北京 [切换城市] 北京招聘北京广告招聘北京文案/策划招聘

Planner(Shopper marketing) /策划

阳狮集团

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:广告

职位信息

  • 发布日期:2020-12-18
  • 工作地点:广州-天河区
  • 招聘人数:若干人
  • 工作经验:2年经验
  • 学历要求:本科
  • 语言要求:英语良好
  • 职位月薪:1.5-2万/月
  • 职位类别:文案/策划

职位描述


ROLE & RESPONSIBILITIES


  • Develop and present project proposals, independently conducting shopper research and insights analysis for client teams
  • Analyze data from surveys and qualitative research methodologies, industry trends/competitive landscape and develop these data into reports and brainstorming session for client teams
  • Lead the OIIC process to ensure creative challenge is in line with business strategies and brand equities
  • Facilitate brainstorming sessions, Dreamstate,concept labs
  • Develop and present annual and event customer marketing campaign plans
  • Identify appropriate marketing tools and budgets to reach client objectives
  • Effectively communicate project deliverables across the team and resolve issues to ensure deadlines are met
  • Manage multiple projects and timelines effectively
  • Identify research opportunities for client projects when necessary
  • Identify key insights and deliver into actionable plans
  • Work collaboratively with account management to lead strategy development


REQUIREMENTS
  • 2 years + required in Planning field.  Most preferred candidate with experience in advertising/ retail store or FMCG trade marketing experience. 
  • Sharp, analytical person who thinks logically and sees through human insights.
  •  Able to debate and argue convincingly and diplomatically as Strategic Planner as much as bring people together to facilitate more and more ideas.
  • Good in English 





职能类别:文案/策划

关键字:策划plannershopper

公司介绍

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关注阳狮集团破圈发送简历至PGTA@publicisgroupe.net,即有机会成为阳狮集团多元文化的一员!

联系方式

  • Email:PGTA@publicisgroupe.net
  • 公司地址:光华路5号世纪财富中心西座2号楼12层