北京招聘

Job Purpose

Supports the Marketing Manager in developing and managing long and short term brand performance in China. Responsibility for assigned projects from BU China.

Key Responsibilities

· Assists the development and monitoring of implementation of brand strategy

· Drives and/or supports marketing projects

· Helps ensure alignment of BU China and key partner’s marketing plans

· Supports the planning and development of ATL and BTL activities with key partner’s team

· Follow up and measurement of marketing effectiveness

· Packaging design and pack label development

· Supports key partner’s medical marketing team in the development of medical communication in the context of Brand communication

· Support the Marketing Manager in the development of the NPD pipeline (new products and upgrades) that ensures achievement of growth and profitability targets, incl. concept development, consumer research, alignment of business cases with BU China and key partner

· Works with BU China product management team to ensure efficiency gains within assigned product areas

· Works with key partner’s team to ensure efficient and accurate marketing spends (on joint projects)

Requirements

- B. Sc./ B. Bus in marketing, economics or similar, MBA or similar not necessary but a plus

- 3-5 years marketing experience of which 2-3 must be FMCG marketing experience in China, preferably with dairy industry experience. Knowledge of new media (internet, social, mobile) to build brands in China will be a strong plus.

- Candidate will be based in Beijing, China with approximately 10-20 travel days per year to Denmark.

- Willingness to travel intra China with local team to ensure success of projects and/or for business impact.

- Strong interpersonal skills (Ability to make an impact despite working across different cultures and different seniority levels).

- Fluent in spoken and written Chinese and English.

Arla Foods is a global dairy company and a co-operative owned by dairy farmers. We have production facilities in 12 countries and sales offices in a further 30, with a total of more than 18,000 employees
Our products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries and our core markets are Denmark, Sweden, The UK, Finland, Germany and The Netherlands.
 
Through our Closer to Nature™ concept, we are committed to make products free from artificial colouring and flavouring and limit our use of additives. We are also the world’s largest organic dairy company.

The Arla history dates back to 1881 when the first dairies in Denmark and Sweden were founded.
Over the years many more co operative daires were founded. After The Second World War there was 1,650 dairies in Denmark only and the number kept growing until the 1960's when the first ideas of creating nation wide dairies was suggested. From then on mergers and acquisitions among dairies was part of the daily life in both Denmark and Sweden.
 
In year 2000 the Danish MD Foods and the Swedish Arla ekonomisk Förening decided to merge. This was the first large cross national meger in the Nordic dairy industry - only to see many more come after.

Would you like to be part of a team that makes Lurpak®, Castello® and Arla® known around the world? A team that has great ambitions, challenging tasks, diversity throughout and plenty of development opportunities? If so, then Arla is the company for you.