         Bachelor degree in Marketing and/or Communications or equivalent training

·         Exceptional verbal and written communication skills

·         Experience in the development, creation, execution, measurement and review of a Communications and Marketing Strategy

·         A collaborator with outstanding interpersonal skills and the ability to be diplomatic and build consensus in a culturally diverse environment

·         Outstanding project management experience with a proven track record in the successful initiation, planning, design, execution, monitoring, controlling and closure of a project

• Strong interpersonal, networking and facilitation skills

·         Well versed in international education with experience in a marketing or a related role

·         Technical knowledge and experience with Adobe Suite and other media editing tools

• Demonstrates absolute confidentiality and professionalism in appearance, attitude and presentation
• Demonstrates exceptional print and digital graphic skills including knowledge and experience with typography, color, conceptual thinking, print layout, digital production, and post-production across creation of content and material

·         Willingness to work irregular hours and on weekends, when required

PERFORMANCE RESPONSIBILITIES:

• Develop and execute digital content to promote awareness and support of AISG’s education programming utilizing a combination of social media platforms, web pages, newsletters and other forms of digital communication
• Develop and execute a strategy for social video and the moderation of comments on social media and on our website
• Collaborate with Communications and Marketing Office team members to create innovative social media campaigns and initiatives
• Lead all social media activity and manage AISG’s social media accounts (official and alumni-focused)

o    Develop, implement and maintain content calendars for all AISG social media channels and web pages

o    Develop and post original content (write, edit, curate and produce) that effectively tells the AISG story

o    Ensure brand consistency in the delivery of social media content

·         Review, develop and produce all AISG publications for which Communications and Marketing is responsible and manage the production schedules to ensure timely publication. This is including, but not limited to, the annual report, alumni magazine, and impact reports

·         Undertake specific communications tasks, including speech writing, media release preparation and distribution, promotional launches, displays and other special events as requested

·         Follow creative work from concept to pre-press and post-production while maintaining original design intent, messaging and quality standards throughout the process

·         Take publication-quality photographs and manage the organization of a digital photo archive

·         Ensure AISG has a strategic communications framework and consistent approach for marketing and communicating to schools, members of the community, the media, business, and other government agencies.

·         Develop and monitor brand guidelines and key messages and ensure brand consistency in the delivery of all marketing and communications content

• Keep Director of Communications and Marketing updated on analytical results of digital marketing efforts
• Perform other duties as assigned by the Director of Communications and Marketing

WHY AISG:

• Our vibrant, positive community spirit, what we see as the heart of AISG, is one of our greatest assets
• We are the only not for profit international school in Guangzhou enabling us to reinvest directly back into the school in support of our educational mission
• We are the first international school in southern China with a rich history of educational excellence

·         We only recruit forward-thinking and dynamic instructional leaders who wish to contribute to an environment that values creative learning and quality teaching

·         We recruit faculty who are not simply looking for a ‘job’ but who are seeking to join a connected community

This position description is designed to outlined primary duties, qualifications and job scope but not limit the employee nor AISG to only the work identified. It is the expectation of the school, that each employee will offer their services wherever and whenever necessary to ensure the success of our organization.

Interested and qualified applicants are welcome and encouraged to apply to this position by CLICKING http://hrbrg.co/HkdZBt, or visiting the Current Opportunities Page on the AISG website. 

NOTE: Candidates are encouraged to apply early, as AISG reserves the right to conclude the search prior to the announced deadline. 

American International School of Guangzhou is an independent coeducational day school offering a full educational program from Preschool to Grade 12, divided between Preschool, Elementary School (Kindergarten to Grade 5), Middle School (Grades 6 to 8) and High School (Grades 9 to 12). The 180-day academic year comprises two semesters, from mid-August to early June.

Founded in 1981, the school is fully accredited by the Western Association of Schools and Colleges and is registered by the People’s Republic of China as a School for Foreign Children. It is a member of the Council of International Schools, the East Asian Regional Council of Schools, and the Association of China and Mongolia International Schools.

AISG is authorized by the International Baccalaureate (IB) to offer the Primary Years Program and Diploma Program. The Middle School offers its own courses based on an American curriculum, and these are combined with IB at the High School. Graduates earn an American secondary school diploma and/or IB Diploma.

AISG’s current student body represents approximately forty nationalities. Classes range in size from 17 to 20 students in the Elementary and Middle Schools and from 8 to 22 students in High School. Mandarin as a Second Language is offered at all grade levels, and third language options begin in Grade 6.

The Elementary School is currently located on a purpose-built campus on Guangzhou’s beautiful Ersha Island in the Pearl River. Facilities include a gymnasium, computer lab, large library, art room, music room, playground and fifty classrooms. All classrooms have access to the internet. The Middle and High Schools are housed in a brand new facility with room for expansion in Science Park, northeast of the city center. Above and beyond facilities comparable to those at the Elementary School, the new campus also has three art rooms, three music rooms (and a number of practice spaces) and is a completely wireless environment.

Extracurricular activities and community service are very important features of the school’s educational philosophy. Many students participate in competitive volleyball, basketball, soccer, rugby and badminton leagues, active drama and music clubs, and Model United Nations groups, to name but a few. Community service initiatives include helping build homes in impoverished communities in rural China through Habitat for Humanity and working with mentally challenged adults in Guangzhou. AISG is extremely proud of its student leadership in this regard.

AISG is governed by a seven-member Board of Governors. Four are elected by parents and guardians and three are appointed: one by the American Consul General, one by the other Consul Generals resident in Guangzhou and one by the Corporate Council.

For more information, please refer to our website www.aisgz.org