北京招聘

I. Purpose of the role：
Reporting to the Group Strategy Director the primary role of the Senior Consultant is project leadership and delivery. This is done through the collection, analysis and translation of data into client ready presentations.

II. Job responsibilities:
1.Technical
(1)Logically and confidently define engagement information needs, identify ‘creative’ information sources, and build a relevant fact-base
(2)Drive company, competitor and customer facts to findings / insights and develop significant conclusions, branding implications and positioning territory(ies)
(3)Track, summarize and disseminate all third-party commentary from prominent analysts, industry experts, spokespersons, lobbyists etc
(4)Formulate hypotheses that will inform the research process and begin developing implications of research findings on the business / brand issues at hand
(5)Posses a full understanding of the clients business / issues (and industry) and be viewed as a trusted advisor internally and externally
(6)Design research plans and analysis
(7)Translate data and analysis into logical, clear insights and client-ready deliverables and presentations
(8)Lead client interviews and client sessions as an articulate and effective presenter / interviewer
(9)Heavily contribute to strategic thinking and actionable client solutions
(10)Leverage strong quantitative and written skills in all work
(11)Develop effective frameworks for understanding clients’ business in new and relevant ways and develop creative graphics for presenting issues, contributing significantly to storyboard creation
(12)Leverage past case work to solve issues
(13)Review / comment / edit draft deliverables to ensure quality and create high-quality final decks / deliverables ensuring the output is logical and clear
(14)Develop executive summaries that highlight strategic findings and recommendations, demonstrating top-level strategic thinking

2.Operational
(1)Be seen as the trusted advisor both internally and to the client in all aspects of assigned projects brief’s, continually looking for ways in which FB can add additional value to the client and potentially increase the scope of work laying the basis for new business generation
(2)Report progress to date in a timely manner on all assigned projects to the Strategy Director / Chief Strategy Officer, being fully aware of the teams expectations and deliverables
(3)Ensure that work plan / output is tied to client expectations / proposal
(4)Work smoothly and efficiently with client staff, demonstrating value-add from the client perspective and become a trusted advisor for client team members
(5)Identify and champion internal process and system improvement
(6)Contribute to FutureBrand’s external reputation and industry profile through written presentations, public speaking, panel discussions, white papers, blogs etc
(7)Continue to develop a solid understanding of FutureBrand offering and disciplines, assisting the General Manager in their development of new IP for FutureBrand
(8)Support and contribute to the creation of case studies

3.Team working
(1)Works as an expert and influential member of the Client project team, and FutureBrand Singapore office, collaborating with individuals across the global FutureBrand network
(2)Has developed and actively promotes their networks across the IPG network and 3rd party suppliers, able to draw resources and specialist expertise as appropriate
(3)Continues to build and maintain the FutureBrand culture, contributing to the achievement of the FutureBrand mission statement
(4)Mentor, advice and assist more junior levels of staff across the FutureBrand business

III. Skills / Competencies
1.Technical
(1)Has at least 3 - 5 years experience working in a similar type role, with a number of those having been based in and working with clients in South East Asia
(2)Able to demonstrate a deep understanding of all FutureBrand capabilities and methodologies
(3)Ability to identify key client business problems and develop a thorough understanding of client business, competitors, end users etc
(4)Possess ability to think conceptually; has ability to logically define information needs, drive facts to findings / insights, understand client organization and issues, help design research plan and analysis, contribute to strategic thinking, and create actionable solutions
(5)Expertise in data collection and analysis (fact finding) necessary to complete engagement deliverables, including defining the information needs, research guides, analysis and recommendations
(6)Have expertise in all areas of data analysis and effectively translating that data and analysis into client ready presentations
(7)Show initiative and demonstrate ownership of project deliverables; employing sound judgment when working with team members, client contacts, vendors etc
(8)Mastery of various software tools required to complete engagement work (PowerPoint, Excel, Word etc)

2.Operational
(1)Objectively proposes solutions to project issues and challenges, minimising any ambiguity, problems and stress for all stakeholders
(2)Is well-known by a variety of client stakeholders, having managed complex client programs and requests effectively
(3)Is up to date with contemporary branding and marketing published research and industry developments, and shows an interest in furthering his / her knowledge and that of the client
(4)Is able to assume responsibility for important decisions on project content and process with no or limited supervision
(5)Displays an ability to manage multiple workflow in tandem and a strong sense of urgency and an unshakable attitude to make things happen whilst always striving to exceed client expectations
(6)Expertise in business writing through the creation of logical, clear final deliverables
(7)Be articulate and vocal in client meetings with proficiency in presenting to clients
(8)Identifies and leverages new opportunities to raise FutureBrand’s profile and increase exposure to the external market
(9)Excellent English language skills is essential, mastery of a second Asia language is a plus

3.Team Working
(1)Demonstrates a team player attitude at all times, enthusiastically working with individuals across the FutureBrand network and wider IPG network to deliver results through collaboration and expand business opportunities
(2)Anticipates consulting team needs and takes action when appropriate to address those needs
(3)Able to mentor more junior levels of staff across the business acting as an Advisor to them when appropriate
(4)Continues to identify new learning opportunities, and is following their Professional Development Pathway with enthusiasm and vigor whilst assisting other individuals in the achievement of their own
(5)Exhibits the FutureBrand Values at all times, promoting those Values to clients, the network and other internal team members at all times
(6)Acts as an Advisor as and when appropriate to both internal staff and external industry network


Future Brand:
Our Mission: “to be the world’s leading creative company for future brand expertise”
Our Values: “we are Creative, Adaptable, Positive and Entrepreneurial”
Our Position: “we are positive about the future”

About the Interpublic Group in China
 
In the fast-changing, challenging China market, clients seek the very best team – connected across all marketing and communications disciplines. The Interpublic Group (IPG) delivers a unique platform of multidimensional thinking, world-class and China-specific expertise, and excellence in execution that is aligned to our client’s business strategy. IPG includes best-of-class businesses, best practices performance and results-driven measurability in virtually every marketing area, from public relations and advertising to mobile and search-engine marketing. The Group has over 43,000 employees working in offices in more than 100 countries around the world.

 To learn more visit www.interpublic.com.

 
In 2003 Interpublic realigned a number of its agencies to strengthen individual brands, foster collaboration across agencies and take advantage of operating efficiencies through the implementation of a shared services model. In addition, the aligned brands share services in the areas of human resources, finance and administration and information technology in China.
 
1. FutureBrand
 
FutureBrand is a global brand consulting firm offering a full range of strategy, design, naming, launch and implementation services in seven areas – Corporate Branding, Packaging, Digital Branding, Brand Valuation and Measurement, Employee Communications, New Product Innovation, and Brand Implementation. FutureBrand is focused on key client industries including technology and communications, consumer products, financial and professional services, travel and hospitality, automotive, media and entertainment, healthcare, energy and retail.

See www.futurebrand.com.
 
2. GolinHarris
 
GolinHarris is a full-service public relations firm devoted to building clients' brands and businesses through strong, long-term relationships by building trust. Trust helps build confidence, commitment and loyalty with customers, partners and employees. For more than 40 years, the firm has developed long-term partnerships with some of the best-known and most-trusted brand names and companies in the world, including: McDonald's, Toyota, Dole, Reckitt Benckiser, Sprint, Wm. Wrigley Jr. Company, Kellogg’s, Cotton Council International, Florida Department of Citrus and Nintendo.

 See www.golinharris.com.
 
3. Jack Morton
 
As the world’s leading experiential brand communications agency, Jack Morton Worldwide conceives and executes live events, training, digital media, exhibits and 3-D environments that build brand advocacy with employees and customers. Jack Morton’s client base extends across many industries, with significant presence in pharmaceuticals, banking and financial services, personal products, computers, telecommunications, automotive and entertainment. Key relationships include IBM, General Motors, Bank of America, Pfizer, the Home Depot, McDonald’s and Microsoft.

 See www.jackmorton.com.
 
4. Octagon
 
Octagon is a worldwide leader in Sponsorship & Experiential Marketing and employs over 800 people in 60 offices in 22 countries. Part of the Interpublic Group of Companies, Octagon specializes in creating dynamic marketing programs in Sports, Music & Entertainment. Put simply, we build brands through people's passion. As part of the Octagon Group, we offer a variety of specific services including Sponsorship Consultancy & Event Creation plus Athletes & Personalities.

See www.octagon.com
 
 
5. Weber Shandwick
Weber Shandwick is the world’s leading communications agency. We become the best by having the best people. It attracts and retains the most devoting and brightest staff. Industry leaders and pioneering professionals are drawn to Weber Shandwick’s diverse practice areas, award-winning cases, and strong client relationships such as those with MasterCard, GE, Texas Instruments, Siemens and many others. Weber Shandwick has also served government clients including Beijing Olympic Bidding Committee, Shanghai Expo Bidding Office, Bureau of Shanghai World Expo Coordination, Shanghai Information Office, etc.


Weber Shandwick offers global career opportunities in every practice area ranging from technology, healthcare, public affairs, consumer and corporate. We have global exchange program, outstanding staff reward program, and many other staff retention program. In addition to providing permanent career opportunities within our business, it is possible to gain an insight into agency life through Internship. Leading universities in China have been sending journalism related students to Weber Shandwick for internship. We offer ongoing learning and development opportunity for all of our staff, which is key to developing their level of expertise and making working life more enjoyable and rewarding. No other PR consultancy in China can offer you the range of opportunities you’ll find at Weber Shandwick. Join the world’s number one agency as it leads the industry into a new era of global communications.
See

   www.webershandwick.com
   www.webershandwick.asia
   www.webershandwick.cn



6. DeVries PR
DeVries Global, headquartered in New York City, is a recently introduced international public relations micro-network with offices in Beijing, Guangzhou, Shanghai, Singapore and London (late-summer 2012) that builds upon the company’s longstanding heritage.
DeVries New York (formerly DeVries Public Relations) is a thoroughly modern communications agency that just happens to have been around for more than three decades. With age comes experience – serious publicity chops, strategic rigor and a successful track record of disciplined account management for global marketers and iconic consumer brands. But experience is nothing without a hunger for what’s new and next. That’s why the staff at DeVries New York are ravenous consumers of pop culture, and deeply immersed in emerging media. With a relatively short client list, the agency is able to keep account staff focused on only one or two clients.

www.devriespr.com