大连招聘

PUEPOSE:
The big task for IKEA FAMILY is to recruit, retain and develop existing customers so that we drive business growth in a cost efficient way. So IKEA FAMILY is the great local tool for the store to generate quality visitation and sell more of the total IKEA range. The store FAMILY mgr will maximize contribution of this local tool to support the store to achieve its goals. This person will also contribute to national FAMILY strategy and investment plan to secure best ROI.

MANDATE:
Store FAMILY mgr is a crucial member in LM function. To recruit, retain and develop the existing customers in the market. To influence the store SSG and commercial group, collaboration, generate buy-in to maximize the contribution of FAMILY in the market. To strengthen FAMILY internal communication among co-workers and across the store.

MAIN RESPONSIBILITIES:
1.Recruit members and identify members
· Duty One: Convert as many visitors as possible to be members by communicating member benefits in the FAMILY shop and around the store on each store touch point and engage the whole store to maximize recruitment
· Duty Two: collaborate with commercial team to identify right FAMILY offers to recruit and identify more members

2.Build rich knowledge about members
· Duty One: Constantly gain customer insight through MDB (marketing database), member panel and other integrated research resources
· Duty Two: React on analysis result and share to the store and mgt team

3.Deliver relevant communication to activate members and drive traffic
· Duty One: Based on customer insight from database and store commercial calendar to formulate local FAMILY communication plan, develop segmentations to increase relevancy.
· Duty Two: Secure quality execution.

4.Measurement and tracking
· Duty One: Continuously improve and optimize campaign planning by implementing measurement and tracking tools.
· Duty Two: Follow up on ROI for all campaigns and share the learning to the store

5.Budget planning and controlling
· Duty One: Forecast FAMILY communication budget and have the sense of integration of PR, web and research to maximize use of LM budge
· Duty Two: Safeguard the central investment in local market (LIVE distribution, etc)

6.Internal communication and influence
· Duty One: Influence the store management group, create collaboration, generate buy-in to maximize the contribution of FAMILY to support IKEA positioning and growth in the market.
· Duty Two: Strengthen internal communication among co-workers to increase understanding of IKEA FAMILY and profile FAMILY as the great local tool to support IKEA positioning and growth.

CAPABILITY:
Able to think strategically and formulate local action plan.
Able to influence people, create collaboration, generate buy-in
Able to form strong working relationships with all levels of management in the store.
Have highly effective and creative written and verbal communication skills.
Secure good brand identify in communicating with members.
Able to analyse from MDB and formulate the conclusion.
Fluent oral speaking and written in English.

我们将在9月8日、22下午1:30~5:30在商场二层出口处，进行现场咨询、招聘。

宜家介绍
宜家家居(IKEA)于1943年由其创始人英格瓦·坎普拉德先生(Ingvar Kamprad)在瑞典创立。目前已发展成为全球大家具及家居用品零售商。
宜家在欧洲，美洲以及亚太地区的40多个国家中有超过300多家门店。在宜家眼里，中国是全球具潜力的零售市场。在过去的15年里，宜家已经在上海，北京、广州、成都、深圳、南京、大连、沈阳、天津、无锡、宁波、重庆、武汉、杭州、西安、苏州先后设立了 20家零售商场。

宜家一贯以“为大众创造更美好的日常生活，提供种类繁多、美观实用，老百姓买得起的家居用品”为自己的经营理念。
我们的人才理念：我们为那些脚踏实地而诚恳忠实的人提供发展的机会，既是在专业素质方面，同时也是在他们的个人品质方面，以此，我们将矢志不渝第创造更美好的生活，为我们的顾客，也为我们自己。

优秀的企业文化和充分开放的职业发展平台成为宜家吸引和挽留员工的最大亮点。也许宜家不适合每一个人，但或许正是你梦想的地方！