重庆招聘

职位描述：
JOB DESCRIPTION:

This position will report to Chief Marketing Officer of Sarment Group.

The job will entail the following responsibilities but not limited to:

To conceptualize, plan, manage & execute Event Plan with clearly defined objectives/goals, strategies to be put in place, the corresponding KPIs defined and the budget assessed in order to maximize marketing ROIs
To be the Brand custodian for ensuring brand governance and protecting brand equity for Sarment
To lead the team with priorities in developing brand/membership awareness in the digital space & the use of new media in cohesion with an effective engagement plan that will enhance brand/membership visibility across various channels
To develop a trade engagement plan that assists the sales team with driving sales and securing privileges for the membership
To lead Sarment Prive – our “By Invitation” membership
To be responsible for overall communications execution for media, trade & consumers
To lead events management for winemaker visits, corporate partnerships & Sarment events
To work closely with design & sales team in managing trade tools development, forecast, needs analysis & assessing marketing effectiveness of all tools/trade marketing material
To explore corporate events opportunities and follow up the event management and results
To liaise with Membership Team to assist with the management of:
- workshops, wine dinners, private dinners, including coordinating with wine team and communication team, and monitor event KPIs；
- Identify new leads and analyse data to identify trends, provide profiling, data mining, devise guidelines for loyalty and acquisition programmes, consumer trends to evaluate service offer including wine purchases analysis, e-commerce customer behaviour analysis, & any ad-hoc marketing projects as defined by the CMO
 - Assist the CMO with key marketing initiatives for region.

Skills & Qualifications

 Business/Management/Marketing degree preferred
 6 years brand management experience in F&B, luxury & lifestyle, or wines & spirits industries
 Strong marketing, event management, sales, and CRM knowledge
 Good analytical skills and understanding of business and financial concepts
 Goal-oriented & a team player with excellent interpersonal/communication skills
 Outgoing personality, passionate, pro-active and self-motivated
 Excellent written and spoken English, Chinese an advantage 举报 分享

To gain more understanding & context, please see:
欲知更多Sarment集团的信息，请访问集团官方网站：
www.sarment.com

Sarment is Asia's fastest growing luxury wine and spirits business providing “art de la table” products and services to both private individuals and corporate enterprises active in the luxury community.
Sarment集团是亚洲发展最迅速的奢侈葡萄酒和烈酒品牌，活跃于为奢侈群体中，为私人和企业组织提供“艺术餐桌（art de la table）” 的产品和服务。

Operating a team of extensively networked Michelin-star Sommeliers and Spirits Evangelists, Sarment’s seven offices in Asia and Europe deliver curated products and services that leverage a deep cultural understanding of local nuances seamlessly across six countries internationally.
Sarment集团在亚洲和欧洲设有七个办公室，团队由米其林级的品酒师和烈酒侍酒师组成的团队所运营，在各地均对当地深度文化悉心研究，从而为受众提供相应产品与服务。