广州招聘

职位描述：
Working relationship:
? Key interface (internal): Global SPM, Category/Merchandising, Brand Comms, Digital, PR, Finance, Regions
? Key interface (external): CFA, SGAS, local football clubs/FAs, coaches and players, sports agents

Key Responsibilities:
? Strategically leveraging all of football assets to build business in a seamless & teamwork manner with Brand Comm., Merchandising, Retail Marketing & Regional teams
? Maximizing support & resources from Global Football Sports Marketing to drive sales & brand equity growth via activating Global A clubs & top 5 players aggressively
? Strengthening the partnerships with CFA, local clubs/FAs & athletes/coaches to a) make company the preferred brand by football athletes, & b) scout & sign the next Chinese star player(s) who will play in top European leagues
? Innovating grassroots platforms to build the brand as the most authentic yet cool brand among target groups

Accountabilities:
Planning
? Develop & execute sports marketing strategy for football:
？ Global assets leverage & activation
？ Grassroots & events
？ CFA & other local stakeholders’ management
? Work with Brand Comm., Merchandising & Regional teams to develop annual football business plan to build sales & brand equity growth
? Manage direct reports to develop product and service plan that provides best services to assets
Management
? Work with other teams & manage direct reports to deploy annual football business plans to achieve annual targets
? Develop & report evaluation of business plans to strive for continuous improvement
? Responsible for the overall management of the CFA & other local FAs
? Manage other local football stakeholders (clubs, coaches, agents, consultants & athletes) to build scouting, brand presence & other activation supports
? Build reputation in the sports industry as the brand that provides the best products & services
? Manage direct reports & agencies to deploy football grassroots programs that build brand preference & loyalty among key target groups, esp. the next generation youths
Financial
? Manage sports marketing budget effectively to execute sports marketing strategy
? Drive maximum ROI & efficiency
? Track investment progress & provide timely forecast to Sports Marketing Director & Finance
? Manage self & team T&E within given budget
Systems and Processes
? Negotiate and execute contracts, strategic alliances, events, product procurement, delivery, service to business partners & assets
? Lead team member to manage product order & inventory effectively to ensure compliance & efficiency
? Ensure the management of & services to our assets is best-in-class in the industry, including on-time delivery of our products, product satisfaction/training & partnership building
People Management
? Develop team structure & capability that helps achieve business objectives
? Grow direct report to develop bench for organization growth & development
? Set, manage & evaluate performance of direct report annually to build business & people together. Ensure the company’s HR & performance management processes are followed, including goal setting, role &responsibility clarification, competency development, performance review & feedback
? Actively promote & walk the talk of company “6-Principles”
Training
? Deploy company & external training program to enhance direct reports’ motivation & capability
Others
? As assigned

Group competencies:
? Manage Business (Processes and Projects)
? Manage and Develop People
? Strategic Thinking
? Result Orientation
? Influencing Others
? Planning and organizing

Other competencies / requirement:
? A passion for and an understanding of football, alongside with the desire to translate the passion into building the business
? Knowledge of brand management & sports assets activation
? Excellent in communication & negotiation skills
? Innovative: Seek out, propose and develop new ways of doing things better
? Ability to multi-tasking and attention to detail
? Strong team player
? Stress-resistant
? Integrity: ZERO TOLERANCE of disciplinary or integrity issue

KPI:
? Achievement of annual performance objectives
? Scout & sign the next Chinese star(s) playing in top European leagues
? Drive & innovate activation of global football resources to build business
? Innovate football grassroots to deepen relationship with key targets & widen coverage

Professional background / Experience:
? Strong knowledge and connection in sports marketing industry in China, esp. in football
? Above 10 years working experience with at least 5-year experience in sports marketing

Education:
? Bachelor's Degree in marketing or business management

IT skills:
? PowerPoint -excellent
? Outlook – basic
? Word – advanced
? Excel – advanced

Language skills:
? Fluent in English and Mandarin(written and spoken)
? Mandarin as native language is a must 举报 分享

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