BTL Project Manager - Product Launch, Pilot Dealer(职位编号：69)
观致汽车有限公司
- 公司性质：合资(欧美)
- 公司行业：汽车
职位信息
- 发布日期：2013-01-09
- 工作地点：上海
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 职位类别：市场/营销
职位描述
- BTL event (new product launch, pilot dealer etc) management keenly aligning across various departments (sales, PR, digital)
- Effectively and creatively carry out distinctive BTL events aligned with overall marketing strategy
- Effectively manage event budget and manage event agency, ensuring event effectiveness
Scope of Responsibilities/Expectation
1. Plan and schedule key major BTL events setting event KPIs, aligned with overall marketing goal
2. As project owner, effectively manage BTL event coordinating across all departments
3. Effectively integrate PR and digital into BTL event activity
4. Lead event, PR and Digital agency to create maximum outcome
Specific Knowledge/Skills
1. Over 5 years of experience in experiential marketing or BTL event execution ; event agency experience is preferred
2. Min. 2 years of mid-management experience preferred
3. Experiential marketing concept planning and execution experience
4. Automotive industry experience preferred
5. Sense of creative
6. Strong coordination and organizational skills
7. Excellent communication and interpersonal skills
8. Highly motivated self-starter, focused and well-coordinated at work
9. Good command of English skills; both written and spoken
- Effectively and creatively carry out distinctive BTL events aligned with overall marketing strategy
- Effectively manage event budget and manage event agency, ensuring event effectiveness
Scope of Responsibilities/Expectation
1. Plan and schedule key major BTL events setting event KPIs, aligned with overall marketing goal
2. As project owner, effectively manage BTL event coordinating across all departments
3. Effectively integrate PR and digital into BTL event activity
4. Lead event, PR and Digital agency to create maximum outcome
Specific Knowledge/Skills
1. Over 5 years of experience in experiential marketing or BTL event execution ; event agency experience is preferred
2. Min. 2 years of mid-management experience preferred
3. Experiential marketing concept planning and execution experience
4. Automotive industry experience preferred
5. Sense of creative
6. Strong coordination and organizational skills
7. Excellent communication and interpersonal skills
8. Highly motivated self-starter, focused and well-coordinated at work
9. Good command of English skills; both written and spoken
公司介绍
观致汽车有限公司诚聘
联系方式
- 公司地址：地址：span申贵路669号虹桥绿谷E座