北京招聘

Academic Marketing Manager

Responsibilities:

The Academic Marketing Specialist works in partnership with the sales team to increase channel sales, by creating interest and demand for CCH through direct marketing, lead generation and event marketing. In addition, the specialist is responsible for all the generation and maintenance of sales collateral, advertising, direct mail, and website. This position is responsible for preparing a detailed annual budget plan and for tracking & maintaining the budget. Specific responsibilities include:

- Prepare the annual Academic Marketing Plan.
- Manage conferences, trade show and speaking schedule.
- Manage lead generation/direct marketing campaigns via email, advertising, telemarketing and direct mail.
- Manage localized sales collateral program.
- Manage customer programs including, Library Advisory Board, Library Summits and Seminars.
- Track lead generation and ROI for designated marketing campaigns.
- Manage marketing project database.
- Manages and reports on marketing activities and budget.
- Develop, write and implement market strategies in close cooperation with the Academic and Government Library Marketing Staff, including Sales where appropriate.
- Develop and implement marketing communication plans in cooperation with the product manager and sales team
- Manage eProduct Trial Process and campaigns.
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Requirements
- Possess excellent spoken and written knowledge in English and Chinese mandarin.
- BA in marketing or communications required, along with 2 to 5 years proven experience in operational and strategic marketing in a business to business environment is preferred.
- Experience in MarCom, direct marketing, and online media are preferred.
- Library marketing experience preferred.

荷兰威科集团
About Wolters Kluwer

Founded in 1836, Wolters Kluwer provides information solutions globally for professionals in the tax, accounting, corporate, financial services, legal and regulatory and health sectors. Headquartered in Amsterdam, the Netherlands, Wolters Kluwer maintains operations in over 40 countries across Europe, North America, Asia Pacific, and Latin America and employs approximately 19,000 people worldwide. Wolters Kluwer companies have powerful positions in major markets. Our brands include Adis, Banker Systems, Bildungsverlag, CCH, Croner, CT, Ipsoa, Kluwer, lamy, LA LEY, Liber, Lippincott Williams and Wilkins, Luchterhand, Ovid, TeamMate, Teleroute, Wolters Noordhoff. These brands have earned the trust of their customers by providing quality local service and access to a global knowledge network. Local knowledge gains even more power when given a global context. Wolters Kluwer’s commitment and dedication in the People’s Republic of China is represented by Wolters Kluwer China via Wolters Kluwer Health, Tax Accounting&Legal Regulatory (CCH China) and Financial & Compliance Services.

关于威科集团
自1836年成立以来，威科集团致力于为全球的税务、会计、企业、金融服务、法律法规和医疗卫生领域的专业人士提供信息产品和服务。 威科集团总部位于荷兰的阿姆斯特丹，业务遍布欧洲、北美、亚太以及拉丁美洲的40多个国家，全球约有19,000名员工。威科集团在专业市场拥有强大的领导地位。 我们的子品牌包括 Adis，Banker Systems，Bildungsverlag，CCH，Croner，CT，Ipsoa，Kluwer，lamy，LALEY，Liber，Lippincott Williams and Wilkins，Luchterhandv，Ovid，Teleroute， Wolters Noordhoff，等。通过优质的本土服务，以及分享威科的全球知识网络，这些品牌获得了专业人士的高度信赖。伴随商业的全球化和国际化，本土知识得以发挥更大的力量。
威科中国由威科医疗卫生、财税&法律（CCH中国）和金融与合规服务组成。

更多信息请登录我司中国官方网站：www.wk-china.com.cn 或致电我司中国总部：010-58637888。