北京招聘

Introduction:
-The biggest challenge in digital communications at the moment is the channel proliferation and to orchestrate all digital channels of Siemens to one holistical footprint according to our digital strategy.

-The digital channels make it possible to communicate directly with the company's target groups and consist of the classical web with the www.siemens.com website, 92 country web sites, international topic sites and web features, optimized versions for smart phones and tablets and a large number of mobile apps. They enable company topics and stories to be prepared in accordance with the topic architecture, widely distributed in a form appropriate to the media and tailored precisely to the interest profile of the target group through dialogue with the social graph.

What are my Responsibilities?
-Core tasks
-develop company-wide integrated communication concepts;
-proactively plan communication activities and position the company with customers and with all other relevant target groups. This is done in close cooperation with the Sectors, Cross-Sector Businesses and Services as well as the Clusters and Regional Companies;
-develop worldwide rules and guidelines for Siemens communication (governance);
-advise and support the Managing Board, Company Units, Regions and Corporate Departments in all communication matters;

-build a platform for dialog-oriented internal and external communication;
-develop and maintain close and confidential exchanges with all communication players within the Group.
-Design and lead execution of digital marketing campaigns to support business objectives.
-Operational management and governance of web infrastructure, online tools & applications.
-Support integrated marketing communications campaign and internal synergy.
-People management and development.

What do I need to qualify for this job?
-Bachelor Degree and above, preferably major in marketing, communications, IT and engineering.
-At least 8 years working experience of web marketing/online marketing/intergrated marketing communications, with at least 3 years of B2B industry working experience in a manager position.
-Solid knowledge of Siemens China related industries; Relationship with online trade media.
-Strong project management and cross org collaboration ability.
-Digital expertise in web marketing, SEO/SEM, online advertising management - requiring user insight, trend and technology acumen.
-Excellent communicator – can articulate clearly and translate digital features into consumer benefits (and vice-versa).
-Excellent spoken & written Mandarin and English; German Written skill is a plus

What else do I need to know?
-We communicate the company's business strategy, goals and achievements to our target groups through a consistent, company-wide mix of communication media and thereby help increase business value.

Contact
-If you want to know more Siemens job opportunities, please be free to log in our career website: www.careers.siemens.com.cn

提醒：
　　点击“西门子专属申请”，您将会进入西门子专属招聘系统，进入系统后您可以在页面右上方的下拉菜单，选择简体中文页面，并请遵循下面的规则设置您的系统密码。
　　密码设置规则：密码长度必须在8个字符以上，并且必须包含英文大写字母，小写字母和数字。例如：Ab123456