广州招聘

职位描述：
Job Summary：
Responsible for planning, customizing and implementing local TWG Tea marketing strategies and public relations activities, both external and internal in Guangzhou and South Eastern China. Oversee development and implementation of support materials and services in the area of marketing and public relations. Direct the efforts of the local PR agency and coordinate at the strategic and tactical levels with the other departments of the company.

Primary Relationships：
The position reports directly to the General Manager in Guangzhou and the Assistant Director of Marketing & PR at TWG Tea China headquarters in Shanghai.

Within the organization, this position has primary working relationships with the General Manager and the Operations team in Guangzhou, and the Marketing & PR team at TWG Tea China headquarters in Shanghai.

The position has secondary working relationships with the Marketing, PR and Digital teams at the TWG Tea Global headquarters in Singapore.

Outside the organization, the position coordinates primarily with the local PR agency, the media, mall and department store marketing teams where TWG Tea is a tenant, marketing partners, and any other service providers (event organizers, social media vendors, etc.).

Responsibilities：
Marketing, communications and public relations

1. Responsible for creating, implementing and measuring the success of:
? a comprehensive local marketing, communications and public relations program that will enhance TWG Tea’s image and position within the marketplace and the general public;
? coordinating with local PR agency and TWG Tea Shanghai office for all local marketing and public relations activities and materials including publications, media relations, advertising and so forth.

2. Ensure consistent articulation of TWG Tea’s desired luxury image and positioning locally.

3. Responsible for corresponding with TWG Tea Shanghai office to obtain editorial direction, design and production of all TWG Tea materials.

4. Coordinate media interest and ensure regular contact with target media and appropriate response to media requests in collaboration with the assigned PR agency.

5. Act as TWG Tea’s representative with the media.

6. Coordinate the appearance of all TWG Tea’s advertising, print and electronic materials such as letterhead, use of logo, brochures, etc.

7. Regularly monitor trends and inform TWG Tea headquarters of developments in luxury, retail and F&B industries.

8. Lead projects as assigned, such as cause-related marketing and special events.

9. Effectively manage any crises in collaboration with local PR agency and TWG Tea headquarters.

10. Advise on social media strategies and manage local accounts in accordance with TWG Tea brand guidelines.

Planning and budgeting
1. Responsible for ensuring that PR agency achieves targets, goals and objectives.

2. Develop annual plan and budget for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.

Qualifications Required:

? Minimum of 5 years’ experience in marketing, communications or public relations with demonstrated success, preferably in the luxury retail sector.
? Bachelor’s degree in journalism, marketing, public relations preferred. Graduate degree in a related field is desirable.
? Past experience working in a PR agency or luxury brand PR department is preferred.
? Applicants must be fluent in written and spoken Chinese & English.

Other:
? Demonstrated skills, knowledge and experience in the design and execution of luxury marketing, communications and public relations activities.
? Strong creative, strategic, analytical, organizational and personal skills.
? Demonstrated successful experience writing press releases, making presentations and negotiating with media.
? Computer literacy in word processing, data base management and page layout.
? Commitment to working in cross-functional teams.
? Strong oral and written communication skills.
? Ability to manage multiple projects at a time.
? Out-of-town, overnight travel might be required from time to time (less than 10%). 举报 分享

TWG Tea was established in Singapore in celebration of the island’s great history as a trading post for teas, spices and fine epicurean products. TWG Tea, is a luxury concept that incorporates an international distribution network to professionals,unique and original retail outlets and exquisite tea rooms. A veritable tea institution, TWG Tea is passionate about sharing their expertise and has become a point of reference for tea lovers thirsty for knowledge.

TWG Tea tasters travel thousands of miles across the globe every year, sampling hundreds of teas in search of the most desirable harvests direct from source gardens. Offering over 800 single estate fine harvest teas and exclusive blends, as well as tea patisseries and other tea infused delicacies, TWG Tea is internationally recognized as a veritable innovator with the creation every season of new varieties of tea in collaboration with the world’s most renowned states.

The TWG Tea team shapes the aesthetic image underpinning all the brand’s products, constantly updating the notion of TWG Tea even as they respect the Asian and European traditions of elegance and beauty on which it is based, now spiced with a touch of sensuality and originality.


关于 TWG Tea品牌概念
TWG Tea始于新加坡，为国际奢华茶叶品牌。旨于颂扬新加坡自1837年起开拓优良茶品、香草及奢华精品贸易的伟大历史。TWG Tea以奢华的概念、国际化配销网络，经营专业、独创的零售店铺及精致茶馆。
作为茶叶专家，TWG Tea热衷于分享茶叶的专业，已然成为各茶叶爱好者追求知识的重要机构。
TWG Tea的制茶师每年旅行数千英里，直接向最源头的茶庄取样，以寻访出令人渴望的收成。TWG Tea拥有的茗茶系列，茶单上收录多达八百多种茗茶。各茶叶从不同优质茶园直接收割回来，再经由手工独特配制成调配茶。与世界知名的茶庄每季共同开发出众多种类的新茶创作，TWG Tea已被公认为国际茶叶创新品牌。
TWG Tea尊重亚洲的茶学优雅及欧洲传统美学，以当代感官美学与原创性妆点。将品牌的产品以美学型塑，持续更新TWG Tea概念。

主要商品／服务项目
TWG Tea is the finest international luxury tea brand.
TWG Tea为国际奢华茶叶品牌
With the largest tea list in the world, TWG Tea offers over 800 different single-estate, fine harvests and exclusive blends.
拥有的茗茶系列，茶单上收录多达八百多种茗茶。
TWG Teas offers a collection of teas from all 45 tea producing regions around the world.
TWG Tea 茶品产自于全世界四十五个产茶地区
Established at the epicenter of the world's tea producing region, TWG Tea tasters can assiduously ensure that their selection is always of the very highest quality and control the quality and freshness of the harvests.
总部设立于世界产茶地区的中心，以控制采收的质量及新鲜度来确保产品质量。
A veritable tea institution, TWG Tea is passionate about sharing its expertise and has become a point of reference for tea lovers thirsty for knowledge.
作为一个茶叶专家，TWG Tea热衷于分享茶叶的专业，已然成为各茶叶爱好者追求知识的重要机构。
TWG Tea has opened 20 opulent Tea Salons and Boutiques in the most luxurious locations in Singapore and abroad (Asia, Middle East, Europe and America)
TWG Tea已于新加坡及海外(亚洲、中东、欧洲及美洲) 开立了超过二十间品茗沙龙及专门店。
TWG Tea offers tea infused patisseries and other tea infused sweet and savory dishes.
提供以茶入馔的餐点及甜品。

公司门店：广州天河区太古汇2楼TWG Tea
广州公司总部：广州海珠区江南大道中110号之18四楼

广州公司总部上班时间：09：00-18：00午休1小时
广州公司总部休息时间：周末双休