重庆招聘

In the role as Country Marketing Communications Manager Cluster, you are responsible for leading and coaching the Marketing Communication Team to deliver creative marketing communication strategy and solutions that deliver business results aligned with brand identity and positioning as well as for leading marketing communications activities in hub, defining the concept and securing consistency.
You will:
? Act as a member of the Marketing Management team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
? Plan and coordinate the ‘attract’ communication needs for markets served by hub
? Define ‘attract’ concept with support of associated hub markets
? Secure the red thread of all Marketing Communication consistently across channels in the hub and the local market
? Be responsible for leading the Marketing Communications Team and driving the totality of the Marketing Communications content to attract and activate customers and consumers, across all channels
? Be responsible for marketing communication strategy, planning, creating, and coordinating the brand and commercial communication content part of the Business Plan
? Lead the integrated process for marketing communication development by proactively working with Communications team and Digital team, to secure one voice in the market, and maximize the business and consumer impact
? Be responsible for managing country communication agency relationships to meet country Marketing needs and improve impact of Marketing
? Be responsible for understanding the performance of content and relevant metrics in cooperation with Insights
? Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
? Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
? Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
? Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar)

About IKEA We are a values-driven company with a passion for life at home. Every product we create is our idea for making home a better place. At the IKEA Group, we have 366 IKEA stores in 47 countries.
About GBO & Regional Hub Asia Global Business Operation (“GBO”) is an integrated partner with Countries and Group Functions in Finance, P&C, Procurement and Digital to transform, operate and continuously improve our ways of working; GBO Regional Hub Asia locates in Shanghai, providing finance and HR services to Ingka Asia countries, some finance services cover the region of North America and Europe. We deliver, expand and improve our services to ensure operational target realization and Service Level Agreement (SLA) fulfilment with a continuous improvement mindset.