北京招聘

Job Description:

The Campaigns Marketing
Manager reports directly to the Sr. Manager, Buyer Marketing and is
responsible for developing, executing and measuring integrated marketing
campaigns that drive buyer demand and pipeline growth for multiple regions.
This role will lead the strategic development of campaigns to meet revenue and
business objectives. As the Campaigns Marketing Manager, you collaborate with
key stakeholders, Product Marketing, Industry Marketing, Sales and channel
partners as well as vendors. The goal of the position is to identify, nurture
and qualify prospects through the demand generation funnel.

Responsibilities:

·
Develop B2B integrated campaign/promotion
plans including objectives, target audience, strategy, tactics, metrics,
timelines and budgets working with regional field marketing teams to localize
appropriate campaign elements and to ensure campaign plans are executed.

·
Provide leadership in campaign prioritization
based on business requirements. Be able to manage multiple campaign deployment
simultaneously.

·
Define required program success definitions
prior to execution (Impressions, MQLs, SQLs)

·
Project manage all elements of each campaign
including :

-Detailed action items

-Content collection and
tuning

-Timeline development and
adherence

-Asset usage and creation
(as needed)

·
Develop campaign key messaging in
collaboration with product marketing and product management

·
Manage the development and acquisition of
targeted assets including reports, whitepapers as well as interactive tools
such as webinars

·
Work with Marketing teams to deploy multiple
campaign elements including landing pages, campaign flow, tracking metrics and
reporting results.

·
Analyze Return on Investment and the
effectiveness of marketing campaigns.

·
Leverage market analysis, best
practices, metrics, emerging trends, and lessons learned from previous projects
to deliver campaign and process improvement

Requirements:

·
Native English speakers only

·
Mandarin Chinese ability an advantage

·
Bachelors Degree, ideally in marketing
discipline

·
Minimum 5 years of directly relevant
experience planning, leading and executing marketing campaigns within the B2B
e-Commerce industry

·
Able to clearly articulate and deliver on
program goals, strategy and execution elements ·

·
Comfortable and experienced with campaign
execution

敦煌网 (www.DHgate.com) 是第一家整合在线交易和供应链服务的B2B电子商务网站，是协助中国广大的中小供应商、向海外庞大的中小采购商直接供货的新生代网上批发交易平台。我们致力于打造一个完整的在线供应链体系，直接打通中国上游中小制造企业和贸易商同国外无数中小采购商之间的贸易联系。

公司网址：www.DHgate.com

Address:6F Dimeng Commercial Building No.3-2, Hua Yuan Road, Haidian District, Beijing, China 100083

公司地址：海淀区花园路3-2号迪蒙大厦6层
乘坐851、849、653、22、38、331、等公交车均可到达，公交车站是牡丹园西或乘坐地铁十号线到牡丹园下车