重庆招聘

In the role as Country Integrated Media Manager, you are responsible for leading the Integrated Media team, defining strategy and budget for utilization of each media channel to maximize marketing ROI.

You will:

Act as a member of the Marketing Management team and proactively contribute the marketing plan and output in order to deliver to the common objectives and goals

Be responsible for leading the Integrated Media team and driving the totality of the IKEA offering to the market through all paid media

In collaboration with the Communication team, manage the strategy, planning, execution and optimizing the use of owned, earned and paid media channels to maximize commercial impact, drive business results and improve cost efficiency of results

Be responsible for strategy, planning, execution and optimizing all use of owned, earned and paid media channels to maximize commercial impact, drive business results and improve cost efficiency of results 

Be responsible for managing local media agency relationships to meet Country Marketing needs and improve ROI of Marketing

Be responsible for securing metrics to understand media performance, and identify needs and gaps (in cooperation with Insights team) to meet business and marketing objectives

Be responsible for securing good media governance and accountability by leading the work with media agencies and key media and platform vendors

Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact 

Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals 

Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA 

Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar)

About IKEA We are a values-driven company with a passion for life at home. Every product we create is our idea for making home a better place. At the IKEA Group, we have 366 IKEA stores in 47 countries.
About GBO & Regional Hub Asia Global Business Operation (“GBO”) is an integrated partner with Countries and Group Functions in Finance, P&C, Procurement and Digital to transform, operate and continuously improve our ways of working; GBO Regional Hub Asia locates in Shanghai, providing finance and HR services to Ingka Asia countries, some finance services cover the region of North America and Europe. We deliver, expand and improve our services to ensure operational target realization and Service Level Agreement (SLA) fulfilment with a continuous improvement mindset.