Senior Marketing Manager-Own Brand Marketing(高级市场经理-自有品牌）
广州市宗宝贸易有限公司
- 公司规模：50-150人
- 公司性质：民营公司
- 公司行业：贸易/进出口 批发/零售
职位信息
- 发布日期：2014-02-08
- 工作地点：广州-越秀区
- 招聘人数：1
- 工作经验：十年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：产品/品牌经理 市场通路经理/主管
职位描述
职位描述:
Responsibilities:
1. Marketing Own &Private Label Strategy/Plan
- To create Marketing plan & strategy for Own Label & Private Label (by Category) in company China this is inline with our Corporate Core Values & Brand Personality.
- To Develop Clear Product Positioning within each Category as per company Brand Diamond which covers Best, Better, Best & Premium segments. (Communication Templates)
2. Brand Positioning & Planning
- To take the plan to Ground Reality through understanding of the company. Consumer & creating a well executable & optimized brand plan & tactics.
- To manage all packaging design for New Product Development & re-launched products within the Own & Private Label Portfolio.
- To create strong in store Range Launch plans with clearly communicated USP vs. Competition
- Ad agency coordination & management ensuring all design work & launch Deliverables are achieved within deadlines & maximize sales off take.
3. Optimizing Marketing Budget
- To Ensure all Marketing Spend Optimizes the Brand Exposure & improves the overall Brand Equity of Own & Private Label,
- To ensure complete management of Marketing Budget with strong control of Budget spend & record keeping in line with all Watsons corporate financial control policies.
4. Internal Communication
- To control strictly the Brand Principles & Image of Own Label, especially on a Store level by clearly communicating Price, Display & In store communication.
- To coordinate with all relevant departments within company (China + Regional HK Office) to ensure smooth planning & timely roll out of all Own & Private Label Products
Qualifications:
1. University graduate with over 8 years managerial experience in Marketing & Branding development of FMCG, preferably in Health and Beauty products
2. Category management experience
3. Good knowledge and insights into FMCG market and inspire the team
4. Detailed orientated & strong organizational skills
5. Excellent communication in both English and Chinese
6. Excellent communication and presentation skill
7. Good negotiation skills and the ability to handle others with diplomacy and tact
8. Self motivated and able to work under pressure
9. Logical and analytical thinker
Responsibilities:
1. Marketing Own &Private Label Strategy/Plan
- To create Marketing plan & strategy for Own Label & Private Label (by Category) in company China this is inline with our Corporate Core Values & Brand Personality.
- To Develop Clear Product Positioning within each Category as per company Brand Diamond which covers Best, Better, Best & Premium segments. (Communication Templates)
2. Brand Positioning & Planning
- To take the plan to Ground Reality through understanding of the company. Consumer & creating a well executable & optimized brand plan & tactics.
- To manage all packaging design for New Product Development & re-launched products within the Own & Private Label Portfolio.
- To create strong in store Range Launch plans with clearly communicated USP vs. Competition
- Ad agency coordination & management ensuring all design work & launch Deliverables are achieved within deadlines & maximize sales off take.
3. Optimizing Marketing Budget
- To Ensure all Marketing Spend Optimizes the Brand Exposure & improves the overall Brand Equity of Own & Private Label,
- To ensure complete management of Marketing Budget with strong control of Budget spend & record keeping in line with all Watsons corporate financial control policies.
4. Internal Communication
- To control strictly the Brand Principles & Image of Own Label, especially on a Store level by clearly communicating Price, Display & In store communication.
- To coordinate with all relevant departments within company (China + Regional HK Office) to ensure smooth planning & timely roll out of all Own & Private Label Products
Qualifications:
1. University graduate with over 8 years managerial experience in Marketing & Branding development of FMCG, preferably in Health and Beauty products
2. Category management experience
3. Good knowledge and insights into FMCG market and inspire the team
4. Detailed orientated & strong organizational skills
5. Excellent communication in both English and Chinese
6. Excellent communication and presentation skill
7. Good negotiation skills and the ability to handle others with diplomacy and tact
8. Self motivated and able to work under pressure
9. Logical and analytical thinker
公司介绍
广州市宗宝贸易有限公司成立于2009年，是一家集开发、生产、加工、销售以及出口贸易为一体的现代化企业公司。随着公司经营规模的不断增长，公司期待招募一批“积极、热情、创新、韧力”的各类专业人才加盟强化公司管理队伍。公司在为员工提供一流的工作环境同时，也为员工提供了大量职业发展机会及通畅的上升通道，以及根据当地情况制定完备的薪酬和福利制度，广州市宗宝贸易有限公司欢迎有志之士加盟本公司，期待与您共同发展！
联系方式
- 公司地址：上班地址：广州市