重庆招聘

Duties and Responsibilities:

• Work with product portfolio team and deliver and contribute in brand development initiatives to influence consumers by digital activations to increase Restylane brand awareness

• Manage digital agencies to develop following yearly communication plan:

1. Plan, execute, and measure experiments and conversion tests

2. Manage and improve online content

3. WeChat retention program

4. WeChat new members recruitment program

5. WeChat membership program

6. Seasonal campaign to drive consumer demand through various digital channels

7. Digital communication plan ( incl 3rd/co-branding/KOL plan)

8. Instrument conversion points and optimize user funnels

9. Monitor competition and provide ideas to stand out

• Supervise digital agencies to ensure agency deliver quality work ahead of project deadline:

1. Prepare brief to agency for each initiative

2. Design, build and maintain our media presence

3. Develop KPI for agency deliverables

4. Plan project timeline

5. Manage project quotation to ensure cost is in line with given budget

• Accountable for consumer research and understand consumer journey such as:

1. What is the trigger for consultation

2. What is the trigger for treatment

3. How is the treatment interval

4. How many syringes per treatment

   Identify trends and insights, and optimize spend and performance based on the insights

• Works in partnership with social media / digital partners to ensure brand communication contributes to positively enhancing consumer engagement into the brand

• Establish KPIs and Track / monitors the performance (ROI) and health of these assets to improve them further

In charge of Restylane call center, provides product knowledge training to vendors, evaluate ROI of vendors and update FAQ at quarterly basis

Requirement:

Education/Training:

• Bachelor degree above , major in marketing , communication , business management , and journalism ？

Work Experience:

• Above five years’ experience in retail , consumer and pharmaceutical industry; rich experience in digital marketing

关于高德美, 一家皮肤科制药公司
皮肤是人体内独一无二的系统，所以皮肤病学要求专业的知识和专有的技术.高德美公司成立的初衷就是要创立一家专注于皮肤病学的制药公司.
在过去三十多年里，我们所有的资源和力量都朝向同一个方向：为粉刺、红斑粉刺、牛皮癣以及其他类固醇反应性皮肤病、甲真菌病（真菌指甲传染）、色素失调、皮肤癌的病人及医师提供创新性皮肤病学医疗解决方案，并针对皮肤衰老提供皮肤美化和纠正解决方案。我们治疗的各种皮肤状况其实是病人每天日常生活的强烈的心理和社会影响的投射所以在治疗这些疾病的时候，我们帮助病人维护，恢复和维持健康的肌肤状态，并改善他们的生活质量。
今天，高德美已经成为致力于为全世界提供创新性医疗解决方案、满足人们在人生不同阶段的需求并服务于全球医疗从业者的皮肤病学专业公司。公司拥有三十三家全资子公司，销售网络遍布全球，员工超过五千人，产品畅销七十多个国家。
我们每年投资的19%用于发现和研发全新的皮肤病学解决方案、产品和创新科技。高德美是世界上领先的皮肤病学研发企业之一。五家***研发中心，五座制造工厂，用于打造各种创意医疗解决方案，满足最高等级的安全性和有效性。