Design Director(Future Brand)
埃培智市场咨询（上海）有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：公关/市场推广/会展
职位信息
- 发布日期：2013-05-13
- 工作地点：上海
- 招聘人数：若干
- 工作经验：五年以上
- 职位类别：其他
职位描述
I. Purpose of the role:
Reporting to the Creative Director, the Design Director’s primary role is to manage the client relationship & client team and recommend programs and activities that coordinate with the Client’s goals and budgets as well as mentor and grow the design staff.
They will be able to run projects with minimum oversight from the Creative Director.
II. Job responsibilities:
1.Technical
(1)Accountable for creative excellence in terms of their and the project teams contribution, able to create high level, high quality deliverables within defined timescales
(2)Develop, and begin to lead the team to develop concepts and design systems in terms of branding expressions, both static and active where applicable
(3)Assist the Creative Director in defining the creative strategy of a project taking into consideration if the creative solution fits with the overall strategy
(4)Participate in critiques and meetings to explain and substantiate design directions with strong rational as well as begin to take leadership in those meetings
(5)Assist and participate in coordinating and preparing for client presentations and work sessions, having a ‘point of view’, providing input and being seen as a trusted partner by the client
(6)Develop design specifications and system documentation
(7)Contribute to strategic thinking and developing actionable solutions, having developed a solid understanding of the Client’s business and goals
(8)Identify critical design problems, and develop workable solutions; while monitoring for and flagging ‘scope creep’
(9)Brief, coordinate and assist in directing photographers, suppliers and 3rd party suppliers
2.Operational
(1)Be seen by the client as the main FutureBrand reference point, holding the ultimate accountability to the client for the quality of our work for assigned projects
(2)Sets the parameters to be achieved by the team, providing clear direction, guidance and support to client project team members in order for the team to effectively deliver
(3)Communicate project progress to the Client Business team, and the Client where appropriate
(4)Monitor productivity and review with the Client Business Manager so that profitability of projects can be assessed on a regular basis, providing input of project planning to meet deadline deliverables
(5)Partner with the Client Services & Strategy teams to build and develop the Client relationship on a profitable basis, continuing to grow the FutureBrand presence in existing accounts
(6)Actively takes part in new business pitch compilation and presentation delivery, directly accountable for the winning of additional business
(7)Work smoothly with client staff, demonstrating value-add from the client perspective and becoming a trusted advisor to the client team
(8)Ensure appropriate staffing and resource allocation to projects
(9)Lead internal process and system improvement initiatives
(10)Drive the development and creation of case studies
(11)Leads key activities and initiatives related to raising the company’s exposure to the market, FutureBrand’s reputation and that of the IPG network
3.Leadership and Team Working
(1)Serve as a mentor and advisor to the Creative team as well the wider Singapore and global FutureBrand network.
(2)Demonstrate ability to matrix manage multiple stakeholders operating within political internal and external environments
(3)Ensure all client project team are motivated and challenged in their daily work
(4)Has developed and actively promotes and harnesses networks across the IPG network and 3rd party suppliers, able to draw resources and specialist expertise as appropriate
(5)Assist in the recruitment of new Creative team members
(6)Work with HR to ensure an up to date database is maintained containing relevant freelance talent available at short notice for specific contract positions
(7)Build and maintain the FutureBrand culture, contributing to the achievement of our mission statement
III. Skills / Competencies
1.Technical
(1)An advanced understanding of design methodologies, user-experience / interface design, information design and corporate identity / branding
(2)Experience working in both consumer and corporate design
(3)Expertise in Macintosh and design programs including but not limited to Illustrator, Flash, InDesign & Photoshop
(4)A minimum 5 – 7 years experience working in a similar type role, with South East Asia regional experience
(5)Expertise in PowerPoint and / or Keynote
(6)Extensive knowledge of typography, layout, color sense and the latest design tools including QuarkXPress and Illustrator
(7)Solid knowledge of production, both print & animation
(8)Advanced drawing skills
(9)Has a deep understanding of FutureBrand capabilities and methodologies in terms of design and identity system creation, print production as well as a basic understanding of web and video production
(10)Has an understanding of value proposition development, brand positioning, brand architecture and portfolio strategy, naming, new product development
2.Operational
(1)Applies a deep understanding of the client’s business objectives, strategies and product / service value proposition to deliver better brand solutions and increased value to both the client and FutureBrand
(2)Thinks ahead of the game; anticipates and establishes feasible solutions to mitigate the effects of major program changes
(3)Is an astute diplomat, with the ability to effectively navigate through highly politically charged change management projects
(4)Keeps up to date with industry developments
(5)Shows initiative and is able to demonstrate ownership of project deliverables; employs sound judgment when working with the team members, client contacts, 3rd party suppliers etc.
(6)Able to demonstrate strong communication and advanced presentation skills
(7)Excellent English language skills is essential, mastery of a second Asian language is a plus
(8)Represents FutureBrand in a professional manner in all internal and external interactions
3.Leadership and Team Working
(1)Experience in matrix management, internal conflict resolution and performance management
(2)Recognised as an industry authority, inspiring and supporting teams across the FutureBrand network collaborating with individuals across the global FutureBrand, IPG and external market network
(3)Able to empower and promote the team, delegate appropriately, keep the team informed, effectively resolve conflicts and provide real-time quality feedback at all times encouraging collaborative working practices
(4)Collaborate with the global FutureBrand network, as well the wider IPG network to deliver results through collaboration and expand business opportunities
(5)Anticipates the wider Singapore team needs and takes action when appropriate to address those needs
(6)Continues to identify new learning opportunities, and is following their Professional Development Pathway with enthusiasm and vigor. Taking an active in role in ensuring other individuals across the business have the resources available to them to achieve their own Development Pathway.
(7)Exhibits the FutureBrand Values at all time, promoting those Values to client contacts, direct reports and other internal team members
Future Brand:
Our Mission: “to be the world’s leading creative company for future brand expertise”
Our Values: “we are Creative, Adaptable, Positive and Entrepreneurial”
Our Position: “we are positive about the future”
Reporting to the Creative Director, the Design Director’s primary role is to manage the client relationship & client team and recommend programs and activities that coordinate with the Client’s goals and budgets as well as mentor and grow the design staff.
They will be able to run projects with minimum oversight from the Creative Director.
II. Job responsibilities:
1.Technical
(1)Accountable for creative excellence in terms of their and the project teams contribution, able to create high level, high quality deliverables within defined timescales
(2)Develop, and begin to lead the team to develop concepts and design systems in terms of branding expressions, both static and active where applicable
(3)Assist the Creative Director in defining the creative strategy of a project taking into consideration if the creative solution fits with the overall strategy
(4)Participate in critiques and meetings to explain and substantiate design directions with strong rational as well as begin to take leadership in those meetings
(5)Assist and participate in coordinating and preparing for client presentations and work sessions, having a ‘point of view’, providing input and being seen as a trusted partner by the client
(6)Develop design specifications and system documentation
(7)Contribute to strategic thinking and developing actionable solutions, having developed a solid understanding of the Client’s business and goals
(8)Identify critical design problems, and develop workable solutions; while monitoring for and flagging ‘scope creep’
(9)Brief, coordinate and assist in directing photographers, suppliers and 3rd party suppliers
2.Operational
(1)Be seen by the client as the main FutureBrand reference point, holding the ultimate accountability to the client for the quality of our work for assigned projects
(2)Sets the parameters to be achieved by the team, providing clear direction, guidance and support to client project team members in order for the team to effectively deliver
(3)Communicate project progress to the Client Business team, and the Client where appropriate
(4)Monitor productivity and review with the Client Business Manager so that profitability of projects can be assessed on a regular basis, providing input of project planning to meet deadline deliverables
(5)Partner with the Client Services & Strategy teams to build and develop the Client relationship on a profitable basis, continuing to grow the FutureBrand presence in existing accounts
(6)Actively takes part in new business pitch compilation and presentation delivery, directly accountable for the winning of additional business
(7)Work smoothly with client staff, demonstrating value-add from the client perspective and becoming a trusted advisor to the client team
(8)Ensure appropriate staffing and resource allocation to projects
(9)Lead internal process and system improvement initiatives
(10)Drive the development and creation of case studies
(11)Leads key activities and initiatives related to raising the company’s exposure to the market, FutureBrand’s reputation and that of the IPG network
3.Leadership and Team Working
(1)Serve as a mentor and advisor to the Creative team as well the wider Singapore and global FutureBrand network.
(2)Demonstrate ability to matrix manage multiple stakeholders operating within political internal and external environments
(3)Ensure all client project team are motivated and challenged in their daily work
(4)Has developed and actively promotes and harnesses networks across the IPG network and 3rd party suppliers, able to draw resources and specialist expertise as appropriate
(5)Assist in the recruitment of new Creative team members
(6)Work with HR to ensure an up to date database is maintained containing relevant freelance talent available at short notice for specific contract positions
(7)Build and maintain the FutureBrand culture, contributing to the achievement of our mission statement
III. Skills / Competencies
1.Technical
(1)An advanced understanding of design methodologies, user-experience / interface design, information design and corporate identity / branding
(2)Experience working in both consumer and corporate design
(3)Expertise in Macintosh and design programs including but not limited to Illustrator, Flash, InDesign & Photoshop
(4)A minimum 5 – 7 years experience working in a similar type role, with South East Asia regional experience
(5)Expertise in PowerPoint and / or Keynote
(6)Extensive knowledge of typography, layout, color sense and the latest design tools including QuarkXPress and Illustrator
(7)Solid knowledge of production, both print & animation
(8)Advanced drawing skills
(9)Has a deep understanding of FutureBrand capabilities and methodologies in terms of design and identity system creation, print production as well as a basic understanding of web and video production
(10)Has an understanding of value proposition development, brand positioning, brand architecture and portfolio strategy, naming, new product development
2.Operational
(1)Applies a deep understanding of the client’s business objectives, strategies and product / service value proposition to deliver better brand solutions and increased value to both the client and FutureBrand
(2)Thinks ahead of the game; anticipates and establishes feasible solutions to mitigate the effects of major program changes
(3)Is an astute diplomat, with the ability to effectively navigate through highly politically charged change management projects
(4)Keeps up to date with industry developments
(5)Shows initiative and is able to demonstrate ownership of project deliverables; employs sound judgment when working with the team members, client contacts, 3rd party suppliers etc.
(6)Able to demonstrate strong communication and advanced presentation skills
(7)Excellent English language skills is essential, mastery of a second Asian language is a plus
(8)Represents FutureBrand in a professional manner in all internal and external interactions
3.Leadership and Team Working
(1)Experience in matrix management, internal conflict resolution and performance management
(2)Recognised as an industry authority, inspiring and supporting teams across the FutureBrand network collaborating with individuals across the global FutureBrand, IPG and external market network
(3)Able to empower and promote the team, delegate appropriately, keep the team informed, effectively resolve conflicts and provide real-time quality feedback at all times encouraging collaborative working practices
(4)Collaborate with the global FutureBrand network, as well the wider IPG network to deliver results through collaboration and expand business opportunities
(5)Anticipates the wider Singapore team needs and takes action when appropriate to address those needs
(6)Continues to identify new learning opportunities, and is following their Professional Development Pathway with enthusiasm and vigor. Taking an active in role in ensuring other individuals across the business have the resources available to them to achieve their own Development Pathway.
(7)Exhibits the FutureBrand Values at all time, promoting those Values to client contacts, direct reports and other internal team members
Future Brand:
Our Mission: “to be the world’s leading creative company for future brand expertise”
Our Values: “we are Creative, Adaptable, Positive and Entrepreneurial”
Our Position: “we are positive about the future”
公司介绍
About the Interpublic Group in China
In the fast-changing, challenging China market, clients seek the very best team – connected across all marketing and communications disciplines. The Interpublic Group (IPG) delivers a unique platform of multidimensional thinking, world-class and China-specific expertise, and excellence in execution that is aligned to our client’s business strategy. IPG includes best-of-class businesses, best practices performance and results-driven measurability in virtually every marketing area, from public relations and advertising to mobile and search-engine marketing. The Group has over 43,000 employees working in offices in more than 100 countries around the world.
To learn more visit www.interpublic.com.
In 2003 Interpublic realigned a number of its agencies to strengthen individual brands, foster collaboration across agencies and take advantage of operating efficiencies through the implementation of a shared services model. In addition, the aligned brands share services in the areas of human resources, finance and administration and information technology in China.
1. FutureBrand
FutureBrand is a global brand consulting firm offering a full range of strategy, design, naming, launch and implementation services in seven areas – Corporate Branding, Packaging, Digital Branding, Brand Valuation and Measurement, Employee Communications, New Product Innovation, and Brand Implementation. FutureBrand is focused on key client industries including technology and communications, consumer products, financial and professional services, travel and hospitality, automotive, media and entertainment, healthcare, energy and retail.
See www.futurebrand.com.
2. GolinHarris
GolinHarris is a full-service public relations firm devoted to building clients' brands and businesses through strong, long-term relationships by building trust. Trust helps build confidence, commitment and loyalty with customers, partners and employees. For more than 40 years, the firm has developed long-term partnerships with some of the best-known and most-trusted brand names and companies in the world, including: McDonald's, Toyota, Dole, Reckitt Benckiser, Sprint, Wm. Wrigley Jr. Company, Kellogg’s, Cotton Council International, Florida Department of Citrus and Nintendo.
See www.golinharris.com.
3. Jack Morton
As the world’s leading experiential brand communications agency, Jack Morton Worldwide conceives and executes live events, training, digital media, exhibits and 3-D environments that build brand advocacy with employees and customers. Jack Morton’s client base extends across many industries, with significant presence in pharmaceuticals, banking and financial services, personal products, computers, telecommunications, automotive and entertainment. Key relationships include IBM, General Motors, Bank of America, Pfizer, the Home Depot, McDonald’s and Microsoft.
See www.jackmorton.com.
4. Octagon
Octagon is a worldwide leader in Sponsorship & Experiential Marketing and employs over 800 people in 60 offices in 22 countries. Part of the Interpublic Group of Companies, Octagon specializes in creating dynamic marketing programs in Sports, Music & Entertainment. Put simply, we build brands through people's passion. As part of the Octagon Group, we offer a variety of specific services including Sponsorship Consultancy & Event Creation plus Athletes & Personalities.
See www.octagon.com
5. Weber Shandwick
Weber Shandwick is the world’s leading communications agency. We become the best by having the best people. It attracts and retains the most devoting and brightest staff. Industry leaders and pioneering professionals are drawn to Weber Shandwick’s diverse practice areas, award-winning cases, and strong client relationships such as those with MasterCard, GE, Texas Instruments, Siemens and many others. Weber Shandwick has also served government clients including Beijing Olympic Bidding Committee, Shanghai Expo Bidding Office, Bureau of Shanghai World Expo Coordination, Shanghai Information Office, etc.
Weber Shandwick offers global career opportunities in every practice area ranging from technology, healthcare, public affairs, consumer and corporate. We have global exchange program, outstanding staff reward program, and many other staff retention program. In addition to providing permanent career opportunities within our business, it is possible to gain an insight into agency life through Internship. Leading universities in China have been sending journalism related students to Weber Shandwick for internship. We offer ongoing learning and development opportunity for all of our staff, which is key to developing their level of expertise and making working life more enjoyable and rewarding. No other PR consultancy in China can offer you the range of opportunities you’ll find at Weber Shandwick. Join the world’s number one agency as it leads the industry into a new era of global communications.
See
www.webershandwick.com
www.webershandwick.asia
www.webershandwick.cn
6. DeVries PR
DeVries Global, headquartered in New York City, is a recently introduced international public relations micro-network with offices in Beijing, Guangzhou, Shanghai, Singapore and London (late-summer 2012) that builds upon the company’s longstanding heritage.
DeVries New York (formerly DeVries Public Relations) is a thoroughly modern communications agency that just happens to have been around for more than three decades. With age comes experience – serious publicity chops, strategic rigor and a successful track record of disciplined account management for global marketers and iconic consumer brands. But experience is nothing without a hunger for what’s new and next. That’s why the staff at DeVries New York are ravenous consumers of pop culture, and deeply immersed in emerging media. With a relatively short client list, the agency is able to keep account staff focused on only one or two clients.
www.devriespr.com
In the fast-changing, challenging China market, clients seek the very best team – connected across all marketing and communications disciplines. The Interpublic Group (IPG) delivers a unique platform of multidimensional thinking, world-class and China-specific expertise, and excellence in execution that is aligned to our client’s business strategy. IPG includes best-of-class businesses, best practices performance and results-driven measurability in virtually every marketing area, from public relations and advertising to mobile and search-engine marketing. The Group has over 43,000 employees working in offices in more than 100 countries around the world.
To learn more visit www.interpublic.com.
In 2003 Interpublic realigned a number of its agencies to strengthen individual brands, foster collaboration across agencies and take advantage of operating efficiencies through the implementation of a shared services model. In addition, the aligned brands share services in the areas of human resources, finance and administration and information technology in China.
1. FutureBrand
FutureBrand is a global brand consulting firm offering a full range of strategy, design, naming, launch and implementation services in seven areas – Corporate Branding, Packaging, Digital Branding, Brand Valuation and Measurement, Employee Communications, New Product Innovation, and Brand Implementation. FutureBrand is focused on key client industries including technology and communications, consumer products, financial and professional services, travel and hospitality, automotive, media and entertainment, healthcare, energy and retail.
See www.futurebrand.com.
2. GolinHarris
GolinHarris is a full-service public relations firm devoted to building clients' brands and businesses through strong, long-term relationships by building trust. Trust helps build confidence, commitment and loyalty with customers, partners and employees. For more than 40 years, the firm has developed long-term partnerships with some of the best-known and most-trusted brand names and companies in the world, including: McDonald's, Toyota, Dole, Reckitt Benckiser, Sprint, Wm. Wrigley Jr. Company, Kellogg’s, Cotton Council International, Florida Department of Citrus and Nintendo.
See www.golinharris.com.
3. Jack Morton
As the world’s leading experiential brand communications agency, Jack Morton Worldwide conceives and executes live events, training, digital media, exhibits and 3-D environments that build brand advocacy with employees and customers. Jack Morton’s client base extends across many industries, with significant presence in pharmaceuticals, banking and financial services, personal products, computers, telecommunications, automotive and entertainment. Key relationships include IBM, General Motors, Bank of America, Pfizer, the Home Depot, McDonald’s and Microsoft.
See www.jackmorton.com.
4. Octagon
Octagon is a worldwide leader in Sponsorship & Experiential Marketing and employs over 800 people in 60 offices in 22 countries. Part of the Interpublic Group of Companies, Octagon specializes in creating dynamic marketing programs in Sports, Music & Entertainment. Put simply, we build brands through people's passion. As part of the Octagon Group, we offer a variety of specific services including Sponsorship Consultancy & Event Creation plus Athletes & Personalities.
See www.octagon.com
5. Weber Shandwick
Weber Shandwick is the world’s leading communications agency. We become the best by having the best people. It attracts and retains the most devoting and brightest staff. Industry leaders and pioneering professionals are drawn to Weber Shandwick’s diverse practice areas, award-winning cases, and strong client relationships such as those with MasterCard, GE, Texas Instruments, Siemens and many others. Weber Shandwick has also served government clients including Beijing Olympic Bidding Committee, Shanghai Expo Bidding Office, Bureau of Shanghai World Expo Coordination, Shanghai Information Office, etc.
Weber Shandwick offers global career opportunities in every practice area ranging from technology, healthcare, public affairs, consumer and corporate. We have global exchange program, outstanding staff reward program, and many other staff retention program. In addition to providing permanent career opportunities within our business, it is possible to gain an insight into agency life through Internship. Leading universities in China have been sending journalism related students to Weber Shandwick for internship. We offer ongoing learning and development opportunity for all of our staff, which is key to developing their level of expertise and making working life more enjoyable and rewarding. No other PR consultancy in China can offer you the range of opportunities you’ll find at Weber Shandwick. Join the world’s number one agency as it leads the industry into a new era of global communications.
See
www.webershandwick.com
www.webershandwick.asia
www.webershandwick.cn
6. DeVries PR
DeVries Global, headquartered in New York City, is a recently introduced international public relations micro-network with offices in Beijing, Guangzhou, Shanghai, Singapore and London (late-summer 2012) that builds upon the company’s longstanding heritage.
DeVries New York (formerly DeVries Public Relations) is a thoroughly modern communications agency that just happens to have been around for more than three decades. With age comes experience – serious publicity chops, strategic rigor and a successful track record of disciplined account management for global marketers and iconic consumer brands. But experience is nothing without a hunger for what’s new and next. That’s why the staff at DeVries New York are ravenous consumers of pop culture, and deeply immersed in emerging media. With a relatively short client list, the agency is able to keep account staff focused on only one or two clients.
www.devriespr.com
联系方式
- Email：DDai@cmgrp.com
- 公司地址：上班地址：朝外大街16号中国人寿大厦