北京 [切换城市] 北京招聘

Associate Account Director/Account Director

埃培智市场咨询(上海)有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:公关/市场推广/会展

职位信息

  • 发布日期:2013-05-13
  • 工作地点:上海
  • 招聘人数:若干
  • 工作经验:五年以上
  • 职位类别:其他  

职位描述

1. Role Summary
The role is tasked with the overall responsibility for the smooth running and account service within the SH studio. You need to have a proven record within digital background as well as client-facing experience to ensure the success of each project. You will be expected to lead and develop a team of digital talents and execute groundbreaking digital campaigns with lineup of world class brands.

2. Responsibilities & Accountability
(1)The role will liaise with clients, internally and externally in all aspects of projects within the Studio, from taking initial briefs, through quotation, build and to final delivery. This role is the single-point-of-contact person for our partners to liaise with.
(2)Able to develop comprehensive strategies or plans to partners and clients on different types of digital campaigns (eg, social media, CRM, etc)
(3)Effectively work with partners to present, communicate and sell-in projects to our clients and able to explore the new business opportunity with a right blend of studio resource.
(4)Responsible for managing the studio digital resources both permanent, freelance and external third parties. This includes recruitment, selection, contracting, time scheduling and day-to-day workload management of resources to ensure projects are delivered to time and budget.
(5)Commercial responsibility includes scoping projects and providing scopes of work and quotations for projects which then need to be managed accordingly.
(6)Share information, ideas and best practice with other team members.
(7)Provide leadership within SH team and building relationships with both internal and external stakeholders.

3. Skills and Experience Required
(1)At least 5 year’s experience of working in an agency environment in a similar position of digital account service or strategic planning.
(2)Experience of project management will be an advantage
(3)Extensive knowledge / experience of digital strategy development and new media trends.
(4)A passion for content, particularly digital content, in its many forms.
(5)A demonstrable track record in helping to pitch and win new projects / clients.
(6)Methodical with an eye for detail.
(7)Organised and able to prioritise work to meet deadlines with a good head for figures.
(8)Strong team leader and player.
(9)Patient and flexible.
(10)Excellent communication skills – fluent English both written and spoken is mandatory, another Asian language both written and spoken is preferable.


We're sure you're wondering "CMG, who are they?" In short, a holding company within IPG. But don't let that put you off, what you need to know is that within the group are some of the biggest below-the-line agency brands in the world with a portfolio of blue-chip multinational and Asian domestic clients to die for. From PR to experiential to sports marketing to branding, our agencies are world leaders. The group consists of three PR agencies (Weber Shandwick, Golin Harris, Devries), Octagon sports marketing, Jack Morton and FutureBrand.

And when you work at CMG, you work at them all. Every day, wearing multiple hats. Not a job for the faint-hearted but certainly one for those that feel stifled in a single-agency / single-disciplined environment.

More importantly still, when you work in CMG Digital you're at the forefront of all these agencies strategies and initiatives to take their slice of the digital pie. Which means a lot of different flavors of digital, across earned, owned and owned media. From social to search to strategy to content production. All areas fall within the CMG Digital remit.

公司介绍

About the Interpublic Group in China
 
In the fast-changing, challenging China market, clients seek the very best team – connected across all marketing and communications disciplines. The Interpublic Group (IPG) delivers a unique platform of multidimensional thinking, world-class and China-specific expertise, and excellence in execution that is aligned to our client’s business strategy. IPG includes best-of-class businesses, best practices performance and results-driven measurability in virtually every marketing area, from public relations and advertising to mobile and search-engine marketing. The Group has over 43,000 employees working in offices in more than 100 countries around the world.

 To learn more visit www.interpublic.com.

 
In 2003 Interpublic realigned a number of its agencies to strengthen individual brands, foster collaboration across agencies and take advantage of operating efficiencies through the implementation of a shared services model. In addition, the aligned brands share services in the areas of human resources, finance and administration and information technology in China.
 
1. FutureBrand
 
FutureBrand is a global brand consulting firm offering a full range of strategy, design, naming, launch and implementation services in seven areas – Corporate Branding, Packaging, Digital Branding, Brand Valuation and Measurement, Employee Communications, New Product Innovation, and Brand Implementation. FutureBrand is focused on key client industries including technology and communications, consumer products, financial and professional services, travel and hospitality, automotive, media and entertainment, healthcare, energy and retail.

See www.futurebrand.com.
 
2. GolinHarris
 
GolinHarris is a full-service public relations firm devoted to building clients' brands and businesses through strong, long-term relationships by building trust. Trust helps build confidence, commitment and loyalty with customers, partners and employees. For more than 40 years, the firm has developed long-term partnerships with some of the best-known and most-trusted brand names and companies in the world, including: McDonald's, Toyota, Dole, Reckitt Benckiser, Sprint, Wm. Wrigley Jr. Company, Kellogg’s, Cotton Council International, Florida Department of Citrus and Nintendo.

 See www.golinharris.com.
 
3. Jack Morton
 
As the world’s leading experiential brand communications agency, Jack Morton Worldwide conceives and executes live events, training, digital media, exhibits and 3-D environments that build brand advocacy with employees and customers. Jack Morton’s client base extends across many industries, with significant presence in pharmaceuticals, banking and financial services, personal products, computers, telecommunications, automotive and entertainment. Key relationships include IBM, General Motors, Bank of America, Pfizer, the Home Depot, McDonald’s and Microsoft.

 See www.jackmorton.com.
 
4. Octagon
 
Octagon is a worldwide leader in Sponsorship & Experiential Marketing and employs over 800 people in 60 offices in 22 countries. Part of the Interpublic Group of Companies, Octagon specializes in creating dynamic marketing programs in Sports, Music & Entertainment. Put simply, we build brands through people's passion. As part of the Octagon Group, we offer a variety of specific services including Sponsorship Consultancy & Event Creation plus Athletes & Personalities.

See www.octagon.com
 
 
5. Weber Shandwick
Weber Shandwick is the world’s leading communications agency. We become the best by having the best people. It attracts and retains the most devoting and brightest staff. Industry leaders and pioneering professionals are drawn to Weber Shandwick’s diverse practice areas, award-winning cases, and strong client relationships such as those with MasterCard, GE, Texas Instruments, Siemens and many others. Weber Shandwick has also served government clients including Beijing Olympic Bidding Committee, Shanghai Expo Bidding Office, Bureau of Shanghai World Expo Coordination, Shanghai Information Office, etc.


Weber Shandwick offers global career opportunities in every practice area ranging from technology, healthcare, public affairs, consumer and corporate. We have global exchange program, outstanding staff reward program, and many other staff retention program. In addition to providing permanent career opportunities within our business, it is possible to gain an insight into agency life through Internship. Leading universities in China have been sending journalism related students to Weber Shandwick for internship. We offer ongoing learning and development opportunity for all of our staff, which is key to developing their level of expertise and making working life more enjoyable and rewarding. No other PR consultancy in China can offer you the range of opportunities you’ll find at Weber Shandwick. Join the world’s number one agency as it leads the industry into a new era of global communications.
See

   www.webershandwick.com
   www.webershandwick.asia
   www.webershandwick.cn



6. DeVries PR
DeVries Global, headquartered in New York City, is a recently introduced international public relations micro-network with offices in Beijing, Guangzhou, Shanghai, Singapore and London (late-summer 2012) that builds upon the company’s longstanding heritage.
DeVries New York (formerly DeVries Public Relations) is a thoroughly modern communications agency that just happens to have been around for more than three decades. With age comes experience – serious publicity chops, strategic rigor and a successful track record of disciplined account management for global marketers and iconic consumer brands. But experience is nothing without a hunger for what’s new and next. That’s why the staff at DeVries New York are ravenous consumers of pop culture, and deeply immersed in emerging media. With a relatively short client list, the agency is able to keep account staff focused on only one or two clients.

www.devriespr.com


联系方式

  • Email:DDai@cmgrp.com
  • 公司地址:上班地址:朝外大街16号中国人寿大厦