重庆招聘

In the role as Country Integrated Media Leader, you are responsible for executing multichannel integrated media strategy, maximising marketing ROI. You are also responsible for identifying audiences and media solutions/local content needs to provide effective and efficient country marketing plans.

You will:

? Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals

? Be responsible for development and implementation of Integrated Media plan across paid, earned and owned media, on and offline, and providing sufficient content needs to local media agencies to ensure locally adapted marketing

? Be responsible for budget management, finalizing and negotiating all paid advertising contract terms such as rates, placement, frequency etc. to maximize return on investment, and ensuring cost transparency be leading a comprehensive contracting and invoicing process

? Support Marketing Performance Leader with Media Performance analysis, including media auditing, cost-efficiency analysis, monitoring and reporting on cost-benefit ratio

? Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact 

? Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals 

? Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA

? Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar) 

About IKEA We are a values-driven company with a passion for life at home. Every product we create is our idea for making home a better place. At the IKEA Group, we have 366 IKEA stores in 47 countries.
About GBO & Regional Hub Asia Global Business Operation (“GBO”) is an integrated partner with Countries and Group Functions in Finance, P&C, Procurement and Digital to transform, operate and continuously improve our ways of working; GBO Regional Hub Asia locates in Shanghai, providing finance and HR services to Ingka Asia countries, some finance services cover the region of North America and Europe. We deliver, expand and improve our services to ensure operational target realization and Service Level Agreement (SLA) fulfilment with a continuous improvement mindset.