Advertising Performance Manager广告效果经理
福曼佳华科技（北京）有限公司
- 公司规模：50-150人
- 公司性质：外资(欧美)
- 公司行业：互联网/电子商务 广告
职位信息
- 发布日期：2013-09-04
- 工作地点：北京
- 招聘人数：1
- 工作经验：三年以上
- 学历要求：本科
- 职位月薪：15000-19999
- 职位类别：广告创意/设计经理
职位描述
Position: Advertising Performance Manager
职位描述：广告效果经理
Location: Beijing, China
工作地点：中国北京
Reporting to: Head of Advertising Sales and Operations
报 告 人：广告销售及运营主管
Objective:
目标：
The development and management of our targeting channels sits at the very core of the Company personalisation proposition. In order to provide personalised content and advertising, advertisers must be able to express and target user interests through the specification of relevant search and content keywords, and URL’s, in the form of channels. The Advertising Performance Manager role in creating, managing and optimising these channels is therefore essential in ensuring that Phorm develops the best possible targeting capabilities for advertisers, through the synthesis of advertiser and consumer interests, and analysis of channel performance to develop and evolve highly effective targeting channels.
定向渠道的开发和管理是公司个性化定位的核心。为提供个性化的内容和广告，广告商必须具备通过以渠道形式明确限定相关搜索和内容关键词以及用URL表达和定位用户兴趣的能力。因此，广告效果经理在创造、管理、优化这些渠道方面的职责，对保证Phorm通过对广告商和消费者兴趣进行综合，分析渠道绩效，开发高效定向渠道，尽最大可能开发广告商的定向能力至关重要。
Key Responsibilities:
主要职责：
*Your team will use keywords and URL’s to express consumer and advertiser interests. There are strong parallels with SEM management.
*团队将使用关键字和URL表达消费者和广告商的兴趣。这与SEM管理有许多并行之处。
*The ideal candidate will have a strong interest in multiple media forms, and will keep up to date with social, media and advertising trends. Receiving briefings from account managers and clients directly, they must have strong listening skills, and be confident questioning senior figures to develop a full understanding of the stakeholder’s requirements.
*理想的应聘者应对多种媒体形式拥有强烈的兴趣，密切关注社会、媒体和广告趋势。由于需要直接接收来自客户经理和客户的详细指示，应聘者应拥有很强的倾听技巧，能够自信地向职位较高者提出质询，以便全面理解利益相关者的要求。
*Strong oral communication skills, and written presentation skills will be vital, and provide presentations to clients, as well as to train channel management methods both internally and externally.
*较高的口头沟通技巧和书面表达技巧非常重要，以便能够向客户进行讲解，并进行对内和对外渠道管理方法的培训。
*Whilst it is essential that the candidate is able to demonstrate creativity, they should also have developed significant analytic skills and numeric comfort.
*尽管应聘者能够展示其创造力非常重要，他还应具有良好的分析技巧和数字能力。
*These skills will be used to analyse channel performance, investigate performance issues and deduce relevant solutions, as well as the specification and production of relevant reporting.
*这些技巧将用于分析渠道绩效，调查绩效问题，找到相应的解决方案，也能用于规范并拟制相关报告。
Key skills:
主要技能：
*Established expertise in SEM management, including campaign structuring and keyword analysis
*优秀的SEM管理技能，包括活动架构及关键字分析
*Regular consumer of local and international media
*本地和国际媒体的固定用户
*Advanced excel user, and familiar with PowerPoint
*熟练使用Excel，熟悉PowerPoint
*Ability and comfort in the definition and interpretation of numeric reports
*对定义和解读数据报告运用自如
*Strong personal presentation skills
*拥有强大的个人展示技巧
*Highly driven and motivated by the opportunity to define and build out new business practices
*机会驱动和激励型人才，能够定义和打造新的业务实践
*Knowledge of the Digital industry
*拥有数字行业知识
*Proven Team Leader with management experience
*拥有管理经验的成熟的团队领导
*Good team player, highly motivated and energy and well organised
*擅长团队合作，做事积极，精力充沛，有条理
*Fluent English language skills are preferred.
*英文技巧熟练者优先
Compensation:
薪资：
Base salary up to CNY 20,000 depending on experience plus local benefits, performance bonus and team bonus.
根据个人经验，基本工资最高为人民币20,000元，加本地福利、绩效奖金和团队奖金。
About us:
关于我们：
We are an innovative technology company specializing in delivering behaviourally targeted advertising while preserving users’ personal privacy and security. We have offices in 6 countries around the world and are growing rapidly.
Our partners include leading ISPs, Publishers, Ad Networks and Advertisers.
我们是一家创新型技术公司，专业从事行为目标广告交付业务，同时保护使用者个人隐私和安全。我们在全球6个国家设有办事处，业务增长迅速。
我们的合作伙伴包括主要ISP、出版商、广告网络公司和广告商。
职位描述：广告效果经理
Location: Beijing, China
工作地点：中国北京
Reporting to: Head of Advertising Sales and Operations
报 告 人：广告销售及运营主管
Objective:
目标：
The development and management of our targeting channels sits at the very core of the Company personalisation proposition. In order to provide personalised content and advertising, advertisers must be able to express and target user interests through the specification of relevant search and content keywords, and URL’s, in the form of channels. The Advertising Performance Manager role in creating, managing and optimising these channels is therefore essential in ensuring that Phorm develops the best possible targeting capabilities for advertisers, through the synthesis of advertiser and consumer interests, and analysis of channel performance to develop and evolve highly effective targeting channels.
定向渠道的开发和管理是公司个性化定位的核心。为提供个性化的内容和广告，广告商必须具备通过以渠道形式明确限定相关搜索和内容关键词以及用URL表达和定位用户兴趣的能力。因此，广告效果经理在创造、管理、优化这些渠道方面的职责，对保证Phorm通过对广告商和消费者兴趣进行综合，分析渠道绩效，开发高效定向渠道，尽最大可能开发广告商的定向能力至关重要。
Key Responsibilities:
主要职责：
*Your team will use keywords and URL’s to express consumer and advertiser interests. There are strong parallels with SEM management.
*团队将使用关键字和URL表达消费者和广告商的兴趣。这与SEM管理有许多并行之处。
*The ideal candidate will have a strong interest in multiple media forms, and will keep up to date with social, media and advertising trends. Receiving briefings from account managers and clients directly, they must have strong listening skills, and be confident questioning senior figures to develop a full understanding of the stakeholder’s requirements.
*理想的应聘者应对多种媒体形式拥有强烈的兴趣，密切关注社会、媒体和广告趋势。由于需要直接接收来自客户经理和客户的详细指示，应聘者应拥有很强的倾听技巧，能够自信地向职位较高者提出质询，以便全面理解利益相关者的要求。
*Strong oral communication skills, and written presentation skills will be vital, and provide presentations to clients, as well as to train channel management methods both internally and externally.
*较高的口头沟通技巧和书面表达技巧非常重要，以便能够向客户进行讲解，并进行对内和对外渠道管理方法的培训。
*Whilst it is essential that the candidate is able to demonstrate creativity, they should also have developed significant analytic skills and numeric comfort.
*尽管应聘者能够展示其创造力非常重要，他还应具有良好的分析技巧和数字能力。
*These skills will be used to analyse channel performance, investigate performance issues and deduce relevant solutions, as well as the specification and production of relevant reporting.
*这些技巧将用于分析渠道绩效，调查绩效问题，找到相应的解决方案，也能用于规范并拟制相关报告。
Key skills:
主要技能：
*Established expertise in SEM management, including campaign structuring and keyword analysis
*优秀的SEM管理技能，包括活动架构及关键字分析
*Regular consumer of local and international media
*本地和国际媒体的固定用户
*Advanced excel user, and familiar with PowerPoint
*熟练使用Excel，熟悉PowerPoint
*Ability and comfort in the definition and interpretation of numeric reports
*对定义和解读数据报告运用自如
*Strong personal presentation skills
*拥有强大的个人展示技巧
*Highly driven and motivated by the opportunity to define and build out new business practices
*机会驱动和激励型人才，能够定义和打造新的业务实践
*Knowledge of the Digital industry
*拥有数字行业知识
*Proven Team Leader with management experience
*拥有管理经验的成熟的团队领导
*Good team player, highly motivated and energy and well organised
*擅长团队合作，做事积极，精力充沛，有条理
*Fluent English language skills are preferred.
*英文技巧熟练者优先
Compensation:
薪资：
Base salary up to CNY 20,000 depending on experience plus local benefits, performance bonus and team bonus.
根据个人经验，基本工资最高为人民币20,000元，加本地福利、绩效奖金和团队奖金。
About us:
关于我们：
We are an innovative technology company specializing in delivering behaviourally targeted advertising while preserving users’ personal privacy and security. We have offices in 6 countries around the world and are growing rapidly.
Our partners include leading ISPs, Publishers, Ad Networks and Advertisers.
我们是一家创新型技术公司，专业从事行为目标广告交付业务，同时保护使用者个人隐私和安全。我们在全球6个国家设有办事处，业务增长迅速。
我们的合作伙伴包括主要ISP、出版商、广告网络公司和广告商。
公司介绍
COME AND JOIN US AT THE MOST EXCITING NEW TECHNOLOGY COMPANY IN THE WORLD!
诚邀您加入我们- 全球最让人兴奋的新兴科技公司；
WHO ARE WE? 我们是谁？
We are a tech company who are transforming people’s online experience. Our user base has grown more exponentially over the last 2-years, and we’re looking to branch out around the world – with an immediate focus in China.
我们是一家致力于转变人们网络在线体验的新兴科技公司。我们的用户群在过去2年内成指数式的增长，我们正在致力于全球分支机构的建立，而中国正是我们近期关注的焦点。
Our technology gives internet users the content and advertising that is most interesting to them at any given moment.
通过我们的技术，最有趣的是在任何特定的时刻给予互联网用户特定的内容及广告。
These are still early days. Come join us, and help us build a personalized internet experience that connects people with things that matter to them and redefines what is possible in online advertising.
目前是基础建设阶段。加入我们，我们一起建立一个个性化互联网体验，帮助用户获取个人感兴趣的互联网内容，并重新定制在线广告的内容。
WHO ARE YOU? 你是谁？
You are someone who is ready to take what is given to you and run with it.
你就是那个时刻准备着利用目前可以得到的资源去实施起来的人。
Hustle - we move fast, and run lean. Our team members are flexible and fearless, and excited to help build something awesome and share it with the world.
抗压性- 我们快速发展并精益求精。我们的成员思维灵活，充满斗志，乐于去创造经典并与全球分享。
Ownership - Growth doesn’t happen on its own – you will be making growth happen. Passionate and self-driven you are committed to success, and rise to the occasion to solve problems, big and small.
自主性 – 增长不会自己发生- 你将会创造增长。充满热情及主人翁意识你将会走向成功，灵活处理并解决各种问题。
Looking forward - Set the direction for your section of the business and make sure it runs smoothly.
前瞻性 – 有坚定的前进方向并可以朝着既定目标顺利前行；
PERKS额外津贴
Ground floor opportunity: See a gap? Know how to fill it? We want you to have space to grow and help set our future direction.
成为地基的机会：看到裂缝么？知道如何填平它么？你将有广阔的成长空间并可以设计自己的未来方向；
Make a difference: we’re not just another tech company: we’re making new connections and changing advertising for the future
创造不同：我们不只是一个科技公司，我们正在创造新的联系并改变着广告业的未来
Most importantly we are looking for people that dream big and make impossible things happen.
最重要的，我们需要找的是那些有着远大梦想并去努力实现梦想的人。
If you are interested in finding out more please send our recruiter an email in English with a copy of your resume (English) and contact details to
如果你感兴趣并想了解更多，欢迎发送你的英文简历及联系方式到如下地址：
chinajobs@phorm.com
诚邀您加入我们- 全球最让人兴奋的新兴科技公司；
WHO ARE WE? 我们是谁？
We are a tech company who are transforming people’s online experience. Our user base has grown more exponentially over the last 2-years, and we’re looking to branch out around the world – with an immediate focus in China.
我们是一家致力于转变人们网络在线体验的新兴科技公司。我们的用户群在过去2年内成指数式的增长，我们正在致力于全球分支机构的建立，而中国正是我们近期关注的焦点。
Our technology gives internet users the content and advertising that is most interesting to them at any given moment.
通过我们的技术，最有趣的是在任何特定的时刻给予互联网用户特定的内容及广告。
These are still early days. Come join us, and help us build a personalized internet experience that connects people with things that matter to them and redefines what is possible in online advertising.
目前是基础建设阶段。加入我们，我们一起建立一个个性化互联网体验，帮助用户获取个人感兴趣的互联网内容，并重新定制在线广告的内容。
WHO ARE YOU? 你是谁？
You are someone who is ready to take what is given to you and run with it.
你就是那个时刻准备着利用目前可以得到的资源去实施起来的人。
Hustle - we move fast, and run lean. Our team members are flexible and fearless, and excited to help build something awesome and share it with the world.
抗压性- 我们快速发展并精益求精。我们的成员思维灵活，充满斗志，乐于去创造经典并与全球分享。
Ownership - Growth doesn’t happen on its own – you will be making growth happen. Passionate and self-driven you are committed to success, and rise to the occasion to solve problems, big and small.
自主性 – 增长不会自己发生- 你将会创造增长。充满热情及主人翁意识你将会走向成功，灵活处理并解决各种问题。
Looking forward - Set the direction for your section of the business and make sure it runs smoothly.
前瞻性 – 有坚定的前进方向并可以朝着既定目标顺利前行；
PERKS额外津贴
Ground floor opportunity: See a gap? Know how to fill it? We want you to have space to grow and help set our future direction.
成为地基的机会：看到裂缝么？知道如何填平它么？你将有广阔的成长空间并可以设计自己的未来方向；
Make a difference: we’re not just another tech company: we’re making new connections and changing advertising for the future
创造不同：我们不只是一个科技公司，我们正在创造新的联系并改变着广告业的未来
Most importantly we are looking for people that dream big and make impossible things happen.
最重要的，我们需要找的是那些有着远大梦想并去努力实现梦想的人。
If you are interested in finding out more please send our recruiter an email in English with a copy of your resume (English) and contact details to
如果你感兴趣并想了解更多，欢迎发送你的英文简历及联系方式到如下地址：
chinajobs@phorm.com
联系方式
- Email：chinajobs@phorm.com
- 公司地址：北京市海淀区中关村西区海淀东三街2号欧美汇大厦
- 邮政编码：100080