北京招聘

Job Description:
The Content Manager reports directly to the Senior Buyer Marketing Manager and will strategically manage the identification, acquisition and development of online content and copy for a leading B2B e-Commerce website. All content is custom created in-house. The ideal candidate will execute content plans and strategies that align with the company needs, budget and development calendar.

Responsibilities:
1,Lead a team of expat creatives to optimize current and new site content
2,Craft compelling content plans, strategies and editorial calendars, based on key digital insights/metrics reports, for online seasonal, evergreen and third-party brand experiences. Must align with company objectives
3,Develop actionable copy for seasonals and brand experiences
4, Help determine, develop and establish the message/voice for all content
5,Experienced in creating Newsletters for both internal and external clients
6,Website and other marketing content design, including copywriting/proofreading
7,Understand how integration of blogs, expert content, subject matter experts, video and other content forms affect the outcome of a particular digital execution versus another approach and be able to defend recommendations with solid insights
8,Recommend innovative content solutions that are scalable, on-budget, on-deadline and result in press-worthy digital experiences
9,Interface with internal clients to explain content offerings, pitch complex content-development work and communicate best practices
10,Remain ahead of the content curve, exploring new types of digital, interactive and social content
11, Routinely track, audit and monitor online content in systematic fashion, reporting successes and opportunities
12,Train, manage and mentor existing content strategists, editors and copywriters
13,Discover ways to effectively drive traffic to content and brand experiences, and identify ways to reverse negative traffic trends in our buyer review/feedback systems
14,Review analysis of site performance using data and recommend changes or best practices based on analysis
Requirements:
1,Native English Speakers only
2,Mandarin Chinese ability an advantage
3,Skilled use of software such as, Adobe Photoshop, Illustrator, Flash, Dreamweaver highly desired
4,A Bachelor's degree, with specific training in creatives, copywriting, journalism, etc.)
5,Minimum of 5 years' execution and management experience with a focus on content strategy, editorial management, and/or creative management
6,Ability to work and thrive in a fast-paced environment and consistently meet deadlines
7,Experience with online copywriting and idea strategy in digital media
8,Top-notch written and verbal communicator
9,Ability to efficiently work with all levels of co-workers, teams and satellite offices
10,Thorough knowledge of AP style and grammar
11,Cross-functional perspective of marketing campaigns and strategies
Company Background
The company is a leading online business-to-business (B2B) trade solution provider offering one-stop online business platform where overseas buyers can purchase directly from China. The company provides buyers with an efficient and manageable procurement process covering every phase of the international supply chain and streamlining trade channels.

敦煌网 (www.DHgate.com) 是第一家整合在线交易和供应链服务的B2B电子商务网站，是协助中国广大的中小供应商、向海外庞大的中小采购商直接供货的新生代网上批发交易平台。我们致力于打造一个完整的在线供应链体系，直接打通中国上游中小制造企业和贸易商同国外无数中小采购商之间的贸易联系。

公司网址：www.DHgate.com

Address:6F Dimeng Commercial Building No.3-2, Hua Yuan Road, Haidian District, Beijing, China 100083

公司地址：海淀区花园路3-2号迪蒙大厦6层
乘坐851、849、653、22、38、331、等公交车均可到达，公交车站是牡丹园西或乘坐地铁十号线到牡丹园下车