广州招聘

职位描述：
Purpose & Overall Relevance for the Organization:
? To build THE Brand in China and be promoter of brand love To drive ongoing consumer engagement through the management of community activity across all relevant digital channels and platforms.
? To deliver value to our communities through engaging content delivered via our social media platforms, and leverage these platforms to create great relationships with our consumers.

Key Responsibilities:
? Own the publishing, moderation and ongoing engagement to relevant social platforms, in alignment with the global social media standards and guidelines;
? Follow the global launch plans around key stories and content for the brand digital platforms – provide input to global team on local / regional adjustments needed;
? Engage the community actively and responsively, both in relevant outside communities and existing own channels – monitor consumer conversation in real time (reacting to queries, resolving negative experiences and identifying areas relevant for further brand engagement and enhancement);
? Ensure all content is fully optimized across relevant channels via tagging, linking and rapidly implementing any new social media technology;
? Seek out and participate in relevant category conversations that are happening in the social media space – flag for opportunities for further engagement and interaction;
? Follow and manage the editorial calendar of the category and ensure a seamless long-term consumer journey across all channels;
? Curate the markets’ content for relevant category to ensure all deliverables are of the highest quality
? Copywriting of global posts and coordination with PR and Campaign Leads for campaign maximization;
? Build outreach initiatives to strengthen the brand personality and voice within the industry
? Think entrepreneurially and create stories that can live beyond owned social properties and feed other disciplines (i.e., PR);
? Analyze relevant metrics to measure the impact of social media activities and amend strategies based on learnings and patterns;
? Analyze relevant metrics to measure the impact of social media activities and amend strategies based on learnings and patterns;

Key Relationships:
? Advertising, Public Relations, POS

Knowledge, Skills and Abilities::
? Good interpersonal/communication skills
? Excellent copywriting skills
? Exposure to marketing campaign development and execution
? Experience as an interactive strategist, community manager or directly related experience
? Ability to manage the implementation of a strategic campaign within the social media space
? Understanding of social media moderation and conversation analysis
? Natural story-teller and visual communicator
? In depth understanding and experience of the digital landscape and all social media channels
? Working knowledge of development languages (e.g. HTML, Flash, Javascript, XML), analytics systems and tools, standard CMS platforms and digital channels
? Organizational skills
? Negotiation skills
? Outlook: advanced
? PowerPoint: advanced
? English: fluent

Requisite Education and Experience / Minimum Qualifications:
? University degree required
? Advanced degree desired
? 7~8 years industry experience 举报 分享

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