Category Merchandising Manage
弈韬(上海)企业管理咨询有限公司
- 公司规模:少于50人
- 公司性质:民营公司
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2017-11-03
- 工作地点:上海
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:30-40万/年
- 职位类别:买手
职位描述
职位描述:
Purpose & Overall Relevance for the Organization:
? Assist in the implementation of business strategies for the mentioned specific category business and drive the category management and CtC process
? Assist to build the specific category image, consumer preference, consumer loyalty to achieve the company sales and profitability target
Key Responsibilities:
Planning
? Assist in the implementation of category specific plan and strategy based on market data—sell-thru, customer and consumer insights.
? Assist in the Development of seasonal ranges that include national/regional launch flows and comprehensive range structure that are supported with initial CtC plans
? Assist in the implementation of category development plan in alignment with global vision
? Contribute to a fluid commercial input process with full cross-functional collaboration taking into account regional needs and customer/consumer insights
? Assist in the implementation of the annual category strategic plan in line with overall company objectives and potential business opportunities
? Transfer product knowledge to sales & brand activation teams to ensure consistent understanding towards products/key concepts to be able to present a professional image in front of both customers and consumers
Management
? Be a means of contact and communication with Global BU & CtC team
? Coordinate with Brand Communication, Sports Marketing, Newsroom, Retail Marketing, Marketing Operations, Regional Marketing and Concept-to-Consumer teams to have integrated and on-time category product launches ? Assist in the preparation and organization of sales training, KA pre-lines & trade meeting presentations, tools and packages
? Coordinate and communicate with global (and regional) colleagues for category plans, performance and review
Financial
? Ensure products achieve target standard (list) margins
? Assumes responsibility for P/L (up to list margin) of the category
Systems and Processes
? Assist in the implementation of seasonal preparation process to facilitate company business cycle
? Lead sample management according to the sample management process
? Maintain all category relevant systems and files such as: Master Calendar files / forecasting, DMT, RMA, etc.
? Assist in the Coordination of category communications, promotion, product, retail and trade marketing activities to deliver a clear and consistent message to consumers, the trade, and staff in the region
? Implement control systems to guarantee high level of integrity
? Implement and maintain reporting processes for category team
Training
? To some extent, actively participate in departmental level trainings and development initiatives and activities
? Through the internal communications team, communicate category marketing information and initiatives to entire company in a timely fashion
Group competencies:
? Manage Business (Processes and Projects)
? Manage and Develop People
? Result Orientation
? Influencing Others
? Planning and organizing
? Strategic Acting
KPIS:
? Overall
? Sell through target for related category
? Category growth
? Ranging
? Standard (List) margin
? Range efficiency
? Brand Communication
? Brand image tracking
Knowledge, Skills and Abilities
? Manage Business (Processes and Projects)
? Result Orientation
? Influencing Others
? Planning and organizing
? Conceptual understanding of marketing as brand building tool
? A passion for and an understanding of the category along with the desire to translate the passion into building the brand in the region
? Strong team player
? Very high level of integrity
? Data analysis skills, planning skills
? Communication skills, relationship management and empathy
? Basic sales skills and customer service knowledge
Requisite Education and Experience / Minimum Qualifications
? Functional – 7 years above proven marketing experience with 3 years at mid-level with major FMCG, sports or Retail companies
? Industry – Ideally in apparel/fashion/shoes or FMCG
? Exposure – Sports, brand/category marketing, trade marketing
? Relevant China marketing experience, preferred
? Bachelor's Degree in business related discipline is required
? Outlook – basic
? Word – advanced
? Excel – advanced
? PowerPoint – advanced
? Business Objects – basic
? Fluent in English and Mandarin (written and spoken).
? Mandarin Chinese as native language preferred
? Passion for sports
Purpose & Overall Relevance for the Organization:
? Assist in the implementation of business strategies for the mentioned specific category business and drive the category management and CtC process
? Assist to build the specific category image, consumer preference, consumer loyalty to achieve the company sales and profitability target
Key Responsibilities:
Planning
? Assist in the implementation of category specific plan and strategy based on market data—sell-thru, customer and consumer insights.
? Assist in the Development of seasonal ranges that include national/regional launch flows and comprehensive range structure that are supported with initial CtC plans
? Assist in the implementation of category development plan in alignment with global vision
? Contribute to a fluid commercial input process with full cross-functional collaboration taking into account regional needs and customer/consumer insights
? Assist in the implementation of the annual category strategic plan in line with overall company objectives and potential business opportunities
? Transfer product knowledge to sales & brand activation teams to ensure consistent understanding towards products/key concepts to be able to present a professional image in front of both customers and consumers
Management
? Be a means of contact and communication with Global BU & CtC team
? Coordinate with Brand Communication, Sports Marketing, Newsroom, Retail Marketing, Marketing Operations, Regional Marketing and Concept-to-Consumer teams to have integrated and on-time category product launches ? Assist in the preparation and organization of sales training, KA pre-lines & trade meeting presentations, tools and packages
? Coordinate and communicate with global (and regional) colleagues for category plans, performance and review
Financial
? Ensure products achieve target standard (list) margins
? Assumes responsibility for P/L (up to list margin) of the category
Systems and Processes
? Assist in the implementation of seasonal preparation process to facilitate company business cycle
? Lead sample management according to the sample management process
? Maintain all category relevant systems and files such as: Master Calendar files / forecasting, DMT, RMA, etc.
? Assist in the Coordination of category communications, promotion, product, retail and trade marketing activities to deliver a clear and consistent message to consumers, the trade, and staff in the region
? Implement control systems to guarantee high level of integrity
? Implement and maintain reporting processes for category team
Training
? To some extent, actively participate in departmental level trainings and development initiatives and activities
? Through the internal communications team, communicate category marketing information and initiatives to entire company in a timely fashion
Group competencies:
? Manage Business (Processes and Projects)
? Manage and Develop People
? Result Orientation
? Influencing Others
? Planning and organizing
? Strategic Acting
KPIS:
? Overall
? Sell through target for related category
? Category growth
? Ranging
? Standard (List) margin
? Range efficiency
? Brand Communication
? Brand image tracking
Knowledge, Skills and Abilities
? Manage Business (Processes and Projects)
? Result Orientation
? Influencing Others
? Planning and organizing
? Conceptual understanding of marketing as brand building tool
? A passion for and an understanding of the category along with the desire to translate the passion into building the brand in the region
? Strong team player
? Very high level of integrity
? Data analysis skills, planning skills
? Communication skills, relationship management and empathy
? Basic sales skills and customer service knowledge
Requisite Education and Experience / Minimum Qualifications
? Functional – 7 years above proven marketing experience with 3 years at mid-level with major FMCG, sports or Retail companies
? Industry – Ideally in apparel/fashion/shoes or FMCG
? Exposure – Sports, brand/category marketing, trade marketing
? Relevant China marketing experience, preferred
? Bachelor's Degree in business related discipline is required
? Outlook – basic
? Word – advanced
? Excel – advanced
? PowerPoint – advanced
? Business Objects – basic
? Fluent in English and Mandarin (written and spoken).
? Mandarin Chinese as native language preferred
? Passion for sports
职能类别: 买手
公司介绍
VS.talent Consulting, an executive search firm dedicates to the Sports and Luxury Lifestyle industry only.
Begin by understanding our customers' unique corporate culture, recruitment processes and specific requirements for individual placements, our consultants are consistently offering them the best possible personalized services accompanied with the in-depth knowledge of the sports and luxury lifestyle sectors and the passion for excellence. We always insist on concentrating and being professional, the hope to build up a long term relationship and develop a sincerely partnership with both our clients and candidates.
Sports and Luxury Lifestyle which are regarded coming down in one continuous line - for a high quality life, from where also come out the philosophy of life - Our Vision: Intense living, living magnifique. Together we inspire a touching future.
Begin by understanding our customers' unique corporate culture, recruitment processes and specific requirements for individual placements, our consultants are consistently offering them the best possible personalized services accompanied with the in-depth knowledge of the sports and luxury lifestyle sectors and the passion for excellence. We always insist on concentrating and being professional, the hope to build up a long term relationship and develop a sincerely partnership with both our clients and candidates.
Sports and Luxury Lifestyle which are regarded coming down in one continuous line - for a high quality life, from where also come out the philosophy of life - Our Vision: Intense living, living magnifique. Together we inspire a touching future.
联系方式
- 公司地址:地址:span北京市区