北京招聘

Job Title: Retail Marketing Executive

Job description:
Responsible for supporting the development of and flawlessly executing against an annual retail marketing calendar for all full-line and outlet stores in China. The incumbent must have the ability to contribute strategically and build and maintain strong cross-functional working relationships and adapt to the ever-changing processes and schedules that the retail business requires.
Partner with senior management to develop annual retail marketing plans in support of new and existing products that drive traffic, conversion, ADS and brand goals.
Window display of all retail stores
Well known of products if necessary
Assist in the development of the overarching strategy for stores with timelines to achieve goals.
Develop and execute marketing strategy and initiatives for new store openings, including promotional events and activities.
Own and publish monthly marketing/promotional calendars (including special offers, sweepstakes, sales associate contests, in-store events).
Collaborate with cross-functional teams, including Planning and Allocation, Creative, Merchandise Manager, Retail Operations, CRM, Ecommerce, PR, Legal, and Channel Merchandising to ensure that planned marketing initiatives are thoroughly supported.
Present marketing plans at key milestones to internal and field teams.
Flawlessly execute all plan tactics and ensure consistent delivery of message across all channels including social, email, in-store and in-mall/outlet center.
Work closely with Retail Operations to proactively assess retail performance issues and develop retail marketing solutions to address.
Forecast, track and analyze promotional programs, report results and make recommendations for adjustments when necessary to achieve goals.
Effectively present and communicate projects status, key decisions and next steps to key stakeholders.
Lead briefing sessions with the creative and visual merchandising teams; evaluate creative concepts and provide approvals, ensuring the final in-store creative product delivers on key objectives.
Partner with ecommerce team to effectively drive traffic through email and other online platforms.
Partner with CRM to leverage the power of the Membership Rewards program in the retail channel.
Direct Marketing Specialist’s efforts related to all mall marketing opportunities to drive traffic and increase sales.
Stay abreast of and monitor competitor marketing campaigns and initiatives.
Partner with Retail Operations to manage and track the retail marketing A&P budget/deliver marketing programs on budget.
This position requires additional travel (approximately 5-10%), when needed
Desired Skills and Experience:
Bachelor’s Degree and at least 3-5 years' experience in the retail specialty sector, with a demonstrated ability to define opportunities and drive sales.
Experience in the beauty or lifestyle sector
Knowledge of a wide range of marketing and advertising techniques and concept
Excellent communication and presentation skills
Creative and innovative thinker
Work well in a team and with a wide range of people
Organised and methodical
Proactive, responsible, self-starter
Able to motivate and inspire a team
Proficient in Microsoft Office Programs, including Word, Excel, Outlook and PowerPoint.

BackJoy品牌自2013年1月正式进入中国市场，上海市场目前已开设港汇恒隆广场、中山公园龙之梦购物中心等商业中心，后续将会加快开店步伐，稳步推进店铺开设。同时，亦会在今年内开拓北京、深圳、广州等市场。

“贝乐宜”源自一个儿子为缓解父亲的背痛并让他重新充分享受生活的激情。1984年，Preston Willingham与他的父亲Jim开始了从佛罗里达州向北卡罗来纳州的路上之旅。两个男人本想花一周的时间打打高尔夫，共度高品质的时光。但谁都没料到Jim由于坐着背痛，不得不在旅行结束前就早早躺在汽车的后座上了。

作为一名企业家、发明家及全国著名的雕刻家，Preston一直沉迷于一个想法：即发明一款可以缓解他父亲所遭受的痛苦和不适的产品。受那次高尔夫之行的启发，Preston将生命的激情投入到发明中，而这正是如今迅速扩展的“贝乐宜”产品生产线的起源。“贝乐宜”产品改变了人们坐姿、站姿和睡姿。

80%的美国人受背痛的困扰，而这是去就医患者的第二大病因。

在一次邂逅中，PrestonWillingham被引荐给好莱坞编剧及制片人BingHowenstein。Bing立即看出了Preston的产品有巨大的现实需求。