北京 [切换城市] 北京招聘北京广告招聘北京广告客户总监/副总监招聘

Account Director

百益通市场顾问(上海)有限公司

  • 公司规模:少于50人
  • 公司性质:外资(欧美)
  • 公司行业:广告

职位信息

  • 发布日期:2015-04-08
  • 工作地点:北京
  • 招聘人数:1
  • 语言要求:英语精通
  • 职位月薪:面议
  • 职位类别:广告客户总监/副总监  

职位描述

Job title (1): Account Director (or Senior AD)

Reporting to: Greater China Managing Director, Business Director

Key Working Relationships: Creative Teams (global, regional and local)
Local Media Partners


Job Summary:
The Account Director is responsible for maintaining strong client relationships and for the output of excellent brand communications and creative strategies.

The Account Director must use his/her experience of the discipline to drive constant improvement. The job scope covers: client service, development of customer insights, development of brand communication strategies, supervision of campaign executions, management of overall account financials, etc.


Main responsibilities:

Client Service
· Senior client contact for Marketing Director, Brand Managers, Product Managers
· Responsible for ensuring Client satisfaction and handling strategic issues or problem resolution of brand communication issues
· Develop a comprehensive understanding of the marketplace and our Client’s business including various media and distribution channels
· Pro-active strategic proposals for customer management business opportunities
· Be accountable for the security of our Client’s business
· Contribute and if appropriate lead new business pitching opportunities
· Work with Doremus global team on global / local projects

Project Supervision
· Drive profitable client relationships
· Effectively manage and interpret Client feedback
· Prepare project creative briefings
· Ensure that campaign/project runs forward smoothly
· Be first stop for resolving problems
· Project implementation:
· Take responsibility for overall project management
· Identify specific tasks and delegate s appropriate to specialists or project team
· Manage people, finances and external resources
· Monitor progress against plan, pre-empt and if necessary resolve shortfalls

· Identify and manage risk within acceptable limits involving your superior as appropriate

Measurement
· Supervise and assist client on integration of all campaign metrics eg. Brand Tracking
· Obtain campaign improvement insights based on research results findings

Creative
· Ensure creative teams’ motivation and working processes. Ensure linkage with other disciplines for joint briefs
· Develop project briefings (both written & actual briefing) & ensure client approval
· Provide creative judgement
· Ensure superb, impactful and innovative creative development - in line with client’s requirements and brand print

Personnel and People Management
· Work with superior to project future account team personnel requirements and overcome any existing issues.
· Manage the workload, working with other Doremus colleagues to optimise efficiency and spread the load as necessary, providing feedback to your BD/GAD on planning and any issues.
· Ensure any new staff under your responsibility undergoes a formal induction programme which covers the Client’s business, Agency procedures and any specific areas where they may need additional information/introduction.

Communication/Presentation
· Maintain a consistently high standard of presentation and documentation by all team members.
· Always endeavour to practice a major presentation with all participants prior to the event.
· Take ownership of quality of creative response in conjunction with Creative Director.

Financial Management
· Ensure Production Estimates are adhered to or any need for amendments to Production estimate are discussed and agreed with the Client as early as possible during a project.
· Provide monthly feedback summary on Client billings including providing input to Billings Summary.
· Take responsibility for any Aged Debts and ensure Purchase Orders are raised for suppliers.
· Demonstrate awareness of need to achieve monthly/quarterly targets and understanding of management of finances and Client budgets at year end.
· Ensure adherence to the client contract agreements where appropriate for all man hours’ fees and third party costs.

Basic Requirements
· Previous 4As agency experience (5+ years) in account servicing
· University/college graduate
· Excellent Project Management skills
· Fluency in both English and Mandarin is must
· Strong communication skills (written and oral)
· Good Presentation Skills and time Management
· Strong in account & team leadership and strategy
· Experience in B2B category and high tech accounts is preferred

公司介绍

Doremus是全球性的广告传播集团宏盟集团(Omnicom Group Inc.)旗下的一家策划咨询广告公司,专长在B2B业务,并同时兼顾B2C业务发展,在上海、北京、中国香港、新加坡、纽约、旧金山、伦敦和法兰克福均设有办公地点。曾连续五年被《BtoB》杂志评为“Top Agency”。Doremus专注于商务传播,致力于帮助企业根据他们的商业目标制定相应的传播策略。基于对客户所在行业、服务受众的研究,提出有效的商业解决方案。

专长:B2B广告及市场业务、媒体策划及媒体购买、创意解决方案及创意设计、品牌建设及管理、商务调研及分析、营销拓展及用户需求挖掘、数字及社交媒体推广、互联网及移动端应用、视频广告

 

联系方式

  • 公司地址:上班地址:中国北京朝阳区广顺南大街8号院利星行中心A座E区