广州招聘

职位描述：
Apart from team and direct managers, the SDMMC works closely with a number of functions and people across and outside the organization. The SDMMC is an integral part of the China Media and Consumer Marketing team such as:
1. The Senior Brand Marketing & Communication Manager Triumph China
2. Market Research
3. China Finance, to tracking A&P fund status and budget allocation plan
4. Asia Head of Creative Design, responsible for the China Product Design DNA and vision
5. Strategic Consultancy and China/Country Digital Agencies
6. Brand Analyst
7. All functional direct reports

Areas of responsibility:
1. Design, develop and drive Triumph China Strategic Digital Marketing Plan and Process which continues to provide consumer focused opportunities and sources of profitable growth. Delivering against the Corporate and Business Unit KPI’s and Targets.
2. Continuously develop and drive the digital marketing positioning and values across the region.
3. Develop a world class China Digital Marketing Organization structure which engages consumer-minded digital marketing professionals to drive a Brand Led Consumer Focused culture and commercial approach based on clear roles and responsibilities.
4. Develop and implement an operating system framework to ensure that the Digital Marketing strategy and guiding principles of the Triumph Business Unit are embedded and aligned across regions, delivering one consistent Global Digital Marketing framework and digital strategies aligned to target audience, brand KPIs ( including market share, brand awareness, brand preference, online PV/UV, traffic, conversion rate, Omni-channel transaction rate, social media exposure/ followers, iWOM), brand values, and positioning.
5. Role model the skills for the China Digital Marketing Organization across 7 Core Competencies, leadership principles and functional digital marketing competencies including annual digital media strategies, annual digital communication strategy, development of content marketing strategy, development of brand website , development of social media strategy and Omni-channel strategy. Engage the broader organization of country Brand Marketing, respect culture and develop unique management style and provides a continuous stream of brand marketing talent to the company.
6. Initiate and project lead internal and external agencies in development of the China digital marketing campaigns
7. Collaborate with the key marketing staff functions including Brand communication, Channel Marketing, Brand merchandising, Brand Creative & store design to ensure that we are consistently delivering against the Service Leader Corporate proposition via efficient processes, reduced time to market and engaging and inspiring onmi-channel shopping experiences linked across all touch points for our consumers
8. Develop China planned Digital marketing concept which provide consistent brand experience of Triumph via translate situation analysis, brand equity study, consumer insight, digital trend to actionable insights that contribute to the localization of the global brand communication strategy.
9. Utilise exceptional understanding of the female clothing and Marketing business units to provide insights and deliver competitive advantages and economies of scale for Digital Marketing Triumph.
10. Jointly establish and foster a collaborative, inspiring and energetic leadership style that promotes initiative and entrepreneurial thinking in line with the corporate shared values of honesty and trust.
11. Fully manage the Advertising & Promotion budget (digital marketing budget) in the region to ensure efficient allocation of funds across countries in line with the country by country sales development outlook, and provide budget spending allocation on country level across consumer touch points.

Job Requirements:
1. 8 years experience，4 years Senior Digital Marketing Management.
2. Experience with strategies & concept development, digital marketing planning, digital marketing framework development, SEO and related planning, link building and respective KPIs setting and tracking ROIs.
3. Solid marketing experience, background in working at both HQ and Country level is preferred. Additional brand management experience is a plus.
4. Experience in female / beauty / apparel business is a bonus.
5. Experience with high-caliber agency management and agency processes.
6. Strategic thinking and commercial minds.
7. Extensive consumer and competitor understanding.
8. Cross functional expertise in Digital Marketing management.
9. Educated to master degree level above .
10. High drive result orientated.
11. Ability to inspire via strong presentation & communication skills.
12. Excellent drive, judgment, creative insights and understanding of branded aesthetics. 举报 分享

黛安芬，这个来自德国的全球知名内衣品牌创立于1886年，至今已经拥有了130年的悠久历史，时至今日，她已经从一个世纪前德国南部巴登符腾堡州的Heubach市一家小小的内衣工厂发展成为总部位于瑞士Zurzach的全球***的内衣制造商之一，拥有超过43,000名员工，在全世界120多个国家都设有办事处，她正主导着世界内衣行业的发展和流行。
黛安芬中国旗下三大主力品牌：舒适优质的Triumph，简约个性的sloggi，奢华优雅的Essence，分别适用不同的目标受众，满足消费者的不同要求。每一个品牌都在坚持黛安芬品牌理念的同时，紧紧把握每季时尚潮流，从而形成自己的独特风格，引领内衣潮流。
黛安芬品牌故事
被全球***所熟悉的黛安芬，以其流行的设计、精巧的做工、先进的面料，赢得了全世界***的青睐。其标志性的红色商标代表着性感与激情，线条优美的Triumph标志正巧妙地蕴涵了“永战不败”的意义。品位十足的黛安芬皇冠既是魅力的象征，也是鼓舞全球***的中心标志。
黛安芬在全球各地设立设计中心，拥有超过200位设计师，分布在全球11个国家，全球化的原料供应和采购，给黛安芬产品以优质的保障。而设立在香港的亚太区总部，针对亚洲***身型打造专属于他们的性感，也使黛安芬成为全球首屈一指的兼有欧洲和亚洲身形产品的国际品牌。为全球***提供舒适、优质、时尚、创新的内衣体验，是黛安芬由始以来的责任与使命。

Our manifesto
We are a family-run lingerie maker who have been tailoring *** shape since 1886. We love crafting authentic sensuous lingerie to help women to look and feel their best in every part of their lives. We believe that confidence is an integral part of femininity. It comes from deep within, tapping into all our senses and our soul. Confidence grows with empathy, openness and integrity.Which is why we offer bespoke service and personal advice in our stores. Helping women discover perfect fitting and feeling lingerie for their shape and look. This is why we won’t do advertising that plays to negative or out of date *** stereotypes.Every authentic garment we make is intricately hand-crafted by our expert seamstresses. Telling the story of the experience we have learnt over the last 125 years. Blending classic craftsmanship with pioneering technology and sensual materials.