北京招聘

Marketing Specialist (Contractor)

The Marketing Specialist will work closely and directly with Field Sales and Marketing Manager to determine, create and maintain a marketing plan that supports the objectives of the region and the strategy of the company. This plan, and its execution, must generate a targeted number of high quality inquiries and build awareness and accurate understanding in the market, including partner organizations through marketing programs. The position requires the assistant to help on managing various Regional-marketing activities to achieve optimum results within given budget. Territory covered (but not limited to) including China, which is part of APAC region.

Responsibilities:

• Reporting to Marketing Manager and execute a wide range of marketing activities and programs within assigned region
• Use good judgment to apply the appropriate parts of the marketing mix to cover the following areas:

1. Regional Lead Generation – Execute, monitor, and follow up programs locally/nationally that generate a targeted number of inquiries, inline with the need for leads to be pursued by sales and analyze results of the programs. Activities such as seminars, partner events, website and social media.
2. Ability to communicate within Marketing and Sales Group internally and execute on localizing websites, press releases, and collaterals.
3. Ability to do datamining and analysis on current sales figures and accounts for market intelligence.
4. Brand Building Awareness - Ensure that all programs design and structures follow on company brand guidelines and strategies. This requires to work closely with Corporate team.
5. Partner Marketing – Assist Marketing Manager to build up relationships with selected partners to co-operative on marketing activities.
6. Internal Communication - Ensure that the all parities are fully aware of, and participating where necessary, in marketing activities. Ensure that the operation is well informed as to what the company and the worldwide marketing team is trying to achieve.
7. Use of external resources – Assist Marketing Manager to negotiate good terms with any external organizations used (e.g. venues, design agencies) and monitor them well to ensure excellent results are delivered within budget.

• Responsible for formulation of documentation and reporting for knowledge sharing across the team and continuously develop and enhance personal capabilities.
• Respect and adhere to Company rules and disclosures at all times

Requirements:

• BA degree with English and Chinese fluency
• About 4 years working experience in foreign/joint venture software company
• Excellent in using Office Software
• Proven knowledge in marketing mix, including: Campaign Management, Direct (Database) Marketing and Analysis, Event Management and PR/Branding/Advertising.
• Ability to take on challenges with previous experience in marketing is preferred
• May require flexibility in travelling

Wind River, a wholly owned subsidiary of Intel Corporation (NASDAQ: INTC), is a world leader in embedded and mobile software. Wind River has been pioneering computing inside embedded devices since 1981, and its technology is found in more than one billion devices as varied as military aircraft displays, robotics and telecommunications equipment to automotive electronics, mobile phones, and set-top boxes.

Wind River is headquartered in Alameda, Calif., with offices in 20 countries. To learn more, visit Wind River at www.windriver.com or www.facebook.com/WindRiverSystems.