北京招聘

More job ads can be found in http://www.greenpeace.org/china/ .
Please do submit your application letter and resume written in both Chinese and English


JOB DESCRIPTION

POSITION TITLE (ENGLISH): Digital Strategist
DEPARTMENT: Program
REPORTS TO: News & Public Interaction Unit Assistant Manager
LOCATION: Beijing




PURPOSE OF POSITION:

The Digital Strategist is responsible for working with Greenpeace East Asia’s communications and campaign teams in developing and implementing multi-platform communications plans to further campaign and organizational goals. This position requires strong specialized skills and experiences in utilizing web, mobile, e-mail, social networking and other digital technologies to engage, inspire and align public opinion and our supporters.

MAJOR RESPONSIBILITIES:

1.Develop and execute multi-platform communications strategies to help achieve organizational and campaign objectives, with emphasis on building public support through digital media.

2.Develop and implement marketing plans to increase Greenpeace’s presence in digital media in order to increase brand recognition of Greenpeace, inspire public to support Greenpeace and its campaigns; create qualitative and quantitative key performance indicators for digital marketing plans.

3.Assist in the development of professional and user-friendly Greenpeace websites and digital communications tools in accordance with the organizational branding strategy and best-practices in the digital industry.

4.Offer strategic advice, develop and implement plans to build active Greenpeace digital community, which include recruitment of new online supporters, cultivate relationship with existing online supporters and engaging supporters in Greenpeace campaign initiatives.

5.Manage online supporters and volunteers database, in accordance with the best segmentation and relationship building practices; empower and engage online volunteers to contribute to our campaigns.

6.Work with agencies, designers and IT experts to produce content, creative tools and database that are required by the multi-platform communications plans.

7.Collect and analyze research information related to web trends, digital marketing and user experience etc, to ensure that Greenpeace operates in parallel with on going developments within the digital industry in China and globally.

8.Promote support within Greenpeace to advance campaign goals. Work with other teammates to organize actions, activities and other events when needed.

9.Respond to public inquiries about campaign issues and other organizational matters. Prepare materials as required.

10.Liaise with digital and communications staff in Greenpeace International and other Greenpeace offices.

11.Perform other duties as assigned by the line manager.


REQUIRED QUALITIES AND SKILLS:

1.At least 2 years of working experience in related fields;

2.Demonstrated skills in the best practices of digital communications and utilizing digital media in China’s particular cultural and political circumstances;

3.Knowledge and experience of web design, HTML, CSS, Javascript, RSS, and other relevant web technologies.

4.Demonstrated ability to deliver projects on time and within budget;

5.Fluency in written and spoken English and the local language of the region where the position is based;

6.Excellent written, verbal and interpersonal communication skills;

7.Commitment to, and demonstrated ability to work well as part of a team;

8.Ability to work unsupervised, in a rapidly changing environment;

9.Ability to operate and lead under pressure and in physically or mentally challenging situations;

10.Ability to function effectively under public scrutiny;

11.Commitment to the mission, principles and values of Greenpeace;

12.Bachelor’s Degree or above;

13.Computer literacy.


KNOWLEDGE REQUIRED:

1.Knowledge of the overall goals and intent of Greenpeace activities to support environmental protection principles.

2.Knowledge of the culture, tools & trends of digital media inside and outside of China, and familiar with the business, political and legal environments digital media operates inside China. .

3.Knowledge of web usability, web marketing and search engine optimization technologies.

4.Organizational, administrative and budget management: to plan, organize and coordinate program activities; to address constant and varied demands on the position.

5.Knowledge of environmental issues in general.

6.Knowledge of campaign techniques, strategies and practices.


WORKING CONDITIONS

The position works in a standard office environment, and is required to travel to other Greenpeace offices, campaign locations or locations where environmental problems require the presence of Greenpeace representatives.

The position may be required to work under pressure and in physically or mentally challenging situations.

Be on call after hours and on weekends as requested.


As we receive a large number of applications for our advertised positions, we are unable to respond to applicants who are not invited for interview. We apologize for this in advance.
Please send your application letter and full English and Chinese resume with current and expected salary to:
recruit.cn@greenpeace.org (for positions based in mainland China)
All information collected for recruitment purpose only. Only short-listed candidates will be notified and we do not accept any calls or visits in the first instance.

Greenpeace exists because this fragile Earth deserves a voice.
It needs solutions. It needs change. It needs action.


Mission of Greenpeace

Greenpeace stands for positive change through action to defend the natural world and promote peace.

Greenpeace is a non-profit organisation with a presence in 40 countries across Europe, the Americas, Asia and the Pacific. To maintain its independence, Greenpeace does not accept donations from governments or corporations but relies on contributions from individual supporters and foundation grants.

As a global organisation, Greenpeace focuses on the most crucial worldwide threats to our planet's biodiversity and environment. We believe that the struggle to preserve the future of our planet is not about us. It's about you. Greenpeace speaks for 2.8 million supporters worldwide, and encourages many millions more to take action every day.


History of Greenpeace

In 1971, motivated by their vision of a green and peaceful world, a small team of activists set sail from Vancouver, Canada, in an old fishing boat. Their goal was to protest peacefully against U.S nuclear testing in Amchitka, a tiny island off the West Coast of Alaska. Amchitaka is one of the world's most earthquake-prone regions and home to endangered animals.

Despite being intercepted, their protest sparked a huge public outcry against the tests. Nuclear testing on Amchitka ended that same year, and the island was later declared a bird sanctuary.

Greenpeace has grown from a few activists into a truly global organization with millions of supporters and activists worldwide. Yet we are still motivated by the same principles of those early activists: taking action to bring positive change. In pursuing our mission, we have no permanent allies or enemies. We promote open, informed debate about society's environmental choices. We use research, lobbying, and quiet diplomacy to pursue our goals, as well as high-profile, peaceful actions to raise the level and quality of public debate.